What is Shopify?
Shopify is an e-commerce platform where small retailers and private users can create their own online store for the purpose of selling their products on the Internet.
This platform gives users the freedom to create online stores to their liking without having to have programming knowledge, in a comfortable and easy way.
Shopify has become one of the most famous and used electronic trading platforms worldwide. To give you an idea of its success, some 150,000 shops are made in it.
Shopify has become one of the most famous and used ecommerce platforms worldwide. To give you an idea of its success:
- about 800,000 stores run over Shopify
- in 175 different countries
- in 2018, these stores billed 41.1 billion dollars
- during Black Friday and Cyber Monday, 25,5M users purchased using a Shopify store generating $2.9B in revenue
Shopify is one of the few SaaS companies dedicated to e-commerce that is publicly traded and has a workforce of more than 4,000 employees.
When you decide to enter the world of Shopify, you will be able to try it for 14 days totally free so that you can discover if it suits you and adapts to your needs as a merchant.
Shopify gives you free access to a dozen template designs and themes so you can start customizing your page from them.
If you have not registered your own domain for your site, Shopify will also assign you one for free, but if you already have one you can configure it to the platform so that customers can find your shop.
Once you have your online store created, you can, among many other things:
- Generate discount codes
- Manage the accesses of your visitors to the store
- Track your customers and their orders
- Create reports on customer behavior based on location, money invested, etc.
In addition, Shopify offers its users the opportunity to extend the functionalities of online stores, through 1100 different applications free or paid.
Currently the platform has a special service for mobile devices, from where you can customize your page, sell and manage orders.
Shopify has a great advantage, a recovery service for abandoned carts, thanks to which sales can be made effective, through an email reminder.
Shopify’s technical support service is active 24 hours a day, 365 days a year and has a flawless operation so you can clarify your doubts, either with the help of an agent or in one of its resources created for users to solve their problems.
Before, I told you that Shopify offers you a 14-day free trial period. At the end of this period, if you want to continue, you must sign up for one of Shopify’s paid plans:
Costs only $14 per month and you will be discounted 2% commission for transactions made.
Has a cost of 29 dollars per month, with a promotion of 312 dollars if you hire him for a whole year.
As its name indicates, is recommended for merchants familiar with the platform and already specialized in e-commerce. Its cost is $79 per month, and its commission is only 1% for each transaction made.
Has a cost of $ 179 per month, and is intended for large online stores. One of its main advantages is the absence of commissions and limits, in addition to the large number of features it includes.
One thing to keep in mind: Shopify will charge a fee, which varies depending on the plan you purchase, for the use of credit cards in your payment system.
Who uses Shopify
Like most e-commerce platforms, Shopify is used by entrepreneurs, merchants and companies who want to sell their products over the Internet and manage the entire purchasing process automatically.
It is also widely used by physical stores that want to make their orders nationally or internationally, gaining recognition in other parts of the world.
So what do users of Shopify think of everything a little bit, but most opinions are positive. And why would you want to know what other people say? Partly to assess whether you give the platform a chance or not.
For many users, the reason for creating their stores here and not on another ecommerce platform, is the possibility of selling unlimited products, but also for the simplicity, convenience and speed in working with it.
But Shopify is not only advantageous from the seller’s point of view, but also from the buyer’s point of view, for whom the purchase process is made as easy as possible. This is extremely important because a cumbersome or lengthy process drives more than one customer away.
But since not everything can be perfect, there is a minority of users who do not have a positive perception about Shopify. Why? very expensive prices, commissions and plans. Although this is relative, for someone who has few sales can be expensive, while for a large store the price can be derisory.
- Number of features
- Learning curve
- User friendly