Metrilo

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Metrilo is an ecommerce growth tool for businesses on Shopify, Magento and WooCommerce. It provides email marketing backed with ecommerce analytics and customer insights. All data is geared towards optimizing ecommerce marketing, driving customer engagement and retention. Metrilo helps you achieve sustainable growth – not through reckless spending on acquisition, but through repeat sales and building long-lasting customer relationships.

Metrilo is used by ecommerce businesses, direct-to-consumer brands, online retailers, food delivery businesses, restaurants, online classes businesses and agencies.

Metrilo Features

  • Real-time ecommerce metrics dashboard: Check all your ecommerce metrics at a glance
  • Ready-to-use sales and marketing reports: Revenue breakdowns, marketing channels, influencer tracking, sales funnels, product performance
  • Historical data: From day one of your online shop made available for marketing
  • Powerful ecommerce CRM: Individual customer profiles with all activity on site, rich segmenting options
  • Customer retention analysis: Repeat purchase drivers, cohorts, customer lifetime metrics
  • Full email marketing: Manual campaigns, email automation, metrics, drag-and-drop editor, ready email templates
  • Feedback gathering: And score dashboard

metrilo dashboard

Pricing & Free Trial

14-day unlimited free trial available, no credit card required.

All plans come with awesome email and chat support, unlimited team members, free integration plugin and zero installation fees

Metrilo Essential Plan $119/ month

This plan features ecommerce analytics to help you monitor your business performance. It includes all sales and marketing reports:

Ecommerce Analytics

  • Real-time Dashboard
  • Marketing Performance reporting
  • Revenue breakdowns
  • Product performance reports
  • Conversion funnels

Metrilo Pro Plan $199/ month

On top of the Essential plan, the Pro adds a CRM with customer information and insights plus an array of filtering options for customer segmentation. Exports available. The Retention Analysis is also included in this plan.

The plan includes everything in the previous plan plus:

Ecommerce CRM

  • Customer Database
  • Individual customer profiles
  • Filtering & segmentation

Retention analysis

  • Customer lifetime metrics
  • Cohort comparisons

Metrilo Premium Plan from $299/ month

This is the full range of tools Metrilo offers: ecommerce analytics, CRM, retention analysis, feedback gathering and email marketing. No limits on the emails sent or size of email list.

The plan includes everything in the previous plan plus:

Email marketing

  • Manual emails
  • Email Automation
  • Customer feedback
  • Drag & Drop email editor
  • Ready templates
  • Sales recovery

Metrilo Review

Metrilo is praised by its users for its ease of use and the fact that all reports are pre-built so they can start using the data right away. Its sales attribution is real-time, meaning you always see accurate numbers no matter cancellations or refunds. The Retention report is a valuable feature for any company looking to build a loyal customer base. The email with all its functionalities – upsell, cart abandonment, newsletter, coupons – steps on all this data for a truly targeted and relevant customer experience.

One of Metrilo’s most distinguished customers is cosmetics brand Native, acquired by Procter & Gamble only 2 years after launch. The founder Moiz Ali says he wouldn’t have been able to build his company without Metrilo.

Pros

All your data, customer insights and email marketing can be under one roof with Metrilo. You can optimize your marketing and product range, offers, retention efforts and customer loyalty all thanks to Metrilo’s data. The best thing is Metrilo is focused on driving repeat sales and helping you grow with your existing customers, without extra marketing budget.

Cons

There are free integration plugins for Shopify, Magento and WooCommerce. If you’re on a different ecommerce platform, you should contact the support to see how to do a custom integration. Also, Metrilo’s email functionality is available only on the biggest plan, but if you get it, you’re covered for most of your marketing as a growing brand.

Our score

  • Number of features
  • Pricing
  • Learning curve
  • User friendly
5
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