Immerss is a rather special tool that is actually a livechat, but it is much more than just that. We could define it as a customer service and sales assistant solution, multimedia and in real time.
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I'm sure that with these three lines I've already aroused your curiosity, you're probably asking yourself, “how can a software do all those things?”
It is worthwhile to dwell on the motivation of the people who created Inmerss, because it is something that all of us who have an online store have thought about more than once. What if we could serve the visitors of an eCommerce as we would do in a physical retail?
That's exactly what Inmerss aims to do: use streaming video technology to reproduce the experience of interacting with another person just as you would in a store.
It's worth noting that there are two major ways to use Inmerss, depending on what we want to get out of the tool and our strategy. These are:
- Digital clienteling (One to one)
- Livestream Shopping (one to many)
Therefore, you can turn our eCommerce into a great showcase to promote and sell to a large number of people at the same time, or serve a single customer in a personalized way.
Precisely because it has these two aspects that we have just discussed, some of the features are not available or do not apply to these two strategies. Even so, we will highlight the most interesting and differential ones.
Whether individually or in a group, what Inmerss guarantees is to generate a live interaction, without waiting.
This is critical to ensure that sales are not cold and to stimulate impulse buying.
This is the assistance part of the sale. It allows us to accompany the customer, learn about their buying motivations, and offer them alternatives according to their interests. Thanks to this experience, we can increase the average ticket of our online store, while increasing the quality of service.
To make the integration of Inmerss with our store complete, the widget is fully customizable. We can make it have exactly the same look and feel as well as our corporate colors.
Why is this important? Because what we are looking for is that the customer does not feel, at any time, that he has left the brand environment.
You can only improve what you measure. This is a maxim that all of us who do online marketing are very clear about.
That is why this tool incorporates this analytics functionality, which allows us to know at all times what is happening and, of course, to extract reports that give us an overview of other periods.
This feature is available, adapted to the needs of Digital Clienteling and streaming. In the former, in the form of a dynamic chat shared with the client, while in the latter, it is a complement to video streaming that allows participants to interact in an orderly manner.
Inmerss has no public prices or predefined plans. To get an offer of their services, we are referred to contact them. In this way they will study our needs and will be able to give us the exact price.
If you sell in your own ecommerce or through marketplaces, you already know that live shopping and shoppertainment are gaining more and more followers.
For years now, from China, live shopping streams have made millions of dollars in online sales. This trend has led companies like Amazon to launch their own live streaming tools like Amazon.com/live and, also, tools like Immerss have emerged. This kind of tools allow you to manage your live streaming actions and integrate them into your sales channels.
Immerss is a really advanced tool in customer management that helps us to generate more conversions and reduce the number of returns, thus generating revenue directly. It's not only for live shopping, it's also a real time video chat tool to create engaging conversations with your customers and improve your conversion rates.
Number of features
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About the author
I work as an independent eCommerce and Amazon consultant.
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley.
In addition, I have done in-company trainings for brands such as Orange and Adidas.
Finally, I collaborate writing articles for Helium 10, Carbon 6, Shopify, SEMRush, Prestashop´s official blog, Brainsins, La Vanguardia, eCommerce-news.es, Marketing4ecommerce and other blogs and media.