Akeneo is an open-source product information management (PIM) tool. It allows companies to handle a large amount of information about all products on their catalog, no matter the catalog’s size.
Table of Contents
Akeneo first collects information coming from the company’s different departments, then quantifies and qualifies it, so that exclusively the relevant information or the information that best suits the company is available. As a last step, the information is added to all business platforms: web, app, digital catalogs and points of sale.
Its comprehensive strategy benefits retailers and mid-sized businesses who want to gain visibility through transparency, be it for end consumers or reseller buyers. Whatever the purpose of the information, with Akeneo it is possible to give meticulous details of the product.
Akeneo is an open-source tool, so the ability to edit and enhance the code provides a wide range of customization for developers.
Not all details are relevant to all audiences. This is why with Akeneo access to some information may be restricted.
Multiple descriptive versions
Akeneo makes it possible to add information to a product or create alternative descriptions –and even to retrieve a previous description.
- Dynamic descriptions
- Management of visual media for products
- Media tailoring to the exhibition channel
- Variable attributes calculation
- Project assistance
- Data qualification
- Exhaustive data collection
- Integration with Magento and other content managers
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Akeneo Plans and Prices
Akeneo has 3 editions: one of them is free and the other two are paid.
- Standard features
- Distribution: on-site
- Custom packages
- Support through community forums
- All Free Plan features
- Advanced rights management
- Workflow validation
- Version control and publishing
- Rules engine
- Cloud distribution
- Support through Akeneo Customer Service
- All Free Plan features
- Automatic updates
The prices of the paid plan depend on the e-commerce nature for which the tool is hired.
Akeneo is a company founded in 2013 in France, from where it spread to the United States, United Kingdom, Spain, Italy, Germany, Australia and Israel.
It is the number 1 tool in product information management and provides a global service for companies and brands that want to better offer their products through more precise, detailed and personalized descriptions.
- Controlled exposure of information and details
- Optimal and functional workflow engine
- Self-established sales and marketing rules for customers and buyers
- Open-source tool
- No mobile version
- Poor technical support
- Number of features
- Learning curve
- User friendly
Alternatives to Akeneo
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About the author
I work as an independent eCommerce and Amazon consultant.
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.