We continue with our tool comparisons and, this time, we focus on those we use to perform Amazon product researches. Advanced software that allows you to discover what is the next item you should add to your listing with certain guarantees of success. So let's analyze the Best Amazon Product Research tools based on different criterias. The most important one: product database and filters.
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Obviously, Amazon is not going to tell you this natively (just a few data bits if you have access to Brand Analytics reports), for that you need other solutions that are able to track the different marketplaces and, based on criteria such as price, sales volume, level of competition, BSR, trends, out of stocks or the fees associated with its marketing, offer us a list of interesting alternatives.
It is true that we usually refer to these tools as product research tools, but with a sufficiently broad vision, what we can obtain are complete niches that we can fill with different ASINs related to each other thematically or by similar search intentions. In this way we can draw a more solid strategy in the medium and long term.
As usual: enough talk, let's break down the 7 best Amazon product research tools, shall we?
Helium 10
One of the most outstanding all-in-ones when it comes to Amazon tools is Helium 10, and it deservedly deserves it.
It is especially complete when compared to other competitors. It has practically a sub-tool for every function and, of course, also for product research.
Helium 10 Black Box has one of the best and most intuitive product search engines. We can search using keywords, competitors via ASIN, niches through its categories… simple to use but very powerful.
Like Jungle Scout, Helium 10 has its own browser extension, in this case it is called Xray. As you can guess what it does is to dissect Amazon in real time by pulling out all the relevant information to evaluate whether or not to invest in a product (inventory levels, competitors for the Buy Box, ranking of sellers and even a profit calculator). This data is often pulled from Helium 10's own scrap bots and from Keepa.
By using Black Box, you can perform product searches by:
- Products
- Palabras clave
- Competidor
- Niche
- Product Targeting (using ASINs)
As you can see on the screenshot below, you have LOTS of filters and sorting options.
You can also save filters, export data, create lists, pin products for later…
Características clave
- Number of products on the database: 450M
- Marketplaces covered: 13 (Walmart US too)
- Pricing starts at: $39.99/mo
Revisar
- Fijación de precios (5)
- Curva de aprendizaje (5)
- Número de características (5)
- Fácil de usar (5)
revisiones)
Pros
- +20 características diferentes
- Base de datos de productos de +300 m
- Funciona para 13 mercados
- Comienza como $ 39
Contras
- No para proveedores
- No se integra con otras herramientas
- No tiene un repricer
Jungle Scout
If we are honest, the first position is really disputed between Jungle Scout and Helium 10, so much so that they could be perfectly interchangeable because both are a real marvel for those who are looking for products to sell. Learn more about one tool vs the other on our post “Helium 10 vs Jungle Scout“.
Jungle Scout presents a really deep analysis of the products with the most important variables:
- precio
- level of demand
- calculation of fees
- ROI percentage
- …and so on up to 14 KPIs to make your decision
It also has a Chrome extension that allows you to perform the research directly while browsing Amazon in a fully integrated way and in real time.
One of the things I love about JS is that it has their own niche scores, filtering presets and suggestions, so it's easier for you to identify a winning niche.
Características clave
- Number of products on the database: 475M
- Marketplaces covered: 10
- Pricing starts at: $49/mo
Revisar
- Fijación de precios (5)
- Curva de aprendizaje (5)
- Número de características (5)
- Fácil de usar (5)
revisiones)
Pros
- Caja de herramientas todo en uno
- Producto en tiempo real y seguimiento de nicho
- Palabras clave avanzadas y análisis PPC
- Asistente de negocios virtual impulsado por IA
Contras
- No hay una prueba gratuita disponible
- Funciona mejor para nosotros que para Europa
- No hay tercera integración
- No repricer
Sellersprite
SellerSprite excels in delivering detailed product research capabilities that help Amazon sellers stay ahead of the competition. With access to over 20 million unique data points updated monthly, SellerSprite provides insights into sales trends, historical data, and competitor analysis.
