Omnisend

Contents

  • 1 Omnisend Integrations & Features
  • 2 Pricing & Trial Period
  • 3 Omnisend Reviews

Omnisend is an innovative marketing tool that helps businesses to generate marketing leads.

It works with e-commerce platforms and online businesses. It helps to generate leads through various Internet applications.

These Internet applications include email and social media. Until recently, lead generation tools generally depended on email to generate leads. The other purpose of the tool is to convert leads into customers.

The difference between this and other marketing tools is the fact that while other marketing tools tend to concentrate their lead generation on email Omnisend takes a more holistic approach to both lead generation and leads conversion. They use social media applications as well as email to reach out to leads and customers.

As the business world continues to change and diversify, it’s important to constantly innovate. We may have to reinvent ourselves and our businesses several times in a lifetime to keep up with new trends. A willingness to adjust with the changing times and to learn new ways is a sure sign that you’re on the way to success. This tool is leading the way in the field of automated marketing. It’s winning clients day by day, with its approach to automated lead generation and conversion.

Omnisend – Email Marketing for Ecommerce

Omnisend Integrations & Features

Many eCommerce merchants have switched to this company from other marketing companies.

It has such an all-embracing approach. There are many people who keep email accounts but rarely check their email. Yet they receive Push notifications on their PC or chat with their friends on WhatsApp.

So the integrations and features of this tool will ensure that no-one slips through the net. This tool increases the possibility of reaching potential customers beyond the reach of email. This company goes about its mission of lead generation and lead conversion in two ways. They are as follows:

Integrations

This company has a strong relationship with eCommerce companies like:

  • Shopify
  • Shopify Plus
  • Big Commerce
  • Woo Commerce

It has even had had special apps created for use by the merchants who use these platforms. Their Shopify App can be downloaded by Shopify Merchants. Likewise with WooCommerce and Big Commerce. The App contains the applications most readily needed and used by Shopify, Big Commerce or Woo Commerce merchants. The merchant makes a regular payment, usually monthly, which is very economical, considering the service being utilised.

A popular tool with the eCommerce merchants is the ‘abandoned cart’ tool. If someone starts to make an order and gets disturbed or changes their mind, it is possible to chase them and say ‘hey, you left something in your cart. Please return and complete your purchase.’ A reminder can make all the difference.

Success with Omnisend: Email Automation

Features

The distinguishing feature of this marketing tool is the number of channels it covers. It covers:

  • Email marketing
  • Mobile marketing
  • Push notifications
  • WhatsApp
  • Viber
  • Messenger

Other marketing tools cover email and some cover mobile marketing too. No rival seems to even stand close to the level of channels covered by Omnisend.

The first thing to do in lead generation is to capture the contact info of visitors to your website. According to Omnisend reviews, this is their forte. From a strategic landing page focussing totally on the customer and his or her needs to sign-up form that’s fun to fill up, this company are experts in this area.

They can even capture the contact information of leads through a gaming ‘Wheel of Fortune’, which offers visitors a prize for filling the form. The prize comes in the form of a discount or free shipping on your first purchase. Automated messaging is another feature of this service, which sends messages to leads and customers on autopilot. You can design targeted email and SMS campaigns, creating beautiful content as you do so.

This tool can analyse your customer segments and send an email that’s relevant to each one.

Pricing & Trial Period

The pricing is on different levels, depending on the customer’s requiremnt. There’s a generous free trial too, to help a new customer to get started. Equally important, to help the customer decide if this platform is really suitable for them. The pricing depends on the number of subscribers the customer has. The pricing is scaled, so as the business grows, the pricing can increase according to the number of emails and traffic.

Obviously, when a business is starting up, the number of subscribers is less. The charges will increase only as the business grows and increases. Which sounds completely fair. There are four pricing models. They are Free, Standard, Pro and Enterprise. Standard and Pro can both be started with free trials, lasting around 14 days, with no credit card required. Let’s examine each model.

Free plan

This will only cover:

  • email campaigns: 15,000 emails per month, maximum 2,000 emails per day

It’s ideal for small businesses and startups who are beginning to get to grips with email marketing. Naturally, as the small business learns about the benefits of automation and marketing through other channels, they will develop an interest in setting up a paid account.

Standard plan: $16.00 (USD) per month

  • Like a free account, the customer gets 15,000 free emails per month, maximum 2,000 emails per day
  • The customer also gets automated workflows (emails sent on automatic pilot)
  • Automated SMS
  • Interacted email elements
  • Interactive sign-up forms
  • Advanced segmentation to ensure correct email messages are sent to particular customers.

Pro plan: $199 (USD) per month

  • It contains everything that’s available in Standard
  • In addition, the customer gets to market on social media platforms like Facebook, Google, Facebook Messenger, Viber, WhatsApp and Push Notifications.
  • There is also priority support
  • Emails are unlimited.

Enterprise plan: From $2000 (USD) per month

  • The customer gets everything available in Pro
  • A dedicated manager
  • Single sign-on
  • Advanced workflow customization

Omnisend Reviews

This company, being so innovative and comprehensive, is already a leader in its field over some other marketing tools which have been out there for longer. It has to be said that the USP of this marketing tool is its ability to use social media for marketing. Having used this service for a while, these are my thoughts

Pros

My experience with this service has been extremely positive. The email marketing side of the tool is superb, allowing me, the customer, to craft attractive emails to reach the minds and hearts of my customers. If you read the feedback of other customers who have moved to this platform from others, you’ll notice that they are also very pleased and speak positively in their reviews. That’s a good sign.

Overall, there seems to be a consensus that this is one of the most comprehensive and best marketing tools for eCommerce companies.

Cons

As already mentioned, the USP of this marketing tool is its social media for marketing feature. But up to the standard level pricing model, this feature, is not available. On the free and standard level, an automated email marketing service can be set up with a generous allowance of 15,000 emails per month, which is not bad at all. At Standard level, I can add additional features to my package to make a customised plan.

This is chargeable according to the features of which I, the customer avail. They introduce Standard and Pro with 14 days of free trial without seeing the customer’s credit card, which I appreciate. But while they have a free account level, it doesn’t exactly scream ‘free forever’. That’s perfectly fine. There has to be something in it for the company that’s giving a ‘freemium’ service.

Free trials are great as they give a customer a chance to ‘try before you buy’. But I can’t get the social media marketing tool until I’m ready to pay up. No ‘try before you buy’ for that.

Our score

  • Number of features
  • Pricing
  • Learning curve
  • User friendly
5.0

More softwares under “Email marketing”

  • Sendinblue
  • Webpower

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