I've been using Jungle Scout for over 8 years now both for my own Amazon projects and for consulting with clients. And I’ve got to say, the Advertising Analytics feature is one of those tools that really makes your PPC life easier.
Table of Contents
If you're serious about understanding what’s working (and what’s draining your wallet) in your Amazon Advertising, this tool is a must. It pulls data from Seller Central and Campaign Manager into one place, giving you a clear, at-a-glance view of your ad profitability whether you want to see it by ASIN, by campaign, or across your whole account.
Pro Tip: Connect it with the AI Assist chat to break down your ACoS and TACoS data, and even ask for tailored strategies to bring those metrics down.
What's it for?
The whole point of Jungle Scout Advertising Analytics is to help you analyze and improve your Amazon PPC strategies. You get all your performance data in one dashboard, visualized in a way that makes it easy to spot trends, bottlenecks or wasted spend. It’s a different way of looking at your ad data and honestly, one that makes more sense than Amazon’s native UI.
Which metrics does it include?
Jungle Scout Advertising Analytics tracks all the must-have KPIs and then some:
- Impressions: How often your ad was shown
- Clicks: How often someone clicked
- Total Ad Spend: What you spent in a given period
- Total Ad Sales: Revenue attributed to ads
- ACoS: Ad spend as a percentage of ad sales
- TACoS: Ad spend as a percentage of total sales (organic included)
- CTR: Click-through rate
- Conversion: How many clicks led to a sale
You can customize the dashboard to show up to 8 metrics at the same time. It’s lightyears ahead of Amazon’s built-in advertising reports.
How can you use it to boost your sales?
I’d break it down into three main strategies:
High-level company insights
Look at your PPC performance from the top down. Advertising Analytics gives you a clean look at how your ad spend compares to organic sales. And the widgets and waterfall charts make it super easy to spot what’s profitable and what’s just burning money.
Pro Tip: Match up the Advertising Analytics data with your P&L numbers to track your profits down to the last penny. Yes, really.
Analyze campaign sales performance
Dive deep into the numbers that matter. You can see performance by product, by ASIN, by campaign you name it. Get a grip on how your ads are affecting your organic ranking and adjust your bids or budget accordingly.
Organize your ad metrics
This tool lets you slice and dice your PPC data any way you want. Sort by campaign, ad group, or product ads. Find out which keywords and search terms are driving real sales. Then, use those insights to tweak your ads and scale what’s working.
Advertising Analytics main features
Overview
This tab gives you the big picture fast. Here’s what you’ll see:
- Widgets: Up to eight custom widgets showing your PPC performance
- Waterfall Chart: Full breakdown of sponsored and organic sales vs. costs and net profit
- Total Sales: See the ratio of organic to paid sales at a glance
- Top Products: View top-performing ASINs by sales, ad spend, margin or profit
Sales activity
This section zooms in on performance at the product level. You’ll get detailed reporting on organic and ad sales, ad spend, other revenue, COGS, fees and actual net profit.
Advertising performance
Here’s where you track your campaign results. Toggle between campaign views, ad group breakdowns and more. Use the performance insights to adjust bids, shift budget, and push your top listings up in the rankings.
TL;DR
If you’re running ads on Amazon and not using Jungle Scout Advertising Analytics, you’re flying blind. It gives you a full breakdown of your PPC’s impact on your business and helps you make smarter decisions, faster. The dashboard’s clean, the data is solid, and the insights are actually useful not just noise.
It’s a must-have tool if you’re serious about tightening up your ad spend and squeezing more profit from your campaigns. Whether you’re selling 10 SKUs or 10,000, this tool scales with you and keeps your strategy sharp.
Review
Jungle Scout Advertising Analytics has become one of my go-to tools for understanding PPC performance. It's simple to use, packed with actionable metrics, and integrates beautifully with the rest of the Jungle Scout suite. Whether I’m optimizing my own store or consulting for clients, it saves me a ton of time digging through spreadsheets or clunky Amazon reports.
The most useful thing for me is the ability to analyze TACoS and ACoS across campaigns while tying them directly into profitability. It’s not just about getting more clicks it’s about understanding if those clicks are actually making you money.
Pros
- Super clean and customizable interface
- Full-funnel data from impressions to net profit
- Breaks down PPC impact by product and campaign
- Great for both solo sellers and big teams
- Easy integration with Jungle Scout's other tools
Cons
- Only available in the Suite plan or higher
- Can feel overwhelming at first due to the number of metrics
- No direct integration with external ad platforms
Our score
- Number of features (5)
- Pricing (4)
- Learning curve (4)
- User friendly (4)
Summary
Jungle Scout Advertising Analytics has become one of my go-to tools for understanding PPC performance. It's simple to use, packed with actionable metrics, and integrates beautifully with the rest of the Jungle Scout suite. Whether I’m optimizing my own store or consulting for clients, it saves me a ton of time digging through spreadsheets or clunky Amazon reports.
The most useful thing for me is the ability to analyze TACoS and ACoS across campaigns while tying them directly into profitability. It’s not just about getting more clicks it’s about understanding if those clicks are actually making you money.
Pros
- Super clean and customizable interface
- Full-funnel data from impressions to net profit
- Breaks down PPC impact by product and campaign
- Great for both solo sellers and big teams
- Easy integration with Jungle Scout's other tools
Cons
- Only available in the Suite plan or higher
- Can feel overwhelming at first due to the number of metrics
- No direct integration with external ad platforms
Alternatives to Jungle Scout Advertising Analytics
Here you can find the top Jungle Scout Advertising Analyticss alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