Its tools like the Keepa replacement for viewing listing histories and advanced keyword mining features offer a robust platform for identifying lucrative product opportunities and optimizing listing strategies. This makes SellerSprite a comprehensive solution for anyone looking to gain an edge in the Amazon marketplace.
Características clave
- Number of products on the database: 20M
- Marketplaces covered: 10
- Pricing starts at: $79/mo
Revisar
- Fijación de precios (4.5)
- Curva de aprendizaje (4.5)
- Número de características (4.5)
- Fácil de usar (4.5)
Resumen
SellerSprite is an excellent data platform to stay ahead of your competitors. It combines product and keyword insights in one unified dashboard, with accurate numbers and broad marketplace support.
Pros
- Extensive keyword and product database
- Very useful for competitor analysis
- Supports multiple marketplaces
- Accurate and frequently updated data
Contras
- No fully free version, only limited test mode
revisiones)
Pros
- Extensive keyword and product database
- Very useful for competitor analysis
- Supports multiple marketplaces
- Accurate and frequently updated data
Contras
- No fully free version, only limited test mode
Sellerise
Sellerise is an all in one tool for Amazon account management and includes some juicy product research features which, to be honest, are more focused on keyword research to find products than product-research oriented. However, it's extensive database and filters make Sellerise a nice alternative if you look for a cheaper monthly plan.
Características clave
- Number of products on the database: 450M
- Marketplaces covered: 13
- Pricing starts at: $19.99/mo
Revisar
- Número de características (5)
- Fijación de precios (5)
- Curva de aprendizaje (5)
- Fácil de usar (5)
Resumen
Sellerise is an all-in-one tool for Amazon Sellers featuring some subtools hard to find on their competitors. Let's break them down:
Optimizador Amazon PPC
While you can find PPC Optimizers on Amazon Seller all-in-one tools, not all of them support Sponsored Products, Brands, Display and Video Campaigns. So that's a win for Sellerise.
Reviews downloader
Helium 10's review downloader is just included in the Chrome Extension, not the web app and is limited to 5,000 reviews. With Sellerise, you can download as much as 10,000 reviews. You can both use the Amazon product page or manually enter the ASIN. Also, it allows to introduce comments and match orders with reviews if you're downloading your own reviews. You won't find this in any other tool.
Review puncher
I particularly love this feature which I haven't found in any other tool I reviewed on this website. Being able to automatically contacting buyers who have left negative reviews so you can ask them to remove the review or re-evaluate the product while being Amazon ToS compilant is a huge step forward.
ABC Analysis
Being able to create an ABC matrix for your most profitable products without using another / any external tool is amazing and this is something you definitely won't find even in Amazon Analytics tools.
App móvil
My god YES! I really don't know why most of the Amazon Seller tools don't have a native app or webapp. You carry your phone 24/7 and, 7 out of 10 times, the tools' website are responsive but the data doesn't fit your phone's window so, again, this is a huge win for Sellerise.
En general
If you're looking for a cost-effective all-in-one tool including every feature you need + some new tools you won't find on the competitors, this is it. And it also includes agency plans, so you can manage your clients from the same account. Yay!
Pros
- Extremely accurate data
- Unique features (Review Puncher, ABC Analysis, Reimbursement tool)
- Mobile app with full feature parity
- Transparent pricing and no reimbursement fees
- Responsive support and onboarding
Contras
- Advanced tools like Keyword Re-Ranker require higher tier plans
- No integrations beyond Amazon Seller Central
revisiones)
Pros
- Extremely accurate data
- Unique features (Review Puncher, ABC Analysis, Reimbursement tool)
- Mobile app with full feature parity
- Transparent pricing and no reimbursement fees
- Responsive support and onboarding
Contras
- Advanced tools like Keyword Re-Ranker require higher tier plans
- No integrations beyond Amazon Seller Central
Seller App
In third place on the podium we find Seller App. It has many interesting features in addition to product search, but it is in this that we can say that it stands out the most.
