Ampd is the most powerful G2A or Google to Amazon solution on the market, providing Amazon sellers, digital marketing agencies, and Amazon aggregators with the tools they need to optimize their Google Ads campaigns, drive external traffic to their Amazon listings, and increase their sales and revenue using the Amazon Attribution features and cashbacks.
Table of Contents
Features
Ampd Benchmark
This feature Amazon sellers and agencies to track the performance of their Google Ads campaigns for their Amazon ASIN. With keyword-level conversion data and attribution across ASINs, sellers and agencies can make data-driven decisions to optimize their campaigns for maximum ROI.
Cross-Channel Attribution
Keyword-level attribution across multiple channels, allowing sellers and agencies to track the performance of their ads across Google, Facebook, and Amazon so you got the whole picture.
Maximize Amazon's brand referral bonus
Ampd's unique ability to fully attribute Google clicks to Amazon sales maximizes the brand referral credit from Amazon Attribution, which offsets advertising expenses and increases ROI. Additionally, when sellers and agencies create a new ad account with Google, they are eligible for $500 in ad credits, right out of the gate.
Brand Referral Credit equals (aprox) 5-10% cashback on your average order. The cashback is discounted from the Amazon fees, normally.
Benefits
Ad Dollars maximization
Ampd is the leader in bringing Google Ads shoppers to Amazon, opening the door to increased revenue, higher brand and product rankings, and reduced ad costs. Ampd's team of Google Ads experts will manage your campaigns to ensure that your ads are performing at their best. With Ampd, you can maximize your ad dollars and get the best ROI on your advertising spend.
Increase Amazon's external traffic
With Amazon PPC costs and corporate competition rising, sellers need to start leveraging Google's massive influence. According to Bloomberg, 51% of shoppers surveyed use Google to research products, and 35% of product searches begin on Google. Ampd allows you to drive external traffic to your Amazon listings, giving you access to a broader audience of potential customers.
Increase Marketshare
Using Ampd's powerful G2A solution, you can increase your market share on Amazon. Ampd reveals which keywords are converting, allowing you to improve your ACOS and optimize your campaigns for maximum ROI. With Ampd's automated optimizations, you can be sure that your ads are performing at their best, and your market share on Amazon is growing.
Higher Product Rankings
Ampd sets tracking across all ASIN variations to account for all sales, giving you a complete view of your product rankings on Amazon. By optimizing your Google Ads campaigns with Ampd, you can improve your product rankings and increase your visibility on Amazon. Higher product rankings mean more traffic and more sales, ultimately leading to increased revenue for your business.
Lower Ad Costs
One of the biggest challenges for Amazon sellers is reducing their advertising costs while still driving external traffic to their listings. Ampd is the solution to this problem. With its powerful G2A solution, Ampd allows you to reduce your ad costs while still driving high-quality external traffic to your Amazon listings. The result is increased revenue and higher ROI on your advertising spend.
Jungle Scout case study
Jungle Scout partnered with Ampd to optimize their Google Ads campaigns and drive more external traffic and sales to their users' Amazon listings.
With Ampd's powerful G2A solution and its unique ability to fully attribute Google clicks to Amazon sales, Jungle Scout was able to offset their advertising expenses and increase their ROI, check the results:
- 110% increase in Amazon sales
- 17% reduction in ACOS
- 4x increase in Google Ads ROI
- $0.11 average cost-per-click (CPC) for Google Ads
Pricing
Ampd offers two pricing options: Pro and Elite. The Pro plan costs $149 per month, and the Elite plan costs $299 per month. Both plans come with a 14-day free trial.
Ampd Starter: $147
The Pro plan is designed for Amazon sellers who want to maximize their ROI on Google Ads and spend up to $2k on ads. It includes:
- Up to 5 campaigns
- Keyword Level Optimization
- Ampd University
- Ampd Knowledge Base
- Ampd Chat Support
Ampd Scale: $297/month
The Scale plan is designed for Amazon sellers who want to take their advertising campaigns to the next level. It includes:
- Up to 25 campaigns
- Keyword Level Optimization
- Ampd University
- Ampd Knowledge Base
- Ampd Chat Support
- Expert Google Ads campaign creation for up to 5 ASINS
- 1-on-1 onboarding support
- .csv or .xls export
- Everything in Ampd Starter included
Ampd PRO: $750/month
The PRO plan is designed for mid-big Amazon Sellers and it includes:
- Up to 25 campaigns done for you
- Keyword Level Optimization
- Ampd University
- Ampd Knowledge Base
- Ampd Chat Support
- Expert Google Ads campaign creation for up to 25 ASINS
- 1-on-1 onboarding support
- .csv or .xls export
- Everything in Ampd Starter included
- Dedicated Google Ads Certified Data Strategist
- Customized launch strategy including ASIN and keyword research
- Weekly campaign optimization
- Monthly strategy calls
- Storefront analysis
- Everything in Ampd Scale included
Review
Ampd is an innovative and powerful G2A (Google to Amazon) solution, providing Amazon sellers, digital marketing agencies and content aggregators with the tools they need to optimize their Google Ads campaigns, drive external traffic to their Amazon listings, and ultimately increase sales and revenue.
Pros:
- Unique solution on the market: at least, I couldn't find another
- Powerful tracking and optimization: Ampd's Benchmark tool enables keyword-level conversion data tracking and attribution across ASINs, helping sellers and agencies make data-driven decisions to optimize their campaigns for maximum ROI.
- Cross-channel attribution: keyword-level attribution across multiple channels, including Google, Facebook, and Amazon, giving sellers and agencies a comprehensive view of their advertising campaigns.
- More brand referral credits: Fully attribute Google clicks to Amazon sales helps maximize brand referral credit from Amazon, offsetting advertising expenses and increasing ROI. Plus, new ad accounts with Google are eligible for $500 in ad credits.
- Drive external traffic: allows sellers to tap into Google's massive influence, driving external traffic to Amazon listings and broadening the audience of potential customers.
- Improve product rankings: tracking and optimization capabilities help improve product rankings and visibility on Amazon, leading to increased traffic and sales.
Cons:
- Pricing: With the Pro plan at $149/month and the Elite plan at $299/month, Ampd's pricing might be considered steep for smaller sellers or those with limited advertising budgets.
- Learning curve: While Ampd's features are powerful, users may require some time to familiarize themselves with the platform and fully leverage its capabilities.
Our score
- Number of features (5)
- Pricing (4)
- Learning curve (4)
- User friendly (5)
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
Writer
I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
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Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com and FBASuite.com
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