Kissmetrics

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If you are a specialist in digital marketing and your dream is to increase your customer subscription quickly and effectively, you will be interested in KissmetricsThe Web Analytics Tool, a web analytics tool that helps you understand your customer’s behavior and will take your business to the next level.

Kissmetrics is one of the main analysis platforms to track user activity and know what visitors are doing on your site.

But how does it work? Every time a user enters your website, Kissmetrics takes care of intersecting them and elaborates a user profile of every person who clicks on your page, this way it is possible to know all their activity such as searches, valuable features, what they prefer and how much money they spend.

It was launched in 2008 by Neil Patel, and has since been used by large agencies, retailers and SaaS, currently serving over 10,000 corporations worldwide.

Features of Kissmetrics

The most outstanding characteristics of Kissmetrics are the following:

Know your income and buyers

One of the great benefits of Kissmetrics is that it allows you to get to know your buyers individually, so you can understand what they really want.

This tool shows you the increase or decrease in customers, divides new customers from recurring customers and key segments. In addition, it allows you to know your total income by marketing channel and percentages that have bought or stopped buying in a period of 3 months.

E-commerce

Kissmetrics provides all the information you need to improve your sales funnel, as well as increase your number of customers and turn them into repeat users. With just one look you will know the total sales and revenue, searches, new customers and average revenue per person.

Cohort analysis

Not only does it allow you to know the movement of users, it also makes it possible to understand the behavior of various segments through changes over time. This is possible because it locates retention points, reduces information and makes visualizations easier.

Advanced BI reporting

These reports allow you to know what any user is doing within the page, as well as the most viewed products after 5 minutes after subscription or registration

Other features

  • Self-service analysis
  • Variety of add ons and a custom dashboard
  • Allows you to measure statistics and do online marketing
  • Analyze everything about your website as a whole

Plans and prices

Three payment plans are offered for e-commerce and SaaS, without a trial version.

Silver

  • Price: $299 per month
  • 1000 users tracked
  • 1 domain
  • Report of activities
  • Funnel report
  • User-specific search
  • Email Support
  • Data logging for 12 months

Gold

  • Price: $499 per month
  • 10000 users tracked
  • 1 domain
  • Report of activities
  • Route, income and cohort report
  • User-specific search
  • Email and chat support
  • Data logging for 24 months

Platinum

  • Number of tracked users and custom domains
  • Report of activities
  • Route, income and cohort report
  • SQL Report
  • Email, chat and advisor support
  • Unlimited data retention

Kissmetrics review

Kissmetrics allows you to accelerate the growth of your website, using a large amount of data that is not available through Google Analytics. You can track all the data in real time and as a result develop the most appropriate strategies.

Its strength lies in the amount of data it tracks for each person or user, which is truly amazing. You can see which potential customers are visiting your site’s pages, the conversion process, conversion funnel, behavior, most viewed or trending products, A/B test studies, percentage of searches that end in purchases, most popular offers and more.

Needless to say, it has pleased millions of companies, and the amount of profit it brings makes the price really worthwhile.

Pros

  • Good value for money
  • Ease of use and simple interface
  • Decisions based on actual customer behavior
  • Easy to integrate with other platforms

Cons

  • Only available in English
  • High prices, so not an option for all users
  • No trial or free version offered

Our score

  • Number of features
  • Pricing
  • Learning curve
  • User friendly
4
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