PPC Entourage

PPC Entоurаgе іѕ an Amazon Seller and Amazon Vendor PPC software to launch and optimize ad campaigns. It eliminates the need for complex spreadsheets and offers a user-friendly interface to streamline PPC management. It's also a great software for Amazon agencies, as it allows to scale clients with bulk optimization.

Founded by Mike Zagare it was acquired by Carbon6 and it's now part of their stack of tools which includes Seller Investigators, Chargeguard, AMZAlert and others.

Caractéristiques

The main features are:

• Support for all Amazon ad types: Sponsored Products, Brands and Display
• Custom reports
• Multi-channel campaign templates for quick deployment
• Easy-to-use UI

PPC Entourage is divided in 3 big sections: the command center, the bulk engine and the reports. Let's check'em out

Command Center

Here's where you can check your:

• Overall campaigns metrics
• Campaign metrics by products
• Campaign metrics by portfolios
• Campaign metrics by tags
• Campaign metrics by budgets
• And campaign metrics by rules

You can find the following metrics:

From the Command Center you can easy manage your Amazon PPC campaigns or create new ones and also filter your data. The filters are TOP, with lots of options available:

Bulk Engine

Contains 4 sections for:

• Bulk Optimization
• Bulk Expansion
• Target Search
• Generated Reports

Bulk optimization

PPC Entourage has an advanced autopilot mode to optimize your campaigns in bulk

You can also:

• Dayparting (Schedule Campaigns by time of day)
• Automated Daily Bid Adjustments (Most Popular)
• Automated Negative Optimizations (Most Popular)
• Bulk Campaign Optimizations
• Negative Phrase Match Word Finder

Bulk expansion

This tool will help you grow your campaigns expanding your keywords and match (exact, phrase, simple) types

Target Search

Will help you find the best keywords to optimize your listings on Amazon in 2 ways:

• Target search: research any target on your campaigns for profit, match type, ad spend…
• Find duplicate targets: duplicate targets, their performance, their peak and where are not performing great

Reporting & custom reports

Pre-built and custom reports (especially for agencies) containing lots of information:

Intégrations

PPC Entourage is integrated with:

• Amazon Ad console + data via Advertising API
• Organic sales via Selling Partner API

And works for every Amazon Marketplace, both for Seller and Vendor:

Discount

New users enjoy a 7-day free trial

Prix

There are 2 pricing tiers:

• 2.9% of ad spend for accounts with zero monthly ad spend
• Pricing for accounts with monthly ad spend of $100,000 or more is also available

Revoir

I first tried and reviewed PPC Entourage 5 years ago (back in 2018), but the tool has changed so much that I had to rewrite this review from scratch. Reflecting on what I saw five years ago, it’s cristal clear that PPC Entourage has refined its offering, making it even more indispensable for Amazon agencies, Vendors and Sellers.

First of all, as you just read, it works for 1P and 3P now, which is great both for agencies and for hybrid Seller/Vendor brands. You don't need 2 different sofwares, 2 dashboards… everything is under the same roof.

Second: you can add as many accounts as you wish. I just added my main seller account (6 European countries)

Third: works for EVERY Amazon Marketplace

Fourth: got an international agency? Your client is from Turkey, shall we say? No prob! you can display your reports Turkish Lira and up to 16 different currencies!!!

Need more? Its features like the bulk tools and autopilot mode, which I previously loved, have evolved, enhancing their efficiency. The software's ability to give users full control over campaigns, reduce ACOS and save significant time stands out (it used to stand out, but now they're better!). Whether you're a senior seller or just starting out, PPC Entourage is a worthy investment for your Amazon advertising needs. Also, if you're an agency, you can scale your international clients' campaigns using this tool and create your own custom reports (branded).

Not much to add, to be honest, just test it out and you'll love it!

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