Comment utiliser les publicités Amazon pour stimuler votre entreprise et multiplier les ventes

To boost your business and multiply your sales with Amazon Ads, it’s not enough to just launch campaigns; you need to choose the right keywords, optimize your product listings, adjust bids and targeting, regularly analyze performance, and adjust strategies as needed.

In this article by Jordi Ordóñez, we discuss how to use Amazon Ads to boost your business and multiply sales, and we answer some questions about selling on Amazon and how to start your business on this platform.

How does Amazon Ads work

Amazon Ads is Amazon’s paid advertising system. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Through this system, you can increase the visibility of your products and reach the right customers at the right time.

Amazon offers different types of ads:

• Sponsored Products: Promote individual products in search results and on product pages.
• Sponsored Brands: Highlight your brand with a banner that includes multiple products and your logo.
• Sponsored Display: Ads that appear both inside and outside of Amazon, targeting specific audiences.

For your ads to work, you need to optimize keywords, bids, and targeting. If you don’t do this properly, you could end up spending a lot of money without seeing any sales.

For example, a product like the Lectómetro Escolar para niños y niñas de 5 a 7 años can leverage Amazon Ads to gain visibility and reach parents looking for educational tools for children.

How to boost sales on Amazon with Amazon Ads

It’s not enough to just launch campaigns and wait for results. To make Amazon Ads profitable, you need a solid strategy. Here are some key points:

• Choose the right keywords. Amazon Ads works through a bidding system, where keywords are crucial. Research what your competitors are using and select those with high search volume and low competition.
• Optimize your product listings. It’s pointless to drive traffic to a product if the listing doesn’t convince potential buyers. Make sure it has high-quality images, persuasive descriptions, and positive reviews.
• Adjust your bids and targeting. Don’t waste your budget on audiences that don’t convert. Analyze which terms are generating the most sales and adjust your investment accordingly.
• Measure and optimize constantly. The key to success with Amazon Ads is continuous optimization. Use performance reports to adjust your strategies and improve results.

If you lack experience in managing PPC campaigns on Amazon, it’s best to work with an Amazon Ads expert who can help you maximize your investment.

What is Amazon's advertising strategy

Amazon uses a data-driven and machine learning-based advertising model. Its algorithm shows ads to users who are most likely to make a purchase, based on their search history, previous purchases, and behavior within the platform.

To leverage this, you should:

• Use both automated and manual campaigns. Automated campaigns help you discover which terms perform best, while manual campaigns allow you to optimize and fine-tune targeting.
• Focus on high-performing keywords. Once you discover which keywords generate the most conversions, increase your investment in them.
• Take advantage of custom audiences. With Sponsored Display, you can do remarketing and show ads to users who have already visited your product pages, increasing conversion chances.

When does Amazon Ads charge

Amazon Ads only charges when someone clicks on your ad (CPC). This means you don’t pay for impressions, just for actual traffic to your product.

Charges are made through your seller account, and you can set a daily budget to control your spending. If you don’t set up your bids and targeting properly, you might end up spending a lot without making any sales, so it’s essential to monitor ad performance consistently.

Amazon Affiliates: How to leverage it alongside Amazon Ads

The Amazon Affiliates program allows content creators and websites to earn commissions by promoting Amazon products. As a seller, you can benefit from this system by driving traffic to your products through affiliates.

How to combine it with Amazon Ads?

• Promote your products with ads and affiliate marketing. You can use Amazon Ads to highlight your products while also leveraging affiliate traffic to generate more sales.
• Collaborate with influencers and niche blogs. If you get relevant sites to promote your products with affiliate links, you can increase conversions without investing too much in advertising.

How to sell on Amazon: A basic guide

Selling on Amazon is relatively easy, but doing it well and profitably requires strategy.

Basic steps to get started:

1. Create an Amazon Seller Account. Choose between an individual or professional account based on your sales volume.
2. List your products with optimized listings. Make sure to include high-quality images, attractive descriptions, and relevant keywords.
3. Manage pricing and stock. Keep competitive prices and avoid running out of inventory, as this affects product visibility.
4. Use Amazon Ads to give visibility to your products. Advertising on Amazon is key to increasing sales and staying ahead of the competition.

You might be interested in this article Ebook: A Guide to Selling on Amazon.

To further enhance your business on Amazon, platforms like Quenarras offer valuable insights and support to streamline the selling process.

Comment vendre sur Amazon Business

Amazon Business is designed for businesses selling to other businesses (B2B). If your products fit this market, you can access corporate clients with larger orders and better margins.

Advantages:

• Exclusive pricing for businesses. You can set special rates for B2B buyers.
• Higher volume orders. Businesses tend to buy in large quantities, increasing profitability.
• Access to high-value clients. Many companies prefer buying on Amazon for its ease and trustworthiness.

If you sell products suited for businesses, Amazon Business could be a great opportunity to scale your business.

Amazon KDP: Publish and sell books on Amazon

Amazon KDP (Kindle Direct Publishing) allows authors to publish and sell books without intermediaries. You can use Amazon Ads to promote your books and increase sales.

• Optimize your book listing with the right keywords.
• Use Sponsored Products campaigns to stand out in search results.
• Test different ads and adjust your strategy based on performance.

How to create an Amazon Seller Account: Step by step

Creating an Amazon Seller account is the first step to selling your products on the world’s largest online marketplace. Here's a simple, step-by-step guide to get you started.

1. Sign up for Seller Central.
2. Choose your account type. If you plan to sell more than 40 items per month, a professional account is more cost-effective.
3. Set up payment and billing methods.
4. List your products with optimized listings.
5. Activate Amazon Ads campaigns to start driving traffic and sales.

Amazon Spain: Key insights for selling in the Spanish market

Selling on Amazon Spain requires understanding local consumer behavior and competition.

• Make sure your product listings are well translated and SEO-optimized.
• Leverage events like Prime Day and Black Friday to increase sales.
• Use Amazon FBA to improve delivery times and customer service.

Amazon Ads is a powerful tool, but only if used properly. A well-defined strategy can make the difference between spending money without results or multiplying your sales.

If you need help managing and optimizing your campaigns, contact Jordi Ordóñez, we can guide you to maximize your investment and achieve the best possible performance. Don’t let the competition steal your customers—contact us and let’s grow your business on Amazon.

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