Competitive Intelligence is Jungle Scout's latest tool designed specifically for Amazon brand owners and sellers.
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This feature provides in-depth competitive data and market insights, helping you to gain a competitive edge in the Amazon marketplace.
It’s an all in one solution to understand your competition, benchmark your brand and refine your strategy for market dominance. It's included in the new Brand Owner Plan, which was the former Professional Plan.
¿Para qué es?
Competitive Intelligence is built to help you analyze where you stand in the market and how you can improve. It allows you to identify whether you’re gaining or losing market share and understand the reasons behind these shifts.
The tool also helps uncover the strategies of top Amazon sellers, giving you the data needed to adjust your pricing, advertising, and product strategies to stay ahead of the competition.
What's the data contained on the insights?
Good question. It's mostly what you can get with Jungle Scout Cobalt, but cheaper. With Competitive Intelligence, you can access:
Competitive Benchmarking
Compare your brand’s performance against key players in your niche by metrics such as revenue, units sold, average price, star rating, and total reviews.
Market Analysis
Gain insights into your competitors’ market share and identify where they are winning or losing ground.
Product Innovation
Assess how your products stack up against others in your segment, refine your pricing strategies, and enhance your Amazon ad campaigns.
Investigación de palabras clave
Discover the high-converting keywords driving your competitors’ sales and use them to boost your own product listings and PPC campaigns.
Category Insights
Understand broader trends within specific Amazon categories and subcategories to identify growth opportunities.
Parte de la voz
Monitor your product’s visibility related to specific keywords to enhance market presence.
Seasonal Shifts
Differentiate between seasonal sales trends and product-specific issues for better inventory planning.
Pricing Trends
Adjust your prices dynamically based on competitor strategies to maintain or grow your market share.
Which pricing plans include it?
The Competitive Intelligence tool is available exclusively within the Brand Owner plan on Jungle Scout. This plan is for serious Amazon sellers and brand owners who need advanced tools to stay competitive in the marketplace and starts at $399/month.
Nuestro puntaje
- Número de características
- Fijación de precios
- Curva de aprendizaje
- Fácil de usar
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Sobre el autor
Jordi Ordonez
Soy un consultor independiente de comercio electrónico y Amazon .
Clientes
que he trabajado con marcas como Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Niza Palomas, Castañer, Due-Home y muchos otros.
Profesor y profesor
He hablado y enseñado en eventos como Meet Magento, Prestashop Day, Semrush, Cambra de Comerç Barcelona, ClinicSeo, EXIMBEERS, COMEMBRUNCH, COMERMERCETOUR.COM, ECOMMFEST, EOI, ESIC-ICEMD, FOXIZE, GENERALITATATATATATATATA CATALUNINA, INSDI, QUENTOS, AND VALLEY. También he entregado sesiones de capacitación en la compañía para las principales marcas como Orange y Adidas.
Escritor
que regularmente contribuyo artículos en el Helium 10 , Shopify , Semrush , La Vanguardia , Ecommerce News , Marketing4ECommerce y otros.
Partner
Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner , SaaS4Marketing , H10-WP.com , FBasuite.com y un socio de confianza de Tracefuse .
Social
LinkedIn , Twitter , Wikipedia , YouTube , Quora , ISNI 0000000513224289 , sobre Jordi Ordonez
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