Cómo comenzar a vender en Amazon en 2025: guía paso a paso para principiantes

To start selling on Amazon in 2025, you'll need to create a seller account, choose the products you want to offer, create your product listings, decide how you will manage logistics, and finally, start promoting your store.

I’m Jordi Ordóñez, and in this detailed guide, I’ll walk you through 5 steps to help you start selling on Amazon in 2025.

Why sell on Amazon in 2025?

Amazon continues to be the giant of e-commerce, and with millions of customers worldwide, it remains one of the most attractive platforms for entrepreneurs globally. In 2025, Amazon will continue to dominate the market, making it an excellent opportunity for any seller to offer their products. Moreover, Amazon has improved and expanded its tools and services for sellers, such as inventory management, advertising options, and detailed sales analytics, making it easier to start and optimize your business.

Also, check out our Ebook: Guide to selling on Amazon.

Step 1: Create your seller account

The first step to start selling on Amazon is to create a seller account on the platform. This process is relatively simple, but it’s important to choose the right plan for your situation.

Amazon seller plans:

• Individual plan: Ideal for those who are starting and don’t plan to sell more than 40 products per month. There is no monthly fee, but Amazon will charge an additional fee for each sale. This plan is perfect if you’re testing the market or not yet ready to commit long-term.
• Professional plan: If you plan to sell more than 40 products a month or want to access additional features, such as creating promotions or selling products on Amazon Prime, you’ll need this plan. It has a monthly fee, but you won’t pay an additional fee per product sold.

Requirements to register:

• Personal information: Name, address, and phone number.
• Tax information: You must provide your tax details, either as an individual or a business.
• Bank account: To receive payments from your sales.
• Valid credit card: Amazon uses this information to pay fees and commissions.

Once your account is set up, you’ll have access to Seller Central, the dashboard where you can manage your products, sales, inventory, and advertising.

Step 2: Choose the right products to sell

One of the most crucial steps when starting to sell on Amazon is deciding what products you’ll offer. There are various strategies you can use to find profitable products, but the key is research. If you sell a popular product with too much competition, your profit margins may be low, and it might be hard to stand out. Here’s how to choose the right products:

• Study the market: Use product research tools like Jungle Scout, Helium 10, or AMZScout to analyze which products are in demand. Look for niches where the competition isn’t too high, but there’s still enough demand.
• Check profitability: Consider the selling price, Amazon fees, shipping costs, and any other expenses related to the product. The general rule is that you need a healthy profit margin for your business to be sustainable.
• Market trends: Keep an eye on consumer trends. You can check blogs, social media, or even Amazon Trends to spot products gaining popularity.
• Easy-to-store and ship products: Although Amazon provides resources to manage your inventory and shipping, it’s recommended to choose small to medium-sized products to reduce costs and logistical complications.

Step 3: Create and optimize your product listings

Once you have your products, the next step is to create optimized product listings. This means you should write catchy titles and descriptions, add high-quality images, and use the right keywords to make your products easy to find in searches.

• Title: The title is one of the most important elements for SEO within Amazon. Include the main keyword for the product as well as relevant information like the brand, size, color, or key features.
• Description: Write a clear and concise description of the product. Detail its features, benefits, and any other relevant information. Don’t forget to highlight what makes your product unique.
• Images: Images are crucial on Amazon because customers can’t touch or see the product in person. Ensure you have high-quality photos from various angles, showing the product in use if possible.
• Keywords: Use the right keywords that customers would use to find your product. Tools like Amazon Keyword Tool or Helium 10 can help identify the best keywords for your listing.

Step 4: Inventory and logistics management

Once your products are listed, you’ll need to manage them. This is where Amazon’s logistics services come into play. With Amazon, you have the option of managing your inventory and shipments through its services, making the process much more manageable.

Advantages of Amazon’s logistics services:

• Increased visibility: Products that use Amazon’s logistics services are eligible for Amazon Prime, which means customers can receive them quickly, boosting your chances of sales.
• Return management: Amazon handles returns and customer service, making it easier for you to focus on selling.
• Scalability: Using Amazon’s services allows you to grow without worrying about handling inventory yourself.

If you prefer to handle inventory on your own, you can also choose Fulfillment by Merchant (FBM), where you manage the shipments and returns.

Step 5: Promote your products

As you begin selling, it’s essential to make your products visible. Amazon offers several advertising options that you can use to boost your sales:

• Amazon sponsored products: A paid ad that promotes products in Amazon’s search results.
• Amazon coupons: Offering discounts to attract buyers.
• Amazon deals: Participating in deals and discounts to capture customers’ attention.

In addition to advertising on Amazon, you can use other platforms like social media or your own website to drive traffic to your Amazon store.

How much does Amazon take from your sales?

Amazon charges several fees to sellers. These include:

• Referral fee: Amazon takes a percentage of each sale, which varies from 6% to 45% depending on the product category.
• Fulfillment fee: If you use Amazon’s logistics services, there is a fee for storage and shipping.
• Monthly fee: If you choose the Professional plan, you’ll pay a monthly fee of approximately $39.99.

It’s important to calculate these fees to ensure your business remains profitable.

Selling on Amazon is an excellent way to start an online business in 2025. By following these steps, from creating your account to promoting your products, you can build a successful store and take advantage of Amazon’s massive reach to connect with millions of customers. Remember, success depends on research, optimization, and efficient inventory and sales management.

If you have any questions or need guidance, don’t hesitate to reach out to Jordi Ordóñez. Start your path to success today!

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