Trellis is an Amazon advertising software that simplifies and optimizes Amazon advertising campaigns. Powered by artificial intelligence (AI), Trellis enables Sellers to create and optimize campaigns within seconds and automate keyword harvesting on Amazon, Walmart and Google Shopping.
Table of Contents
Features
As usual, let's check'em out
AI-powered advertising automation
Trellis combines intelligent keyword harvesting, campaign automation and algorithmic bidding to optimize Amazon ads. It dynamically computes bids, explores new keyword opportunities and consistently achieves Return on Ad Spend (RoAS) and Advertising Cost of Sales (ACoS) goals.
Full-funnel targeting
With Trellis' proprietary Discovery process, users can intercept shoppers as they browse categories and explore competing products. By targeting keywords, audiences, and competitors, Trellis delivers the most relevant and best-converting campaigns based on historical performance data.
Amazon PPC optimization
You don't have to set up or manually control multiple campaigns as you can set up consolidated campaigns across multiple objectives, effectively deploying and reallocating budgets between branded and generic keywords to drive brand awareness and increase market share.
Dynamic promotion & relegation
Trellis' Dynamic Promotion and Relegation System (DPRS) improves catalog productivity by automatically sorting large catalogs based on product performance. This helps generate demand and optimize Amazon PPC results without manual inputs.
Amazon repricing
Last but not least, there's also an AI-based Amazon pricing software. Trellis AI algorithms and Machine Learning processes will update your pricings to maximize Buy Box quota and margins.
Integrations
Trellis integrates with various platforms to manage pricings and PPC campaigns:
- Amazon
- Amazon Ads
- Walmart
- Walmart Ads
- Google Shopping
Pricing
Trellis offers 4 different pricing plans, let's break them down:
Entrepreneur Plan – $299/month USD
For an annual revenue up to $2M.
Features:
- Placement Advertising.
- Product Content.
- Customer Success including Onboarding & Training, Customer Support, and Bi-weekly Check-ins for the first 60 days.
Additional Fees: Sales tier fee.
Add-ons (Optional): Managed Service, Digital Shelf, Purchase Behavior, Workflow Automation.
Growth Plan – $999/month USD
For an annual revenue $2M-$10M.
Features:
- Placement Advertising.
- Product Content.
- Dynamic Pricing.
- Promotion & Deals.
- Customer Success including Onboarding & Training, Customer Support, Bi-weekly Check-ins for the first 60 days, and Quarterly Business Reviews.
Additional Fees: Sales tier fee.
Add-ons (Optional): Managed Service, Digital Shelf, Purchase Behavior, Workflow Automation.
Professional Plan – $1,499/month USD
For an annual revenue $2M-$10M.
Features:
- Placement Advertising.
- Product Content.
- Dynamic Pricing.
- Promotion & Deals.
- Customer Success including Onboarding & Training, Customer Support, Bi-weekly Check-ins for the first 60 days, Quarterly Business Reviews, and Executive Sponsorship.
Additional Fees: Sales tier fee.
Add-ons (Optional): Managed Service, Digital Shelf, Purchase Behavior, Workflow Automation.
Custom Plan – Contact for Pricing
Annual Revenue: $10M+
- Features: Customized according to business needs, including all available features from other plans.
- Additional Fees: Sales tier fee.
- Add-ons (Optional): Managed Service, Digital Shelf, Purchase Behavior, Workflow Automation.
Review
Trellis is a game-changer for Amazon advertising and it's especially beneficial for Amazon & Walmart Sellers looking to use AI for efficiency and Machine Learning for dynamic pricing to scale their advertising campaigns. However, its cost and complexity might be a consideration for small-mid businesses or those new Amazon brands.
Pros:
- AI-Powered Automation
- Full-Funnel Targeting
- Automatic Amazon & Walmart PPC Optimization
- Dynamic Promotion & Relegation System (DPRS), which sorts products in large catalogs based on performance
- Amazon Repricing AI-based
Cons:
- Starts at $299/month adding additional sales tier fees
- Complex for newbies. Trellis is not for everyone
- No trial or free version
- Additional fees for sales tiers
Our score
- Number of features (5)
- Pricing (3)
- Learning curve (4)
- User friendly (4)
Alternatives to Trellis
Here you can find the top Trelliss alternatives
About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
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I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
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I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
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