When we think about web analytics Google Analytics tends to come to mind, but while it provides data on visits and users… What if we want to know more about our customers, orders and sales?
That’s where Nirvine KPI comes in.
⭐⭐⭐⭐⭐ Recommended tool
Nirvine KPI generates an automated dashboard to help you speed up your decision-making process using your own metrics.Try Nirvine KPI for free
What is Nirvine KPI?
Nirvine KPI is an analytics tool for online stores, very well suited for companies looking for easy and simple sales reports, avoiding the need to invest in technical experts or educational training.
We started seeing them around January 2019 while they were being accelerated by Lanzadera (a startup accelerator from Valencia owned by Juan Roig) so they’re a young company but they’re going strong.
This type of software helps you identify your business’ seasonality at a glance and have better awareness of your best customers or even products, so it perfectly complements Google Analytics (which is actually integrated into their tool)
They focus exclusively on e-commerce analytics, replacing the need for spreadsheets, manual reports, etc.
Nirvine KPI mainly offers analytics for:
- Sales: Targets, growth and period-over-period comparisons.
- Customers: Repeat purchase rate, ranking, segmentation by age.
- Products: Sales, stock, best and worst-performing products.
- Optional integration of multiple stores and physical stores.
- Payment methods, shipping, manufacturers.
- Integrations with Google Ads, Facebook Ads y Mailchimp.
- Mobile app (Android & iOS).
⭐⭐⭐⭐⭐ Recommended tool
When compared to similar analytics tools, their pricing is pretty low. They have a monthly subscription available at 35€/month for online stores, which enables analytics for up to 20.000 orders.
Marketing agencies interested in offering their white-label product should contact them directly to get a quote.
They also offer a free trial requiring no credit card, which proves they are confident about their product.
Who uses Nirvine KPI
Nirvine KPI is a software that can be used by any person who owns or works for an online store, as its UI is very intuitive and doesn’t require going through any previous training or tutorials.
It is especially convenient once the store starts having recurring orders, and it is used by multiple startups like Sepiia and UO, who have rapidly increased their sales.
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