Datahawk

Datahawk is an Amazon business management tool based on the most important fact: data.

We have dealt with this topic before in some of the reviews we have written. Unlike other sites like Google, Amazon tends to be really opaque when it comes to it's data. Even if you are a Seller with a registered brand, you can't check much data under the Brand Analytics report.

Even if you're not a numbers freak, getting a Datahawk plan can be quite interesting for your business to try to enlight the opaque data Amazon is giving away.

Basically what the use of this software promises is to optimize the profitability of our presence on Amazon, increase sales, improve margins, be more productive and detect insights and unfilled opportunities.

In addition, and this is interesting, they have opted to create different solutions for sellers, vendors and agencies; the three types that drive the business at Amazon.

We highlight this because, too many times, tools focus on exclusive in those registered as sellers and forget the rest.

Datahawk features

This all-in-one solution is based on five sub-tools or products as they call them. Each of them has its own characteristics, it is oriented to a different strategic area and covers different functionalities.

SEO optimization

Organic positioning within the Amazon search engine is important. An optimized listing is always more profitable. Selling organic means not paying advertising and therefore higher margin.

Within the Datahawk SEO product we find:

Ranking tool

Allows you to monitor any indexed word and keep track of the variations in the rankings with their history.

It includes some very well worked reports that even compare the performance with our competitors and calculate the share of voice of each one of them.

Keyword researcher (for both SEO and PPC)

To be able to optimize our listings and ads, it is essential to have a good keyword research. The data provided by Datahawk are precise and, more than words, study the market comparing each searching and retrieving data by reverse lookup through ASIN.

Quality Score metric

Thanks to it we can know exactly how attractive our listings are to Amazon's algorithm.

Analítica

Logically, its capacity is very relevant in a tool of this type. Not everything is keywords, there is a lot more than monitoring:

Amazon ASIN tracker

This is one of the most widely used product tracking complete market. Among the dimensions it handles we find price, ratings, buy box and text and image resources in each one of them.

Amazon sales Rank tracker

It is always vital to know the BSR (ranking of the best sellers) so we know how snatch their position (and if possible).

No tools on the market control and monitor so many categories and products. Depending on the plan reaches up to 10,000 and you can export the data to CSV or directly using API access.

Automated alerts

You can define certain conditions so that the system communicates the changes produced in the main variables. We talk about products that reach or lose the Buy Box, price changes, reviews received, ratings or directly on the sellers of a certain product.

Market intelligence and research

Among the functionalities that we have already discussed, we find many that can help to investigate markets, so we are only going to highlight the case of the following.

Sales estimator

You can know with great precision the amount of sales that you plan to sell any product available on Amazon already that its index has more than 3 million references. We also have a history that can be consulted and some very complete graphs that are they consult with ease.

Advanced reporting system

Without a doubt, one of Datahawk's strongest points is its reporting. We can handle huge volumes of information, cross and filter real-time and historical data and do you know what is best? Well, the dashboards are as intuitive as they are comprehensive.

You will learn very quickly to take full advantage of this feature that, in addition, allows you to work as a team within your collaborative space and export the
data and use it in other tools.

PPC software

From keyword research to optimization it all leads to a few dashboards that really make a difference and help in making strategic decisions based on updated data. It changes a lot, really.

Precios

Four different plans to cover all needs. Although there are more significant differences, we take as reference the amount of ASIN and Keywords monitored.

Free plan: $0 / month

It is not a demo, it is a free plan forever that allows us:

• Track 5 products
• Keyword research: 5 keywords
• 1 month data history

Datahawk SEO module

• Track Organic Keyword Ranks
• Monitor Changes in Listings
• Run Keyword Research

Datahawk product module

• Monitor Products Metrics
• Track Sales Ranks or BSR
• Monitor Products Buy Box
• Set up Advanced Alerts

Datahawk market module

• Search Volume Estimates
• Keywords Market Analysis
• See Top Sellers by Category
• Run Product Research

Datahawk finance module

• Seller Central Sales Dashboard
• Sales Correlation with BSR

Essentials: $15 / month

• Track 10 products
• Keyword research: 10 keywords
• 3 month data history

Datahawk SEO module

• Track Organic Keyword Ranks
• Monitor Changes in Listings
• Run Keyword Research

Datahawk product module

• Monitor Products Metrics
• Track Sales Ranks or BSR
• Monitor Products Buy Box
• Set up Advanced Alerts

Datahawk market module

• Search Volume Estimates
• Keywords Market Analysis
• See Top Sellers by Category
• Run Product Research
• Get Products Sales Estimates

Datahawk finance module

• Seller Central Sales Dashboard
• Sales Correlation with BSR

Professional: $140 / month

• Track 100 products
• Keyword research: 100 keywords
• 12 month data history
• Excel reports

Datahawk SEO module

• Track Organic Keyword Ranks
• Monitor Changes in Listings
• Run Keyword Research

Datahawk product module

• Monitor Products Metrics
• Track Sales Ranks or BSR
• Monitor Products Buy Box
• Set up Advanced Alerts

Datahawk market module

• Search Volume Estimates
• Keywords Market Analysis
• See Top Sellers by Category
• Run Product Research
• Get Products Sales Estimates

Datahawk finance module

• Seller Central Sales Dashboard
• Sales Correlation with BSR

Business: $550 / month

• Track 1,000 products
• Keyword research: 400 keywords
• unlimited data history
• Excel reports
• Account manager

Datahawk SEO module

• Track Organic Keyword Ranks
• Monitor Changes in Listings
• Run Keyword Research

Datahawk product module

• Monitor Products Metrics
• Track Sales Ranks or BSR
• Monitor Products Buy Box
• Set up Advanced Alerts

Datahawk market module

• Search Volume Estimates
• Keywords Market Analysis
• See Top Sellers by Category
• Run Product Research
• Get Products Sales Estimates

Datahawk finance module

• Seller Central Sales Dashboard
• Sales Correlation with BSR

14 days trial, no credit card needed

Datahawk reviews

Very advanced software that can be used quickly.

It helps a lot if you're doing keyword and product research but not just that, it also has a very complete reporting system, with all kinds of alerts and automations and, the truth is, it is worth trying it for yourself.

The fact that it also works for Vendors is an absolutely pro. There are a few tools for Vendors and some of them are very limited. Not Datahawk, I tell you!

Compared to tools like MerchantSpring and SmartScout, Datahawk offers a broader suite of analytics tailored for both Amazon Sellers and Vendors, which is rare in the market. While MerchantSpring excels in multi-marketplace integrations and SmartScout is fantastic for sales analysis and brand discovery, Datahawk’s strength lies in its SEO optimization, advanced keyword research, and robust reporting capabilities that include historical data and real-time alerts. It’s a comprehensive choice for sellers and agencies looking for granular data insights across multiple Amazon dimensions, all while remaining accessible with a free forever plan

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