Salesforce presents itself as the world’s #1 CRM, a platform that allows you to manage and contact all your customer information in one place.
The truth is that if we detail all the features of this software in the cloud we will realize that it is a powerful tool and that although it costs much more than other similar ones, it also does much more than them.
What is Salesforce?
Salesforce is cloud-based software that falls under the category of CRM (Customer Relationship Management) and in a single interface brings together everything you need to manage customer relationships.
In other words, Salesforce is a powerful tool for managing all the information you have about each of your customers, which is especially useful when your customer database is very large.
To use it you don’t need technical knowledge because it’s a very simple program, something surprising if you compare it with everything it includes. All you need is an Internet connection and a web browser.
On 2016, Salesforce acquired Demandware, an ecommerce software, nowadays known as Salesforce Ecommerce Cloud.
Services offered by Salesforce
This application allows you to monitor in real time what is happening in your company. With it you will get sales forecasts and the detection of needs opportunities.
With this service you can know what the customer does or how he behaves, give immediate answers and thus improve the productivity of the company.
Organize your marketing campaigns and manage them from the platform.
This service is focused on the creation of dynamic and participative communities in which mutual help between clients prevails.
Create your own applications for mobile devices that allow you to be closer to your customers. Don’t worry, you don’t need to know how to program.
With this tool you will have statistics and metrics to know how your business is doing.
This innovative solution analyzes the data produced by your products to generate automated decisions to solve a particular problem.
To start using this platform, you must take into account that you will need a license. You have 4 different plans that you can decide from according to your needs and budgets.
Available for computers up to 10 users at a cost of 25€ (monthly per user). Ideal for a small business.
With this plan you will be able to use the complete program without limit of users, for only 75€ per month for each user.
It costs 150€ per user per month and you will be able to completely customize the program to adapt it to your company.
It’s Salesforce in all its splendor. With this plan you will have access to all the functions in an unlimited way but its price is quite high, about 300€ per month for each user.
Who uses Salesforce
Salesforce’s services are aimed at small and medium-sized companies, with certain occupational and financial limits, although it is also being incorporated into large corporations.
This platform currently has more than 150,000 companies looking to focus on employee productivity, foster customer loyalty and improve collaboration in work teams.
More and more businesses, small and large, are joining together to enjoy the benefits of Salesforce services.
This platform has proven to be innovative, which places it in the number 1 position worldwide and separates it by a long line from its competitors.
Most business owners using Salesforce are satisfied with the platform’s services, as it has allowed them to communicate clearly and accurately with their customers and for employees to react and resolve customer issues in real time.
While the overall perception of Salesforce is very positive, a few users are not very happy, especially because compared to other CRM platforms, it is the most expensive in today’s market.
Other inconvenience for users is that the platform does not provide a service level contract unless the customer requires it and negotiates it.
- Number of features
- Learning curve
- User friendly