Nozzle is a customer analytics tool made specifically for Amazon sellers selling recurring products.
Table of Contents
It helps sellers track Amazon customer behavior and predict future purchases, as well as analyze Customer Lifetime Value, run cohort analysis, optimize ad spend through customer acquisition cost analysis, and gain insights into overall performance through a simple dashboard.
All in one Amazon Tools we love
JUNGLE SCOUTNozzle has analyzed 44 million unique customers and $762 million in annual sales, and has won awards for its analytics. Not bad, uh?
So, if your Amazon business is all about recurrency, you definitely need this tool.
📆 Review updated on July 2023: APAC Marketplace Sync added to the tool
Features
Customer Lifetime Value
This feature helps Amazon Sellers track their average profit per customer and identify their breakeven ACoS (Advertising Cost of Sale), allowing them to make more informed decisions about their business and increase profitability.
Basically, you'll be able to see repeating customers and an average lifetime value of what your customers are worth in time.
Cohort Analysis
Helps you understand your customers' behavior and run more effective marketing campaigns that are personalized for their customers. The report shows profit per customer and breakeven ACoS over time, empowering sellers to make data-driven decisions.
Combine this cohort analysis with a powerful Amazon remarketing tool such as Pixelfy or PixelMe and your results will be even better.
CAC (Customer Acquisition Cost)
Nozzle's customer acquisition cost analysis allows sellers to optimize their ad spend and increase customer retention, ultimately boosting their bottom line. The analysis includes a customer acquisition cost calculator to help sellers reduce spending and make more informed decisions about their advertising strategy.
So, basically, what it takes to gain a new client and how much you're spending on PPC to make that guy a client. Combine CAC report with the lifetime value report considering that most Amazon Repeat Buyers will directly re-order from the orders page or even have selected the subscribe and save option on your listing (meaning no PPC costs).
Purchase intervals
Juicy info on the daily interval between first and second purchase by the same client.
Customer Insights
Nozzle's performance summary dashboard provides sellers with a simplified view of all their most important metrics, including sales, profits, and advertising costs. It also includes a customer insights feature that allows sellers to segment their customers and track their behavior.
Powerful data, especially when it comes to PPC segmentation using Sponsored Display campaigns segmentation by audiences: In-market, Lifestyle, Interests and Life events.
Filtering and Alerts
Nozzle offers advanced filtering options and customizable alerts, allowing sellers to easily identify trends and take action on important data.
Integrations
Nozzle integrates with Amazon Seller Central and Amazon Advertising, but not for every Amazon Marketplace. For example: Poland or Belgium are not yet included.
The included Marketplaces are the US and the Amazon Asia-Pacific (APAC) marketplaces: Japan (JP), Australia (AU) and Singapore (SG).
All in one Amazon Tools we love
JUNGLE SCOUTPricing
Nozzle offers a 14-day free trial (credit card IS required), after which there are three pricing plans available: Basic, Professional, and Enterprise.
Essentials plan – $250 / month
Includes:
- Customer acquisition cost
- Customer lifetime value analysis
- Cohort analysis
- Purchase journey analysis
- Customer retention dashboard
- Purchase interval dashboard
- Performance summary
Premium plan – $500 / month
Includes:
- Customer acquisition cost
- Customer lifetime value analysis
- Cohort analysis
- Purchase journey analysis
- Customer retention dashboard
- Purchase interval dashboard
- Performance summary
- Personalized growth plan
- Dedicated growth strategist
- In-depth tool walkthrough
- Dedicated real-time chat
Agency plan – request quote
Includes:
- Customer acquisition cost
- Customer lifetime value analysis
- Cohort analysis
- Purchase journey analysis
- Customer retention dashboard
- Purchase interval dashboard
- Performance summary
- Personalized growth plan
- Dedicated growth strategist
- In-depth tool walkthrough
- Dedicated real-time chat
- Multiple accounts
- Team training
- Quarterly updates
Review
Nozzle has an innovative approach when it comes to Amazon Analytics.
It is not the typical tool that shows you your profits and a breakdown of all the rates and fees that Amazon charges you. Nozzle is focused on Amazon sellers who sell recurring products and helps them grow and optimize their acquisition campaigns for these types of customers. If you sell one-time products, then Nozzle is definitely not for you.
But if you sell the typical “subscribe and save” products, this tool can be a powerful ally to earn more money and also to spend less on PPC by better segmenting.
Its various features, such as Customer Lifetime Value analysis and cohort analysis, can provide valuable insights and help you make better informed decisions that you can apply to your external PPC campaigns and, especially, to Sponsored Display campaigns (better segmentation + better optimization on post-porchase remarketing campaigns).
Pros
- Unique Amazon Analytics tool, not the typical analytics one: focused on user retention and recurring customers
- Features like CLV analysis and cohort analysis can provide valuable insights and are hard to find on another competitors (at least that I know, you only find this reports on sellerboard)
- Affordable Essential plan starting at $250 a month
Cons
- Not working for every Amazon Marketplace. Well, not yet.
- Pricing plans for “the whole picture” are x2 the Essential plan
- Not for you if you're not selling recurring products
- No integrations with other external tools
Our score
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
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I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley.
In addition, I have done in-company trainings for brands such as Orange and Adidas.
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Finally, I collaborate writing articles for Helium 10, Carbon 6, Shopify, SEMRush, Prestashop´s official blog, Brainsins, La Vanguardia, eCommerce-news.es, Marketing4ecommerce and other blogs and media.
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