Like some of the other products reviewed in this comparison, it uses a type of reverse ASIN search. It searches using ASIN codes and generates a report that we can interact with by filtering according to multiple criteria. Interesting is also the function of automatically recommending products. Thanks to this we can find opportunities that we would have overlooked.
Características clave
- Number of products on the database: 100M
- Marketplaces covered: 11
- Pricing starts at: $39/mo
Revisar
- Fijación de precios (5)
- Número de características (5)
- Curva de aprendizaje (4.5)
- Fácil de usar (4.5)
revisiones)
Pros
- Características diversas
- Interfaz fácil de usar
- Paneles fáciles de usar
- Excelente servicio al cliente
Contras
- Puede ser costoso para algunos usuarios
- Seguimiento limitado de productos en el plan básico
- Requiere tiempo para utilizar completamente
Viral launch
Market intelligence applied to Amazon, that is what Viral Launch promises (and delivers).
It is characterized by having one of the deepest histories. The information it collects is extremely useful for making business decisions and validating possible niches.
It is also able to anticipate trends thanks to its algorithm, so we will be closer to ensure the viability of our business in the future.
Características clave
- Number of products on the database: 300M
- Marketplaces covered: 10
- Pricing starts at: $19/mo
Revisar
- Número de características (5)
- Fijación de precios (5)
- Curva de aprendizaje (5)
- Fácil de usar (5)
Resumen
En 2019 revisé Viral Launch y, chico, ¡ha cambiado mucho desde entonces! La mayoría de las herramientas donde solo están disponibles para Amazon US, pero ahora son extensas para Europa y Asia, Sellers europeos , ahora podemos beneficiarnos de todas las herramientas bajo VL .
Una de las características clave del Viral Launch es que combina muchas herramientas para la investigación y la publicidad del producto / palabras clave y agrega un lanzador de productos , que solo puede encontrar en Jumpsend (adquirido por Jungle Scout ). Su nivel de precios para los lanzamientos es mucho más barato que Junglescout , además agrega la posibilidad de lanzar el producto en los mercados europeos (Estados Unidos, Reino Unido, Francia, Alemania, Italia e España). Además del lanzador, agrega un conjunto completo de herramientas analíticas e investigación de mercado suave.
La herramienta del buscador de productos también se destaca, ya que ofrece una base de datos de 225 millones de productos y palabras clave, que es uno de los mayores del mercado.
Ofrece una estructura de precios de tres niveles, que proporciona flexibilidad para las empresas en varias etapas de crecimiento. Pero hay un inconveniente, ya que la prueba gratuita de 14 días solía ser gratuita, pero ahora requiere información de la tarjeta de crédito , lo que puede ser una ligera barrera para algunos Sellers Amazon .
Pros
- All-in-one Amazon seller suite
- Fast, clean user interface
- Time-saving AI tools
- 14-day free trial available
Contras
- Advanced tools limited to US marketplace
- Higher pricing than some entry-level tools
- No refunds (partial or full)
revisiones)
Pros
- All-in-one Amazon seller suite
- Fast, clean user interface
- Time-saving AI tools
- 14-day free trial available
Contras
- Advanced tools limited to US marketplace
- Higher pricing than some entry-level tools
- No refunds (partial or full)
Amz Scout
You may be surprised to see AMZScout so far down the list when, and we all agree on this, it is one of the major alternatives to Jungle Scout and Helium 10. It's really just a matter of personal preference.
We find the interface of the other tools a bit more comfortable, but that doesn't mean it has a worse quality. In fact, being in the top 5 of the best tools for product research is already something more than remarkable.
The product explorer is less user-friendly, but you can find all the detailed information in columns. If you want to remember that the Chrome extension is also available.
