Carts Guru

Carts Guru is an advanced multichannel marketing automation platform specially tailored for ecommerce.

From managing sms, email and Facebook messenger campaigns to customized one-to-one messages to your customers, Carts Guru will help you manage every communication between your shop and your clients.

Carts Guru features

Multichannel management

With Carts Guru you can manage every push message to your customers. From the dashboard, you will be able to set-up, send or schedule:

  • SMS: special discounts, order information updates, shipment tracking…
  • Email marketing: campaigns, welcome emails, abandoned carts…
  • Facebook messenger


Send or schedule campaigns using:

  • Time triggers
  • Action triggers: on cart abandoned, order confirmed, order canceled, order payment failed, session started, session ended…
  • On cart value: for example, trigger a campaign if a cart equals or is more than $58
  • Re-enroll your contacts: have they opened the campaign? Great. Have’nt they? Re-enroll them after 1 or 2 days or after a week
  • List trigger: campaigns activated once a user enrolls a dynamic list, for example “the best clients for the past 3 months”

carts guru workflow



Set your own actions based on your customer’s journey map and workflows like:

  • Unlinked actions
  • Time delay between two actions
  • Actions to perform
  • Conditions for extra segmentation of your actions
  • Triggers: choose next action based on a user interaction

So, for example, you can:

  • Send an email using a “We miss you template” if
  • User last purchase was 2 months ago
  • User’s average order ticket is relevant (let’s say $60)
  • User hasn’t interactied with the site for at least 3 weeks


Using properties you can set up the next steps for specific actions based on criterias such as:

  • User’s first name
  • User’s second name
  • User’s country

And matching like: contains, starts with or is exactly

So, for example, you can set up the action: send an email using a “Welcome summer promo template” if

  • User country matches one of the countries entering the summer time today
  • User’s average order ticket is relevant (let’s say $80)
  • User has purchased something on the last season


Last, but not least, we have conditions, which are based on (again) conditions the user meets:

  • Some activity: for example, if his last action was opening a certain email
  • Some contact property: if his name or country meets some criteria

Analytics dashboard

ROI tracking

Based on metrics such as:

  • Conversion rate
  • Orders
  • Revenue
  • And more

In-depth analytics

Track your AOV, conversion rates, new and returning customers… by channels:

  • Email
  • SMS
  • Facebook
  • All campaigns or certain campaigns
  • Trigger campaigns
  • All your websites or just certain ones

Campaign performance

Check how much revenue is each campaign generating

carts guru analytics

Audience segmentation

Handle every contact as if it was unique using static and dynamic user lists.

  • Static lists: non criteria user lists
  • Dynamic lists: they grow dynamically if a user meets certain criterias. For example: include this user on a list if his first purchase was 30 days ago

Contact and privacy

Find every information on a certain customer. The user-level contact and order historic data will show you information like:

  • Name and surname
  • Address
  • Phone
  • Email
  • Country
  • Age
  • Opt-in preferences
  • How many items has he added to the cart
  • Last time he visited the site
  • Last email sent to the customer
  • How many orders has the customer complemet
  • Etc


Grow your audience using 5 of the pre-built widgets such as opt-ins or pop-ups.


Template customization

An easy drag and drop editor will let you create unique communications for: email marketing campaigns, Facebook Messenger…

As it’s connected to your ecommerce, Cart Guru will be able to show your products and discount coupons on your communications.

Multi language

The customizable teplates have more than 3 language options, so you can customize every message to every country available.

Coupon codes

Create coupon codes using the following rules:

  • Discount type
  • Discount label
  • Value
  • Sending from (date)
  • Sending deadline (date)
  • Coupon expiration (date)
  • Code


Finally, Cart Guru can be easy integrated with:

  • Prestashop
  • Shopify
  • Magento
  • Woocommerce


Carts Guru pricing depends on the amount of contacts on your ecommerce.

Some of the pricing plans we can find are:

300 contacts

  • Free plan
  • Up to 3.000 emails
  • Email and chat support

2.000 contacts

  • $60 / month
  • Up to 20.000 emails
  • Email and chat support

5.000 contacts

  • $170 / month
  • Up to 50.000 emails
  • Email and chat support

10.000 contacts

  • $300 / month
  • Up to 100.000 emails
  • Email and chat support

20.000 contacts

  • $400 / month
  • Up to 200.000 emails
  • Email and chat support

50.000 contacts

  • $700 / month
  • Up to 500.000 emails
  • Dedicated account manager

100.000 contacts

  • $1.200 / month
  • Up to 1.000.000 emails
  • Dedicated account manager

190.000 contacts

  • $1.900 / month
  • Up to 1.900.000 emails
  • Dedicated account manager

+200.000 contacts

  • Request a quote


Cart Guru has a 14-day free trial. No credit card required. You can cancel anytime

Who uses Carts Guru

Carts Guru is used by a wide variety of companies and online stores, which require the services of an application like this.

In general, it can cover small companies and even large companies, as this software is usually very powerful and functional for any type of business.


Engaging your customers one by one and make them feel personal is easy when you have just a few.
But what happens when you scale your business? Aha. That’s when automation comes in and tools like Carts Guru make sense.

First of all, grab a paper and a pen, because you will need to draw your customers journey and your customer groups.

Then, translate that drawing into automated processes and mix it with your anual campaigns and you’re set to scale.

Wanna know why I love this tool? Because I have everything under the same roof. No need to spend a lot of time and money setting up:

  • An email marketing software
  • An SMS tool
  • A plugin to recover abandoned carts
  • An advanced analytics software
  • Etc

Do you know how much that would be (specially if you use Magento)? Exactly, we are talking hundreds of dollars and separated databases, so we still have work to do matching processes and data between them. 9 out of 10 times, we will forget something. Never more using Carts Guru.

After using some alternatives as Sales Manago, Freshworks, Marketo or Hubspot I will stick to Cart Guru, not just by their pricing tiers, but also for the easy set-up and maintenance which has saved me TONS of hours.

Our score

  • Number of features
  • Pricing
  • Learning curve
  • User friendly

More softwares under “Ecommerce personalization”

  • blueknow
  • brainsins
  • doofinder
  • findify
  • nosto
  • outgrow
  • photoslurp
  • retail rocket

Leave a Reply

Go to Carts Guru