An Amazon optimization software will help you improve your listing quality to make you rank better on Amazon's search queries and categories. Did you know that most of the customers never look beyond page 2 of the results? So, obviously, it's is really important to stand out. You can do so by using an Amazon PPC campaign or you can rank organically, and that's why you need an Amazon optimization tool:
- find new keywords
- optimize your listing title, keywords, descriptions, bullet points...
- find new ways to optimize your keyword rankings