Plai.io is an AI-powered advertising platform that can help Amazon Sellers with off-Amazon campaigns make the process of creating and managing effective ads really simple.
Table of Contents
It is developed by former Google and Facebook employees and it's goal is to take care of the hard work and complexity involved in launching successful ads for Google, TikTok, Instagram, Snapchat, Youtube and more platforms using AI.
Features
AI-generated ad templates
I've just run Plai against my main site and it has created ad templates for every traffic channel in less than 1 minute. Check it out:
With Plai.io's integration with ChatGPT, businesses can easily create ad templates for various platforms such as Facebook, Instagram, Google, and TikTok. These templates can be shared with clients or previewed before launching them.
Automated ad improvements
Plai.io uses AI algorithms that work in tandem with Google and Facebook algorithms to continuously improve ad copy, graphics, and audience targeting, resulting in better ad performance over time.
Intuitive campaign structure
Plai.io takes care of campaign organization, including naming, ad groups, ad sets, bidding and ad formats.
Audience building
Amazon Sellers can create retargeting audiences across Facebook, Instagram and Google. The tool also provides recommendations for targeting options, making it easier for businesses to reach their desired audience. This is similar to what you can do with Pixelfy.me, PixelYourSite or even PixelMe.
A/B testing
The software automatically rotates ad copy, images and videos to find the best combination for optimal ad performance.
AI-powered landing page builder
Plai.io's AI-powered landing page creator generates visual and high-converting landing pages within seconds.
Trending content insights
This one is great if you're looking to advertise on trending hashtags. Plai.io allows Sellers to access trending content in their niche, helping them better understand their market and create engaging ads, social posts, emails and sales calls.
Keyword research tool
And last but not least, an easy-to-use keyword finder tool that offers search volume, average cost per click and related keywords.
Integrations
The tool integrates with:
- Meta Ads: Facebook Ads + Instagram Ads
- TikTok Ads
- YouTube Ads
- Google Search Ads
- Google Play Ads
- Google Display Ads
- LinkedIn Ads
- Snapchat Ads
Pricing
There are 3 pricing plans:
Brands, Creators, & Startups: $97 per month
Includes:
- Facebook + Instagram Ads
- TikTok Ads
- Google Search
- Snap
- YouTube
- Google Display
- Google Play
- Unlimited ad accounts
- Unlimited ad spend
- Unlimited team members
- AI copywriter
- Landing Page creator
- Audience builder
- Insight finder
Whitelabel for Agencies: $97 per month
Includes:
- Whitelabel ad tool
- Facebook + Instagram Ads
- TikTok Ads
- Google Search
- Snap
- YouTube
- Google Display
- Google Play
- Unlimited ad accounts
- Unlimited ad spend
- Unlimited team members
- AI copywriter
- Analytics
- Workspaces
- Client management tool
- Share reports and analytics with clients
Enterprise: Custom pricing (contact for details)
Includes everything on the other plans + tailored services
Review
Plai.io is a modern advertising solution that will help Amazon Sellers with their Amazon Attribution external campaigns. By using AI technology, it has some killer features like easy ad creation, management and optimization process across multiple platforms.
But, there's a huge con, it has no integration with Amazon Seller or Amazon Attribution, yet. So, for the moment, it can help you scale your Amazon-external campaigns to drive traffic to your listings, but you'll have to create the Amazon Attribution links manually.
Also, given the extensive features and integrations, there might be a learning curve for those new to online advertising. But, if you're not new to managing Google, Facebook or Instagram campaigns, it will be really easy for you to set it up.
Our score
- Number of features (4)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
Writer
I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
Partner
Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner
Social
LinkedIn, Twitter, Wikipedia, Youtube, Quora, ISNI 0000000513224289, About Jordi Ordonez
