Gorilla ROI is a complete Google Sheets addon for Amazon FBA sellers. The core function is to load data from Seller Central directly into Google Sheets without having to generate, download, clean up and find the data you need.
Table of Contents
The service also comes with multiple ready-to-go spreadsheet templates such as
MerchantSpring: analytics for Amazon Seller/Vendor and other channels
- Profit & Loss spreadsheet
- Listings tracker
- Sales performance stats
- Reviews and prices
- Inventory status
It’s easy to set up and you won’t need any developing skills. You only have to connect Gorilla ROI to your Seller Central and use spreadsheet formulas to pull data. For example:
- =GORILLA_ASINLIST() to get the list of SKU's from your marketplace
- =GORILLA_REVIEWCOUNT() to get the number of reviews of a product
- =GORILLA_SKULIST() to get a list of SKU's from your marketplace
Those commands are fully explained on every spreadsheet and are available for you to be copy pasted.
GorillaROI Features
As I commented, there are 4 different spreadsheets:
Listing tracker
This tracker will let you keep tracking of the BSR or any changes made on your ASINs with or without your permission: titles, bullet points, descriptions, images… basically a listing hijacking alert service. The complete list of information available on the sheet is:
- SKU
- ASIN
- Small image URL
- Main image
- Title
- FNSKU
- Category
- BSRank
- Manufacturer
- Number of Reviews
- Average Rating
- Listing URL
- Latest Review Stars
- Review Date
- Review Title
- Reviewer
- Review Link
- Full Review
Sales Performance Stats
This is my favourite spreadsheet as is, basically, a complete Sales Dashboard for every ASIN on your catalogue. You can view information such as:
- Image
- Product name
- SKU
- Last 7/14/30/60 days orders
- Last 12 months orders
- Last week/month/quarter/year sales
- This week/month/quarter/year sales
- Last 7 days orders vs 30 days trend
- Last 7 days orders vs 30 days difference
- Custom range sales
- Today’s sales
- Same day last week sales
- Same day last month sales
- Same day last year sales
- Etc
Reviews and prices
A pricing and review real time tracker featuring the following info:
- ASIN
- Rating
- Date
- Title
- Reviewer’s Name
- Link to the review
- Last 5 reviews
- Products sales trends for the reviewed products
- SKU’s Item Condition
- SKU’s Item Subcondition
- Fulfillment Channel
- Ships Domestically
- Shipping Time
- Seller Positive Feedback
- Seller Feedback Count
- Listing Price
- Shipping Pric
- Landed Price
- Multiple offers at lowest price
- Etc
Inventory status
Ha! the most difficult information to keep track on if you’re selling on Amazon. Well, not anymore. Thanks to this spreadsheet we can pull real time data on:
- Image
- Product
- SKU
- AMZN Inv Days Left (how many days we have left on Amazon’s inventory before we’re recharged by FBA)
- Average 30 days units sold
- Quantity left to ship
- Total units available
- Instock
- Inbound units
- Transfer units
- Units sold during last 7/14/30 days
- Etc
MerchantSpring: analytics for Amazon Seller/Vendor and other channels
Pricing Tiers
Pricing tiers differ whether you are a single seller user or a multiple seller user. Let’s take a look at them
Single seller Free plan, including:
- No sign up required
- Works for any 3 FBA SKUs
- Slow data updates
- Free for any 3 SKU’s
- All features included
- All marketplaces supported
- Free templates
- Install instructions
Single seller Starter plan – $39/month, including:
- 1 – 3K orders/mo
- Overage of 1c per order
- Unlimited ASINs
- Unlimited Users
- All features included
- All marketplaces supported
- Free templates included
- Email support
Single seller Pro Seller plan – $79/month, including:
- 3K – 10K orders/mo
- Overage of 1c per order
- Unlimited ASINs
- Unlimited Users
- All features included
- All marketplaces supported
- Free templates included
- Priority support
Single seller Unlimited plan – $79/month, including:
- Unlimited Orders/mo
- No overage charges
- Unlimited ASINs
- Unlimited Users
- All features included
- All marketplaces supported
- Free templates included
- Express support
Multiple account Base plan – $199/month, including:
- 3 accounts included + $25 per extra seller included
- Unlimited Orders/mo
- Unlimited ASINs
- Unlimited Users
- All features included
- All marketplaces supported
- Free templates included
- Express support
Multiple account Agency 10 plan – $299/month, including:
- 10 accounts included + $20 per extra seller included
- Unlimited Orders/mo
- Unlimited ASINs
- Unlimited Users
- All features included
- All marketplaces supported
- Free templates included
- Express support
Multiple account Agency 20 plan – $499/month, including:
- 20 accounts included + $10 per extra seller included
- Unlimited Orders/mo
- Unlimited ASINs
- Unlimited Users
- All features included
- All marketplaces supported
- Free templates included
- Express support
Multiple account Agency 50 plan – $699/month, including:
- 50 accounts included + $10 per extra seller included
- Unlimited Orders/mo
- Unlimited ASINs
- Unlimited Users
- All features included
- All marketplaces supported
- Free templates included
- Express support
You can also add two boosters which are one time costs to further upgrade your experience whether you are a single seller or an agency:
- PRO spreadsheet package: $149
- 1YR Total Support Package: $499
There’s no trial available because the addon is free for any 3 of your existing FBA SKUs. You also have a 30 Days No Questions Asked MONEY BACK GUARANTEE Risk free. Cancel at any time for a full refund.
GorillaROI Review
If you are selling on Amazon you will agree with me on this: getting your data from Seller Central is really hard. That’s why we often use an external software to understand Amazon’s data jibba jabba. It’s amazing how hard is for a seller to find useful information such as:
- how many FBA returns I had on last month
- how many transactions I had last week vs last 2 weeks
- and any useful data you can imagine
Gorilla ROI is here to “set us free” from Amazon’s hands giving us the control to access our own data and create any powerful data dashboards to control our listings, orders, pricings and inventory in an easy way without needing to purchase a sales dashboard software (like Managebystats), and inventory software like Finale Inventory and a hijacking alert tool like AMZAlerts.
Best case scenario if I have to pay for every single tool is we are looking at a $200 monthly fee per 1 Seller account. If we are using Gorilla ROI we can grab MORE data that the offered by this 3 software starting from $39 and, for $199 a month we can add up to 3 seller accounts when using the multiple account pricing tier. And I can use my spreadsheets on the computer, Tablet and even Mobile. As well as share with my team members and controlling what information they can and can’t see.
I think there isn’t much to add 🙂
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
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I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
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I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
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