Walmart Marketplace is no longer just a plan B. It’s growing fast, it’s way less crowded than Amazon and CPCs are cheaper. So, if you're already selling on Amazon and using Helium 10 (like I do as a Helium 10 Seller Solutions Hub Partner, guest author on the Helium 10 blog and podcast collaborator) good news: a bunch of Helium 10 tools already work for Walmart. Here’s a breakdown.
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Xray for Walmart
Xray was one of the first Helium 10 tools to support Walmart and it still rocks. It’s the Chrome Extension product research tool that helps you figure out what to sell. It mainly pulls Amazon data (yeah, not native Walmart yet) but it’s still great to check demand, trends and competition before jumping into listings.
Magnet
Magnet was made for Amazon, but the keyword volume data works for Walmart too. Use it to optimize titles, backend keywords and descriptions: same SEO mindset, just different marketplace.
Cerebro
This is where it gets fun. Cerebro lets you do reverse ASIN lookups and spy on competitor keywords. It’s built on Amazon data but it’s pure gold when planning Walmart listings too.
Trendster for Walmart
Yep, Trendster supports Walmart along with Amazon and Google Trends. You can see keyword search trends over 30 days, 90 days, 1 year or even back to the dinosaur era (sort of).
Profit Calculator
This one is a beauty. Totally free. Just install the Chrome Extension, create a Helium 10 account and boom: you’re calculating profits.
The Walmart Profitability Calculator includes:
Product specs
- Precio
- Dimensiones
- Peso
- Peso de envío saliente
- Nivel de tamaño
Costo de fabricación
- Unit cost
- Freight cost (m³, kg, lb, whatever works)
- Unit freight cost
Costo de cumplimiento
- Walmart WFS Fees
- Storage period estimates
- Seasonal storage fees
- Referral fee (customizable)
- Duties, tariffs and other fees
Resultados
- Net Profit % / $
- Margin % / $
- ROI % / $
PRO TIP: Use Cerebro to spot keyword gaps in your competitors’ Amazon listings, then test them on Walmart with Trendster. Most sellers forget Walmart’s algorithm is simpler, so you can rank quicker with long-tail keywords others are ignoring.
Demand Analyzer
Another Chrome Extension and it goes hard. You get keyword volume, total revenue, average price, top sellers, word frequency, number of competitors… basically, it’s Walmart’s own analytics panel.
Keyword Tracker for Walmart
Track your keyword rankings on Walmart. Works for both Amazon and Walmart and helps you stay on top of your organic performance across the board.
Profits for Walmart
This tool is like having a mini CFO in your browser. It shows real revenue, costs and margins. Even though it’s based on Amazon data, it still gives you solid insights to run your Walmart side properly.
Cómo usar Helium 10 para Walmart
Here’s my step-by-step guide on YouTube
Our Take on Helium 10 for Walmart Marketplace
Already selling on Walmart? If not, what are you waiting for? We even wrote a guide on how to sell on Walmart Marketplace. Spoiler: it’s easier than selling on Amazon. Less red tape, less competition, cheaper ads… and the cherry on top? Helium 10 already works there.
Yeah, Helium 10’s tools are built around Amazon data. But the market insights are solid no matter the platform. Whether you sell on Amazon, Walmart or both, the strategy holds up. As a Helium 10 Seller Solutions Hub Partner and regular on their blog, I’ve seen plenty of sellers crush it with these tools beyond Amazon. Keep an eye out! you never know what Walmart-specific stuff they’ll roll out next.
Sum this up with a Walmart Repricer and you already got your Seller stack!
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Sobre el autor
Jordi Ordonez
Soy un consultor independiente de comercio electrónico y Amazon .
Clientes
que he trabajado con marcas como Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Niza Palomas, Castañer, Due-Home y muchos otros.
Profesor y profesor
He hablado y enseñado en eventos como Meet Magento, Prestashop Day, Semrush, Cambra de Comerç Barcelona, ClinicSeo, EXIMBEERS, COMEMBRUNCH, COMERMERCETOUR.COM, ECOMMFEST, EOI, ESIC-ICEMD, FOXIZE, GENERALITATATATATATATATA CATALUNINA, INSDI, QUENTOS, AND VALLEY. También he entregado sesiones de capacitación en la compañía para las principales marcas como Orange y Adidas.
Escritor
que regularmente contribuyo artículos en el Helium 10 , Shopify , Semrush , La Vanguardia , Ecommerce News , Marketing4ECommerce y otros.
Partner
Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner , SaaS4Marketing , H10-WP.com , FBasuite.com y un socio de confianza de Tracefuse .
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LinkedIn , Twitter , Wikipedia , YouTube , Quora , ISNI 0000000513224289 , sobre Jordi Ordonez
Is Helium 10 really the best tool for Walmart sellers? What about SellerApp for Walmart? anybody used it?