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SEMrush is positioned as the number 1 tool in marketing and SEO, which defines itself as an online visibility management platform.

Specifically, it is an all-in-one platform with more than 20 tools covering keyword analysis, traffic analysis, blacklink management, website audits, competitor research and much more.

Its numbers are amazing, according to its official site, it has more than 5 million users, 18 billion keywords, 730 million domains, 23 billion blacklinks, 45 reports and statistical tools and 140 databases.


SEMrush is a very popular tool, so it must have special features that position it so high in the competition. We present you some of them divided into their main tools:


SEMrush is an excellent SEO tool, with which you can do all this and more:

  • SEO Audit
  • Position Tracking
  • Ideas for more organic traffic
  • Solution to the “Not provided” problem
  • Audit and analysis of backlinks

Payment traffic

It covers everything you need to create effective PPC campaigns:

  • Analysis of the competition
  • Keyword research in ads
  • Keyword management
  • Google Shoping Campaign Analysis
  • Local cost comparison

Market research

It offers the necessary tools for:

  • Find new growth opportunities
  • Explore web traffic, interaction and behavior of visitors to a website
  • Obtain sales leads and evaluation data
  • Understanding new markets
  • Discovering more effective marketing strategies

Content and PR

With SEMrush you can create content that converts, that is, that generates results. This includes analyzing trends, creating content calendars and templates to generate them, locating websites with more authority in the sector, auditing your content already published, evaluating the impact of content and more.

Social Media

With this platform you can even manage your brand’s social networks and get details on their performance. You will be able to know what type of content is best for your followers, schedule your posts in 5 social networks, edit images before uploading them, promote publication and even shorten links.

With all this set of tools you will be able to achieve a better positioning for your website knowing the aspects to improve and which have already achieved the objectives you set.

Semrush herramienta eCommerce


SEMrush does not have a free plan, but offers 3 different plans for private users and agencies.

Pro Plan

  • Price: 95$/month
  • Users: 1 (plus 1 additional for $70/month)
  • Projects: 3
  • Keywords to be tracked: 500
  • Pages to track per month: 100,000
  • Social profiles to be monitored: 50
  • Social profiles to be published: 10
  • Scheduled PDF reports: 5
  • Limited access to Content Marketing tools
  • Limited number of SEO templates to be generated
  • Limited number of pages to be audited

Guru Plan

  • Price: 195$/month
  • Users: 1 (plus 2 additional for $140/month/user)
  • Projects: 15
  • Keywords to be tracked: 1,500
  • Pages to track per month: 300,000
  • Social profiles to be monitored: 100
  • Social profiles to be published: 30
  • Scheduled PDF reports: 20
  • Unlimited access to Content Marketing tools
  • 800 SEO templates to be generated
  • 1000 pages to be audited
  • Marketing Calendars: 1
  • Plagiarism check: 5

Business Plan

  • Price: 395$/month
  • Users: 1 (plus 9 additional for $140/month/user)
  • Projects: 125
  • Keywords to be tracked: 5,000
  • Pages to track per month: 1,000,000
  • Social profiles to monitor: 300
  • Social profiles to be published: 50
  • Scheduled PDF reports: 50
  • Unlimited access to Content Marketing tools
  • 1000 SEO templates to be generated
  • 1000 pages to be audited
  • Unlimited marketing calendars
  • Plagiarism check: 10
  • Google Data Studio Integration

Although plans can be cancelled in monthly payments, it is also possible to make an annual payment with up to 16% discount.

SEMrush review

It is more than clear that SEO is a question of strategy and planning, of consideration of data and statistics, of understanding the trend and the functioning of the market where the brand to be promoted moves.

And that can only be achieved with the appropriate and most functional tools, those that understand the reality of SEO and can execute plans to improve it. Today you have seen that SEMrush can achieve this… And more.

SEMrush has a vast database of keywords, so you can find the one you want in just one click. Added to that is the integration with the marketing tools you prefer to improve your strategy.

Advantages of SEMrush

  • Improves strategic vision with specific data
  • Greater accuracy of data analysis
  • Competitive comparisons
  • Advertising display
  • Search and ranking of keywords
  • Integration of social networks to account for searches
  • Monitoring of your website’s SEO
  • Available in Spanish

Disadvantages of SEMrush

  • Very high prices for beginners or for those who have only one website
  • No free plan
  • For some it is a tool that provides a lot of information that in some cases may be unnecessary
  • Integration with few social networks

5 million users confirm that SEMrush can improve the SEO of any website. The general acceptance and the positive opinion of expert web developers position it as one of the best alternatives.

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