Características clave
- Number of products on the database: 600M
- Marketplaces covered: 8
- Pricing starts at: $49/mo
Revisar
- Características (5)
- Fijación de precios (5)
- Curva de aprendizaje (5)
- Fácil de usar (5)
Resumen
AMZScout does a phenomenal job at staying focused. It’s not bloated with PPC or inventory management features: instead, it doubles down on what Amazon sellers need most: product discovery and validation.
Compared to pricier tools, it delivers massive value. If you're doing private label or arbitrage, it's a no-brainer: fast, accurate, and built for decision-making, not dashboard-surfing.
Plus, it's way cheaper than Jungle Scout, with most features bundled in from the get-go.
Pros
- Beginner-friendly and fast
- Highly accurate data estimates
- Multiple Chrome extensions for real-time insights
- Reverse ASIN and Keyword Tracker are powerful
- Lifetime pricing available
- Great learning materials and support
Contras
- No PPC campaign tools
- Doesn’t support Walmart or eBay
- No inventory/order management features
revisiones)
Pros
- Beginner-friendly and fast
- Highly accurate data estimates
- Multiple Chrome extensions for real-time insights
- Reverse ASIN and Keyword Tracker are powerful
- Lifetime pricing available
- Great learning materials and support
Contras
- No PPC campaign tools
- Doesn’t support Walmart or eBay
- No inventory/order management features
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Comparación completa
AMZScout | Jungle Scout | Helium 10 | Sellerise | Viral Launch | ||
Mercado | 8 | 10 | 13 | 13 | 10 | 11 |
Tamaño de la base de datos de productos | 600M | 475m | 450M | 450M | 300M | 100M |
Precios más baratos | $ 49/mes | $ 49/mes | $ 39.99/mes | $ 19.99/mes | $ 19/mes | $39/mo |
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Conclusiones
When it comes to choosing the best Amazon Product Research tool, it's evident that there are several outstanding options: Helium 10 and Jungle Scout are at the forefront, offering deep analytics, a massive range of filters (Helium 10 has more, by the way) and intuitive interfaces. They both provide valuable insights into product demand, competition, pricing, potential ROI, fulfillment options, break down of costs… making them top contenders for anyone looking to succeed in the Amazon marketplace.
Entonces…
What is the Best Amazon Product Research tool?
The top spot is a close call between Helium 10 and Jungle Scout, but we'd choose Helium 10 because their range of filters is larger than Jungle Scout. When it comes to the product database number, they're pretty close and pricing plans are alike.
What Amazon Product Research tool that covers the most Marketplaces?
Helium 10 stands out for its extensive marketplace coverage.
What Amazon Product Research tool has the largest product database?
Well, it's a surprise, but AMZScout stands out with 600M products. Crazy!
What is the Cheapest option?
Among the tools we analyzed, AMZ Scout may be considered the more budget-friendly option, though this could vary based on the specific plan and features required
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Sobre el autor
Jordi Ordonez
Soy un consultor independiente de comercio electrónico y Amazon .
Clientes
que he trabajado con marcas como Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Niza Palomas, Castañer, Due-Home y muchos otros.
Profesor y profesor
He hablado y enseñado en eventos como Meet Magento, Prestashop Day, Semrush, Cambra de Comerç Barcelona, ClinicSeo, EXIMBEERS, COMEMBRUNCH, COMERMERCETOUR.COM, ECOMMFEST, EOI, ESIC-ICEMD, FOXIZE, GENERALITATATATATATATATA CATALUNINA, INSDI, QUENTOS, AND VALLEY. También he entregado sesiones de capacitación en la compañía para las principales marcas como Orange y Adidas.
Escritor
que regularmente contribuyo artículos en el Helium 10 , Shopify , Semrush , La Vanguardia , Ecommerce News , Marketing4ECommerce y otros.
Partner
Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner , SaaS4Marketing , H10-WP.com , FBasuite.com y un socio de confianza de Tracefuse .
Social
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hey!!! you’re right (and quick) Sonic XD