Marmalead is tool that uses machine learning to help Etsy sellers optimize their listings and get found by real shoppers.

With powerful brainstorming tools and in-depth keyword analysis, Marmalead is the SEMRush or Ahrefs Etsy SEO tool


Brainstorm tool

Marmalead's brainstorming tool provides keyword suggestions based on Etsy's real shopper data. You can save them to short lists to use later on your listings.

Analyze tool

Detailed insights on the keywords, including search volume, keyword engagement, days to ship, and market-based pricing. This information will help you determine which keywords to focus on. Toher data available for every keyword is:

  • Real Engagement: Check how many unique visits a keyword is expected to generate from real shoppers over the next 30 days.
  • Long Tail: machine learning technology studies keywords to identify long-tail variations that can improve your chances of being found and sold.
  • Real Search Volume or how many searches a keyword is expected to have from real shoppers over the next 30 days
  • Side-by-Side Comparison, so you can compare search phrase metrics
  • Price Breakpoints to see if your listings will be considered Bargain, Average, or Premium Priced for a given keyword

marmalead keyword analysis

Apply tool

Once you have identified winning keywords, Marmalead helps you apply them to your listings. With letter grades, SEO recommendations, and sales factors, it's as easy as ever to optimize your listings for better SEO scorings.

Seasonality tool

Marmalead's seasonality feature allows you to see how keywords are expected to perform over the next 12 months and provides a 3-month forecast. A great way to determine wether you use them for SEO or for PPC.


Marmalead offers only one subscription-based plan.

Entrepreneur plan – $19 / month


  • Brainstorm tool
  • Analyze tool
  • Apply tool


Marmalead is specifically designed for Etsy sellers and integrates聽 with the Etsy platform.


Marmalead is the only tool I know for Etsy Keyword Research and Listing Optimization so, you could say, it has no rival. But it does. or eRank compete against Marmalead. While is a keyword tool for, almost, every search engine available (including Etsy), eRank has more and better features than Marmalead: trends, keyword tracker, listing changes history, missing listing images… and for less money.


  • User-friendly interface
  • In-depth keyword analysis and insights focusing on seasonality and pricing, which most of the keyword tools won't do
  • Helps create and optimize listings using a keyword list
  • You can compare keywords side-by-side for effective keyword selection


  • Limited to Etsy sellers although it works for every Etsy market
  • Limited features compared to other rivals such as eRank

Our score

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  • Pricing
  • Learning curve
  • User friendly
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About the author

Avatar of Jordi Ordonez
Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Estrella Damm, Intersport, Bella Aurora, Lladr贸, Textura Interiors, Nice Things Palomas, Casta帽er, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comer莽 Barcelona, 鈥嬧婥linicSEO, Ecommbeers, Ecommbrunch,, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia,, Marketing4ecommerce...

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