Competitive Intelligence is Jungle Scout's latest tool designed specifically for Amazon brand owners and sellers.
Table des matières
This feature provides in-depth competitive data and market insights, helping you to gain a competitive edge in the Amazon marketplace.
It’s an all in one solution to understand your competition, benchmark your brand and refine your strategy for market dominance. It's included in the new Brand Owner Plan, which was the former Professional Plan.
What is it for?
Competitive Intelligence is built to help you analyze where you stand in the market and how you can improve. It allows you to identify whether you’re gaining or losing market share and understand the reasons behind these shifts.
The tool also helps uncover the strategies of top Amazon sellers, giving you the data needed to adjust your pricing, advertising, and product strategies to stay ahead of the competition.
What's the data contained on the insights?
Good question. It's mostly what you can get with Jungle Scout Cobalt, but cheaper. With Competitive Intelligence, you can access:
Competitive Benchmarking
Compare your brand’s performance against key players in your niche by metrics such as revenue, units sold, average price, star rating, and total reviews.
Market Analysis
Gain insights into your competitors’ market share and identify where they are winning or losing ground.
Product Innovation
Assess how your products stack up against others in your segment, refine your pricing strategies, and enhance your Amazon ad campaigns.
Recherche de mots clés
Discover the high-converting keywords driving your competitors’ sales and use them to boost your own product listings and PPC campaigns.
Category Insights
Understand broader trends within specific Amazon categories and subcategories to identify growth opportunities.
Share of Voice
Monitor your product’s visibility related to specific keywords to enhance market presence.
Seasonal Shifts
Differentiate between seasonal sales trends and product-specific issues for better inventory planning.
Pricing Trends
Adjust your prices dynamically based on competitor strategies to maintain or grow your market share.
Which pricing plans include it?
The Competitive Intelligence tool is available exclusively within the Brand Owner plan on Jungle Scout. This plan is for serious Amazon sellers and brand owners who need advanced tools to stay competitive in the marketplace and starts at $399/month.
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À propos de l'auteur
Jordi Ordonnez
Je suis un commerce de commerce électronique indépendant et Amazon .
Des clients que
j'ai travaillé avec des marques comme Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Dondu-Home et bien d'autres.
Chargé de cours et professeur
que j'ai parlé et enseigné lors d'événements tels que Meet Magento, Prestashop Day, Semrush, Cambra de Comerç Barcelone, Clinicseo, Ecombeers, Ecommbrunch, Ecommermertour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos et The Valley. J'ai également organisé des séances de formation en entreprise pour les grandes marques comme Orange et Adidas.
Écrivain
Je contribue régulièrement des articles au Helium 10 , Shopify , Semrush , La Vanguardia , Ecommerce News , Marketing4Commerce et autres.
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Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner , SaaS4Marketing , H10-WP.com , Fbasuite.com , et un partenaire de confiance de Tracefuse .
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LinkedIn , Twitter , Wikipedia , YouTube , Quora , ISNI 0000000513224289 , à propos de Jordi Ordonnez
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