We like Amazon tool suites like Seller Tools. As a seller you should always look for resources that simplify your day-to-day tasks, and one of the great advantages that suites have is that they integrate different solutions with each other.
Table des matières
In the case of Seller Tools you have, in the same package, a product manager, a competition analyzer, a task automation tool, an alert system and, as if all this were not enough, a Google Chrome extension to manage tasks and make queries directly in the Internet browser.
As you can see, this is a really complete and powerful solution. Therefore, it will not surprise you to know that it is used by 1% of Amazon advertisers worldwide.
If you only want to invest in one tool, you should consider Seller Tools. Here's why.
Seller.Tools 5% discount
Caractéristiques
The list is long, so let's focus on those four major sub-tools to highlight their most relevant features.
Product manager and competitor research
It allows us to act on three different lines while seeking maximum efficiency in the management and promotion of our listing.
Keyword management for Amazon Ads campaigns and product sheets. The system tracks and identifies the keywords being used by competitors and automatically creates our keyword list prioritizing the list from most to least important.
Listing management based on the keyword research generated, even with the advantage of being able to update our Amazon listing directly using the tool's backend to publish changes on Amazon.
Competitor research, either based on keywords or, if you prefer, doing a reverse lookup based on the ASIN to see those associated keywords.
Seller tools chrome extension
Google's browser is the most used by hundreds of thousands of people around the world. If you are one of its users, the integration of Seller Tools using a plugin, will open up a huge amount of possibilities.
You can see in real time the quality level of your listing with optimization suggestions, Amazon traffic statistics, review analysis, keyword suggestions… the moment you install it, it will become indispensable.
By the way: the Seller Tools Chrome extension is free for all users.
Listing Quality Score
The listing quality score is quite innovative, in the sense that it is not limited to giving a listing a score based on the title, images, bullet points and description. It goes further.
It is divided into 4 sections:
- Listing Quality Score (out of 1000 points)
- Keyword Quality Score (out 400 points)
- Media Quality Score (out of 120 points)
- EBC or A+ Content (out 50 points)
- Conversion Quality Score (out 430 points)
Keyword Quality Score
Analyzes:
- Title (and whether it is indexed by A9 or not)
- Bullet points
- Keywords in the bullet points
- Keywords of the bullet points indexed by A9
- Description and if your texts are indexed
- Whether or not it is in a subcategory
- Whether or not it is in multiple subcategories
Media Quality Score
Analyzes:
- Number of images
- Main Image Resolution
- Resolution of secondary images
- Video inside the image carousel
- If there are related videos or not
- Whether or not there are related Amazon Posts
Conversion Quality Score
Analyzes:
- Average rating
- If the listing has the minimum number of reviews that the average of products in the subcategory has
- If you have more positive reviews than negative
- If you have a Top Positive Review
- If you have a Top Critical Review
- If the reviews have images
- If the reviews have videos
- If you have reviews that come from other Amazon countries
- If they have images or videos
As you can see, an exhaustive analysis of the listings that is not limited to the basics, as most of the other tools focus on.
Review downloader
This feature reminds me a lot to Helium 10's Chrome Extension Review Downloader.
It has practically the same functions:
- Check all reviews / Only verified ones
- Filter by review score
- Filter by review that includes image
- Filter by review that includes video
- Filter by positive reviews
- Filter by reviews with criticism of the product
- Filter by date
- Download an Excel with all the reviews
Automation
The more things the system does and the more time it saves us, the better. That's why having Seller Tools represents an opportunity to be more productive.
Schedule launches with corresponding discounts, solicit customer reviews via email and optimize your PPC campaigns.
We insist: all this without you having to do more than a minimal initial configuration.
Alertes
You already know that selling on Amazon is a task that requires a lot of control over your account. We have to be attentive to so many things, that it generates a certain stress to avoid missing any situation.
