PixelMe is a simple yet powerful tool to track your Amazon conversions coming from external traffic and ad campaigns and retarget the users.
Table of Contents
Here's a short video demo we recorded with Oana @ Carbon 6.
Features
Amazon retargeting
Using just a link shortener, you can create retargeting campaigns for users visiting your Amazon listings.
It also works for other platforms such as Shopify, Youtube or Kickstarter, so you can impact your users after they have visited your products or your videos and retarget them on Google, Facebook, Instagram or Linkedin, as it works for:
- Facebook Ads
- Instagram Ads
- Google Ads
- Twitter Ads
- Linkedin Ads
- Quora Ads
- Pinterest Ads
- and other platforms
It's really easy, you just have to follow 4 steps and you're done. I created my custom link for a cat bed in 2 minutes:
Branded retargeting links
As discussed, you can create link shorteners for retargeting but, using this feature, you'll be able to use branded links by adding a custom domain you own (let's say amzn.tools).
Amazon Attribution
PixelMe is integrated with Amazon Attribution. That means you can track, directly on PixelMe's dashboard:
- Amazon purchases
- Add to carts
- Page views
Just connect your PixelMe and Amazon Attribution account and the tool will automatically add Amazon Attribution's tags, so you can track the metrics for:
- display ads
- search ads
- social ads
- video and media ads
- and even email marketing
Link in bio
Similar to services like linktree, PixelMe allows users to create a landing page with all your information and links, so you can have your profile links in a page:
- Amazon storefront
- Your own website or ecommerce
- Youtube channel
- Facebook profile
- Instagram profile
- Spotify
- Apple Music
- Deezer
- And more
More features
PixelMe also includes:
- Complete and accurate link analytics including information suck as: keyword tracker, price by unit, COGS or net margin
- It's GDPR compilant
- URL rotator for ASINs with keyword variation or child ASIN variations
- Ads launcher so you can create campaigns from the tool and launch them into Amazon, Facebook, Pinterest…
- SKU / ASIN view so you can check which campaigns are associated to the product
- Folders and subfolders system so you can organize your links
- Link edit and preview for social media
- Team management
- Multiple workspaces
- UTM builder
- UTM manager
- Chrome extension
- API for developers
- Direct Amazon Attribution integration
- Bulk import / export and edit
Pricing
There are 3 pricing plans, every one includes a 7-day free trial with no credit card required.
Growth plan: $69 /month
- 20,000 tracked click / month
- 5,000 branded links
- 5 retargeting pixels
- 5 Custom domains
- 1 Micro landing page
- Amazon Attribution
Scale plan: $69 /month
- 50,000 tracked click / month
- 5,000 branded links
- 10 retargeting pixels
- 10 Custom domains
- 1 Micro landing page
- Amazon Attribution
- Link expiration
- Team members
- Workspaces / Sub-accounts
Enterprise plan: custom pricing
- 100K + tracked click / month
- Unlimited branded links
- 10+ retargeting pixels
- 10+ Custom domains
- 3+ Micro landing page
- Amazon Attribution
- Link expiration
- Team members
- Workspaces / Sub-accounts
PixelMe reviews
Creating retargeting campaigns for my Amazon products has always worked for me, but until today, there was no easy way to create them and integrate them with Amazon Attribution.
PixelMe has fulfilled that blank space I was missing. Just check the link creation tool (you don't even need to register). In less than 2 minutes I had a shortener link created for a listing. It's user interface is so simple and useful I found everything in seconds:
The seamless integration with Amazon Attribution is another win, as you can easily create and optimize campaigns within the tool (you don't need to check Amazon for anything) and also check every metric on your campaigns directly on PixelMe:
- impressions
- clicks
- ROAS
- ACOS
- price by unit
- COGS
- net margin
- etc
Another win is the UTM editor and builder, so you can build your links using Google's Analytics Urchin Tracking Module system, which will give your more eyes on your data. So, in a short link you can add and track:
- campaigns ID
- Source
- Medium
- campaign name
- term
- and content
And, then, segment or filter that info on Google Analytics.
Weel, as you can see, I don't have any “but” for this tool. Pretty simple to use, user oriented, built by sellers (you can notice that after been trying tools for years) and 300% useful for conversions.
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Alternatives to PixelMe
Here you can find the top PixelMes alternatives
About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
Writer
I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
Partner
Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com
Social
LinkedIn, Twitter, Wikipedia, Youtube, Quora, ISNI 0000000513224289, About Jordi Ordonez
