Profitero is an Ecommerce web platform that serves as a platform to increase and empower sales for thousands of brands from many retailers around the world. If you want to know more about this platform keep reading this article.
Table of Contents
It's used by big brands like L'Oreal, Henkel or Panasonic but it's also tailored for small and mid size companies.
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Like any tool and software, Profitero has its functions, among which we can highlight: Sell more online and save money and time.
Sell more online
Reduce out-of-stocks and strengthen your digital supply chain, from delivery to click-through to selection; improve your search rankings and gain more visibility and traffic for your brand and products.
Also, optimise retail advertising campaigns for greater ROI, protect profitability and maximise promotion and create compelling and convertible product content.
Save money and time
Use automation to streamline your e-commerce operations and make your team more efficient. With just one login, you can simplify information from hundreds of retailers on one platform: Eliminate manual price, content, inventory, and review checks across all retailers.
Adding more, respond quickly to growth opportunities through guidance tips and customise email alerts for specific job functions.
Profitero is a platform ready to scale up any business. You name it. The sky is the limit.
List of features
Some of the features you will find on the platform are:
- Analytics/ROI Tracking
- Campaign Management
- Channel Management
- Conversion Tracking
- Data Security
- eCommerce Management
- Goal Setting / Tracking
- Inventory Management
- Inventory Tracking
- Marketplace Integration
- Multi-Channel Marketing
- Pageview Tracking
- Performance Metrics
- Product Configurator
- Promotions Management
- Reviews Management
- SEO Management
- Shopping Cart
- Site Search Tracking
There is no public pricing and, you know what they say, if prices are not available on their website… the price is HIGH.
Profitero as a tool has many good functions, so it is made up of the following advantages:
- Developed through valuable critical thinking.
- Good for expanding the Ecommerce of businesses, organisations and companies.
- Easy process to change items, thanks to the UX & ease of use function.
- Daily scrapes are always up to date.
- Customer centric approach.
- Scalability is good.
- Positioning placement on Amazon can be tracked.
- Capacity, value and scale of retailer coverage.
Also within its advantages open ecosystem strategy and marketing analytics.
Like everything else, Profitero also has its disadvantages, so we will discuss some of them with you:
- It is quite complicated to extend information to shops and retailers without long lead times and high costs.
- Little increase in local availability.
- The dashboard is very old, so it is not very easy to use.
- Integration is very slow.
Sometimes functions are deleted when they are to be saved in certain categories.
- Number of features
- Learning curve
- User friendly
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About the author
I work as an independent eCommerce and Amazon consultant.
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.