For your peace of mind, Seller Tools implements an alert system that keeps you informed of aspects such as: drops in profitability, changes in status (texts, titles, weights…), Buy Box, pricing, hijackers…
Coût
There are 7 different payment plans that, as we go up in cost, include additional features:
Plan | FREE | CHROME ONLY | LITE | STARTER | PROFESSIONAL | GROWTH | MASTERY |
PRICING | $0 / month | $37 / month | 67 $ / mois | $117 / month | $227 / month | $357 / month | $557 / month |
CHROME EXTENSION | |||||||
LQS | LQS Basic | LQS Pro | LQS Pro | LQS Pro | LQS Pro | LQS Pro | LQS Pro |
Opportunity Explorer Pro |
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Keyword Expander |
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Review Request |
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Review Downloader |
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Volume de recherche |
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Sales Ticker |
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Keyword Insights |
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Enhanced Search Data |
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ACCESS | |||||||
Seller Accounts | 1 | 1 | 1 | 2 | 5 | 10 | 15 |
Sub Accounts | - | - | 1 | 2 | 5 | 10 | 15 |
Product Limits | 100 | 100 | 1000 | 10 | Unlimited | Unlimited | Unlimited |
Mots clés | 25 Active 50 Passive | 25 Active 50 Passive | 350 Active 700 Passive | 1000 Active 2,000 Passive | 2,500 Active 5,000 Passive | 5000 Active 10,000 Passive | 10,000 Active 20,000 Passive |
Last Search | 20 | 20 | 50 | 500 | 1250 | 2500 | 3750 |
R2A - Reverse ASIN | 20 | 20 | 50 | 500 | 1250 | 2500 | 3750 |
Alertes | 20 | 20 | 50 | 500 | 1250 | 2500 | 3750 |
CUSTOMERS & CAMPAIGNS | |||||||
Campaign Manager |
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| BETA | BETA | BETA | BETA |
Customer List |
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| Up to 10,000 customers | Up to 50,000 customers | Up to 100,000 customers | Up to 150,000 customers |
Phone Number Rating |
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| $0.10/phone no. Check | $0.08/phone no. Check | $0.07/phone no. Check | $0.06/phone no. Check |
PRODUCT MANAGER | |||||||
Keyword Wizard |
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Keyword Insights |
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Brand Analytics |
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Index 2.0 |
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Priority |
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Listing Manager |
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SellerCentral Listing Uploader |
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API ACCESS | |||||||
Order Look Up | Test Access Only | Test Access Only | Test Access Only |
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Order Review Eligibility | Test Access Only | Test Access Only | Test Access Only |
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API Call Limit |
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| 1/sec and 60/min | 1/sec and 60/min | 1/sec and 60/min | 2/sec and 120/min |
MCF Order Creation | Test Access Only | Test Access Only | Test Access Only |
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Deny List | Test Access Only | Test Access Only | Test Access Only |
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MARKETING | |||||||
Automated Review Request |
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Promotions |
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PPCS |
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| 1 Seller Account Limited Access | 1 Seller Account Full Access | 1 Seller Account Full Access | 1 Seller Account Full Access |
WALLET | |||||||
Pick Reward Link | In App Only | In App Only | In App Only | Full Access | Full Access | Full Access | Full Access |
Pre-Paid Cards | In App Only | In App Only | In App Only | Full Access | Full Access | Full Access | Full Access |
PayPal + Venmo | In App Only | In App Only | In App Only | Full Access | Full Access | Full Access | Full Access |
Topup Fees (CC / ACH) | 3% / 1% | 3% / 1% | 3% / 1% | 3% / 1% | 3% / 1% | 3% / 1% | 3% / 1% |
Wallet Payout Fees | 0,08 | 0,08 | 0,05 | 0,04 | 0,03 | 2.50% | 0,02 |
API Wallet Access |
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PERKS | |||||||
Facebook Group |
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SellerTools Exclusives |
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Seller Tools Review
Of course it is a very good option to evaluate. In fact I would recommend you to install the Chrome extension to see how useful it is.
Honestly, just for the functionality of the Listing Quality Score of the Chrome extension and all the analysis it includes, Seller.Tools is already worth it, but I think it is best that you try it yourself.
Actually, the Extension is just the tip of the iceberg of everything that can be optimized and managed, thanks to this suite. Amazon will become a much friendlier environment for your business (and more profitable) if you use it.
Notre score
- Nombre de fonctionnalités (5)
- Prix (4)
- Courbe d'apprentissage (5)
- Convivial (5)
Alternatives to Seller tools
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À propos de l'auteur
Jordi Ordonnez
Je suis un commerce de commerce électronique indépendant et Amazon .
Des clients que
j'ai travaillé avec des marques comme Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Dondu-Home et bien d'autres.
Chargé de cours et professeur
que j'ai parlé et enseigné lors d'événements tels que Meet Magento, Prestashop Day, Semrush, Cambra de Comerç Barcelone, Clinicseo, Ecombeers, Ecommbrunch, Ecommermertour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos et The Valley. J'ai également organisé des séances de formation en entreprise pour les grandes marques comme Orange et Adidas.
Écrivain
Je contribue régulièrement des articles au Helium 10 , Shopify , Semrush , La Vanguardia , Ecommerce News , Marketing4Commerce et autres.
Partenaire
Helium 10 , Jungle Scout , Avask , Helium 10 Seller Solutions Hub Partner , SaaS4Marketing , H10-WP.com , Fbasuite.com , et un partenaire de confiance de Tracefuse .
Social
LinkedIn , Twitter , Wikipedia , YouTube , Quora , ISNI 0000000513224289 , à propos de Jordi Ordonnez
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