Lengow helps online merchants (including Amazon Sellers) import and manage their catalogues and manage their online campaigns. The idea is for small and medium-sized projects to achieve a broader expansion of their objectives, specifically in the virtual world.
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With a simple and functional software, companies can customize their services so that their customers' specific needs are met. On the other hand, Lengow allows directing the advertising strategy so that the product or service is seen in the environments that best suit it, capturing the audience that potentially becomes customers.
Lengows' numbers are impressive, it's used by +32k online merchants worldwide, connects with selling channels and Marketplaces from over +35 countries, has +1,000M products prices monitored 24/7 and has 160 experts from 14 nationalities on their workforce.
Lengow features
Lengow has 5 main features: Product feeds, Marketplaces, Integrations, API and the Analytics / Reporting feature and lots of use cases: Marketplace feed manager, Product Ads Manager, Product content syndication Manager, Web-to-store import tool, Dynamic Search Ads Manager, Live commerce Manager and Repricing software.
Product feeds / Feed Manager and PIM
With this tool you can import the data of the products you sell independently and from various sources: your own ecommerce, Amazon, eBay… The catalog can be easily adapted to the channel through which you decide to market. So you can edit products' information, pricing, category and subcategory per channel and per country.
Marketplaces feed manager
Lengow connects to +200 Marketplaces worldwide: Amazon, eBay, Zalando, CDiscount, Bol.com…, and also quantifies and unifies customer data so that it can be easily interpreted and deployed in the marketing strategy
Integrations
1400 marketing channels and +200 Marketplaces. Some of them:
Channel integration
- Tik Tok
- idealo
- Google Shopping
- Facebook / Instagram / Meta
- Google Marketing Platform
- Criteo
- Bing
Marketplaces integration
- Amazon
- bol.com
- Cdiscount
- Decathlon
- Ebay
- ePrice
- home24
- JOOM
- Zalando
API
If you have your own ecommerce platform or app, you can always use Lengow's API to connect to their services and “spread” your catalogue all over the integrated channels and Marketplaces.
Lengow Analytics
Connect your Analytics solution (GA4, Tag Manager…) to Lengow and gain visibility from all your channels' data.
Other features
- Process automation
- Catalog import
- Marketing databases
- Order control of orders
- Ordering of data for distribution to each department
- Inventory monitoring.
- Synchronization of supply and demand of products.
Plans and pricing
Growth
- Price: From 199€ / month
- No sales commission
- Automated import of product catalog
- Access to more than 1,600 marketing channels
- Dissemination in selected markets
- Order centralization
- Advanced statistical tracking tool
- Online customer service
Enterprise
The Enterprise plan has a customized price according to the client's needs. The following features are added to the Growth plan
- Premium access to the customer support service
- Unlimited access to the tool's APIs
- Access to the library of associated applications
Lengow Reviews
Lengow is a company of French origin that has been in operation since 2009. It has expanded to several European countries where it services 4600 brands of small and medium-sized companies in various industries
Despite their years of experience and the fact that they are essentially a customer service oriented company, they have many negative reviews about their technical support service and internal human resources management philosophy
Nevertheless, Lengow continues to offer a service that empowers brands by giving them the necessary control over all the essential aspects such as: total catalog management, deployment in the most important marketplaces, trend analysis of each marketplace, analytics on product profitability and data centralization
Pros
- More than 1600 integrations available.
- Easy data exchange between trading platforms and the web back office.
- This platform is deployed in 42 countries, mainly in Europe.
Cons
- Poor attention to technical support details
- Some complications with Amazon
- Negative overall reputation
Our score
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Number of features
(5)
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Pricing
(4)
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Learning curve
(4)
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User friendly
(5)
Alternatives to Lengow
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley.
In addition, I have done in-company trainings for brands such as Orange and Adidas.
Writer
Finally, I collaborate writing articles for Helium 10, Carbon 6, Shopify, SEMRush, Prestashop´s official blog, Brainsins, La Vanguardia, eCommerce-news.es, Marketing4ecommerce and other blogs and media.
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