Ecwid is a cloud-based online store creation software that goes far beyond what we conceive of as a regular CMS (Content Management System). It is an integrated solution for ecommerce that covers a variety of sales channels and strategies, all from a single platform.

One of the most remarkable values ​​of Ecwid is, precisely, that it goes beyond the classical content manager. The other differential value is its pursuit of simplification of complex processes, which in turn empowers people not literate in web design or marketing to create their own ecommerce site and manage it by themselves autonomously.

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Now we will go into its features and pricing, but first we’ll bring up something important about this tool: it has an amazingly comprehensive free version –so its democratizing spirit is obvious from the very start.

Ecwid Features

We already mentioned that Ecwid stands apart from anything we can find in the market of online store creation software. It has all features expected to be part of this sort of tool –in addition to a few particular extras that make it a very remarkable alternative to other cloud-deployed CMS.

Simplicity and Speed

This attribute is usually somewhat subjective –but in the case of Ecwid we can say it out loud. It is really easy-to-use and it allows you to work very fast. Literally any inexperienced user can build their online store from scratch and make it fully operational in a matter of minutes.

You do not need to bury yourself under hundreds of pages of documentation or know a thing or two about coding. The creation process is very well designed –from the choice of the store name to its connection with the payment gateway.

In a matter of minutes, your store will be online and fully operational.

Professional Design

Ecwid’s drag and drop editor will allow you to intuitively configure all elements of your website (images, texts, links…) together with beautifully designed templates.

Ecwid is equally intuitive and powerful, showcasing a balance not easy to find at all. Other CMS are either very hard to configure or so basic that we can barely consider the resulting website as “professional”.

Integration Options

Ecwid puts at your service a transversal way of selling online. That is why it has to be fully adaptable to multiple channels and must work together with different services or platforms.

In this sense, it stands out notably because it allows you to integrate your online store practically with any service that you can imagine, such as:

  • WordPress
  • Wix
  • Weebly
  • Joomla
  • Or a custom-designed page

But it does not stop here: it also integrates with social platforms such as:

  • Facebook Commerce
  • Instagram Shopping
  • Facebook Messenger

And widely spread marketplaces such as:

  • Google Shopping
  • Amazon
  • eBay
  • Etsy

Solutions and Add-ons

Ecwid has its own app store. Thanks to this, you can easily find a great number of extensions that may improve the software default features.

Among these plugins, there are tools that enhance marketing, the design and the looks of the online store, integration with dropshipping suppliers, catalog and order managers, accounting, logistics, analytics, customer service…

Any need you may have in regards to your store is fully covered –and the best part is that there is usually more than just one option. You even have paid and free add-ons to choose from.

Management Capacity and Simplicity

Another common headache for online marketers is managing multiple tools and platforms.

In addition to an obvious operational problem, it also represents an analytic issue: all data is scattered and disjointed, making it difficult to get an overview of the ins and outs of the business.

The Ecwid mobile application is a good example of how management is simplified thanks to this software. It allows things like uploading products using the phone's camera or managing payments and orders.

From a logistics point of view, it also offers simplified solutions connected to multiple operators and suppliers at different rates.


An eCommerce that is not safe simply drives customers away, and is a source of potential problems for the seller.

With Ecwid you can be really at peace: you are a service provider with the validation of PCI DSS (Payment Card Industry Data Security Standard) at its highest level: level 1.

In regards to the hosting, it uses Amazon Web Services’ technology, one of the most reliable in the world.

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Ecwid Pricing

Up to 4 different pricing plans that start in a totally free plan, and end up in a more professional plan that costs about €100 monthly.

  • Free: As its name suggests, it has no cost per month. It is a good starting point if you are going to sell less than 10 products, because its features really cover it.
  • Venture: For only €15/month, you can manage up to 100 products. It includes some advanced features, such as the mobile devices app.
  • Business: For €35/month we are getting a quite full-on option. In addition to managing up to 2,500 products, it has exclusive features such as email marketing automation or marketplaces sales.
  • Unlimited: its own name already gives us a hint of the capacity of this latest plan. For €99/month you have all of Ecwid’s power to manage an unlimited inventory.

You can start with the free plan, although given the Venture Plan value for money, we truly encourage you to start here.

Ecwid Reviews

There are not so many comprehensive solutions that encompass eCommerce this way. That is why Ecwid is highly recommended for those digital entrepreneurs who want to have everything under control without too many expenses.

It is a tool that anyone can use regardless of their training, and not only at the level of web development. Marketing and management are a vital part of any online project, and are also reflected in Ecwid's features.

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About the author

Avatar of Jordi Ordonez
Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ​​ClinicSEO, Ecommbeers, Ecommbrunch,, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

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