How to create video ads for Amazon products

Boost your visibility and conversions with engaging product videos on Amazon

Amazon’s marketplace is one of the most competitive digital environments out there. Standing out in a sea of similar listings is no easy task—especially if you're selling in a saturated category. That’s where video ads come in. They don’t just grab attention—they convert. And if you’re serious about scaling your Amazon business in 2025, you can’t afford to ignore them.

I’m Jordi Ob and in this guide, I’ll walk you through everything you need to know to create high-converting video ads for your Amazon products—from technical specs to storytelling strategies and optimization tips.

What are Amazon video ads and why should you use them?

Amazon video ads are sponsored content formats that allow sellers and vendors to display product videos directly within Amazon's search results or product detail pages. These videos auto-play (muted) when shoppers scroll by, making them one of the most eye-catching formats in Amazon Advertising.

Why they work:

• Higher click-through rates than static ads 
• Better visual storytelling of product benefits 
• Increased trust and retention among shoppers 
• Fully optimized for mobile shoppers, which is where a huge chunk of conversions come from 

If you’re selling a product that’s visually differentiated—like kitchenware, electronics, home decor, or fashion—video can be a game-changer.

Technical requirements: What Amazon needs from your video

Before you start creating your video ad, you’ll need to make sure it meets Amazon’s technical specifications. Here’s a quick checklist:

Requirement	Specification
Format	MP4 or MOV
Resolution	1920 x 1080 (minimum)
Aspect Ratio	16:9 (horizontal)
Length	15–30 seconds (recommended)
Max File Size	500 MB
Frame Rate	23.976, 24, 25, 29.97, or 30 fps
Audio	Stereo, 44.1 kHz or higher
Captions	Optional, but highly recommended
Language	Must match the marketplace language

Amazon also doesn’t allow logos of competitors, URLs, or customer reviews in the video content. It’s all about product clarity and user experience.

Step-by-step: How to create a video ad that sells

Here’s how to move from idea to published video inside your Seller Central or Amazon Ads account:

1. Define the objective

Do you want to:

• Raise brand awareness? 
• Showcase a new product feature? 
• Push seasonal sales? 

Start with a clear goal so that the script, visuals, and CTA align with that target.

2. Write a script that converts

A winning video tells a story—even in 15 seconds. Focus on:

• The pain point your product solves 
• The solution (your product) 
• A visual demonstration 
• A clear call to action (e.g., “Shop now on Amazon”) 

Avoid long intros or generic claims. Go straight to value.

3. Record or animate the video

You can go in two directions:

• Live-action product demo (recorded with a smartphone or camera) 
• Animated explainer video (great for digital products or services) 

For many sellers, recording a simple demo using a smartphone and natural lighting is enough. What matters most is clarity, not Hollywood-level production.

4. Edit and add branding

Editing tools like CapCut, Canva Pro, or Adobe Premiere Rush are perfect for Amazon sellers. Make sure to:

• Add your logo and brand colors 
• Insert on-screen text summarizing key benefits 
• Include background music (royalty-free only!) 
• Use a clean, clear thumbnail 

5. Upload and launch on Amazon

Go to Campaign Manager > Create Campaign > Sponsored Brands and choose the Video format. Amazon will guide you through uploading the file and linking it to your product.

Make sure you:

• Choose the right keywords and match types 
• Set a competitive bid (start high to gather data fast) 
• Target the right ASINs or competitors if using product targeting 

Best practices: How to make your video ads perform better

Even if your video looks great, that doesn’t mean it will convert. Here are some conversion-boosting best practices from real campaigns:

Focus on the first 3 seconds

Most users scroll fast. Capture their attention immediately with bold visuals, fast pacing, and the product in action.

Use simple, benefit-driven language

No technical jargon. Explain the “why” and the “how”. Use short phrases like:

• “No more messy cables” 
• “Heats up in 30 seconds” 
• “Fits any kitchen” 

A/B Test variations

Create multiple versions of your video: different intros, CTAs, or colors. Test and optimize based on performance in Campaign Manager.

Think mobile-first

Most views will come from mobile devices. Make sure text is large enough to read on a smartphone.

Recommended tools to help you create Amazon video ads

You don’t need to be a filmmaker to create pro-quality Amazon videos. Here are some tools I recommend:

Tool	Use Case
AmzDesignKit	Templates for video thumbnails & overlays
Pictory	AI video creation from text
Canva Pro	Animations, text overlays, resizing
InVideo	Drag-and-drop video editor
Storyblocks	Stock footage and royalty-free music
Animoto	Quick branded videos for beginners

Real examples: Brands winning with Amazon video ads

Let me share a few case studies from clients I’ve worked with:

• Audio brand: A 20-second video comparing sound quality led to a 42% lift in CTR and 18% lift in conversions. 
• Kitchen tools seller: Using hands-on product demos in video ads helped them reduce ACoS by 31%. 
• Cosmetics startup: Short, branded videos boosted their brand recall, leading to 3x more repeat customers. 

FAQs about Amazon video ads

How much does it cost to run a video ad on Amazon?
You pay per click, like any Sponsored ad. Typical CPCs range from $0.30 to $1.50, depending on the category.

Can I reuse the same video for different products?
Technically yes, but I recommend customizing each video to match the product benefits.

How long does it take for Amazon to approve a video ad?
Usually within 24–48 hours, unless it violates any ad policies.

Is it worth investing in video ads?

Absolutely. If you're not using video ads in 2025, you're missing out on one of the most effective tools to increase visibility and drive sales on Amazon. Videos let your product speak for itself. They grab attention, convey value instantly, and—if done well—convert browsers into buyers.

The best part? You don't need a massive budget to get started. With the right tools and a bit of creativity, any seller can craft powerful video ads that perform.

Want more tips like these?
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