Competitive Intelligence is Jungle Scout's latest tool designed specifically for Amazon brand owners and sellers.
Table of Contents
This feature provides in-depth competitive data and market insights, helping you to gain a competitive edge in the Amazon marketplace.
It’s an all in one solution to understand your competition, benchmark your brand and refine your strategy for market dominance. It's included in the new Brand Owner Plan, which was the former Professional Plan.
What is it for?
Competitive Intelligence is built to help you analyze where you stand in the market and how you can improve. It allows you to identify whether you’re gaining or losing market share and understand the reasons behind these shifts.
The tool also helps uncover the strategies of top Amazon sellers, giving you the data needed to adjust your pricing, advertising, and product strategies to stay ahead of the competition.
What's the data contained on the insights?
Good question. It's mostly what you can get with Jungle Scout Cobalt, but cheaper. With Competitive Intelligence, you can access:
Competitive Benchmarking
Compare your brand’s performance against key players in your niche by metrics such as revenue, units sold, average price, star rating, and total reviews.
Market Analysis
Gain insights into your competitors’ market share and identify where they are winning or losing ground.
Product Innovation
Assess how your products stack up against others in your segment, refine your pricing strategies, and enhance your Amazon ad campaigns.
Keyword Research
Discover the high-converting keywords driving your competitors’ sales and use them to boost your own product listings and PPC campaigns.
Category Insights
Understand broader trends within specific Amazon categories and subcategories to identify growth opportunities.
Share of Voice
Monitor your product’s visibility related to specific keywords to enhance market presence.
Seasonal Shifts
Differentiate between seasonal sales trends and product-specific issues for better inventory planning.
Pricing Trends
Adjust your prices dynamically based on competitor strategies to maintain or grow your market share.
Which pricing plans include it?
The Competitive Intelligence tool is available exclusively within the Brand Owner plan on Jungle Scout. This plan is for serious Amazon sellers and brand owners who need advanced tools to stay competitive in the marketplace and starts at $399/month.
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
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Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
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