Connecting hundreds of buyers often begins with the use of a search engine. A product is purchased after it has been placed on the search engine. There is a direct relationship between the trade of an item and the keywords entered by a customer who has been interested in it. Those searches will be defined in the success of an Amazon entrepreneur and it is easy to identify why.
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While it is true that some people decide to buy after seeing an ad, the truth is that many already have in mind what type of item they want before they enter the platform. It is then when the use of keywords becomes more relevant and if you are a merchant with an online store on Amazon you will surely be interested in finding the most appropriate ones. You can try to do it on your own but some tools can help you do it.
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If you are looking for Amazon Keyword Tools, check our reviews. We analyzed in detail:
- Asin Seed
- MerchantWords (recommended)
- Keyword Inspector
- Unicorn Smasher
This particular tool is great for getting updated keywords. It is perfect for those sellers who are looking for accurate results. SellerApp will provide you with the benchmark, relevant, and high-converting keywords that Amazon SEO covers. You will be able to access information about its metrics on:
- Search Volume
- Order Estimation
Sign up for a free trial and determine if a tool based on specific performance data is what you need. You will have different plans (professional and custom) to choose from and if you sign up for an annual service you will get a 25% discount.
Here's another tool that will help you fit in with Amazon's search algorithm: “Google” Do you know it? Some consider it insurmountable how it can be deep and simple at the same time. If we talk about its keyword planner we can also say that it is a sophisticated system. When typing a keyword Google responds with:
- Approximate average searches (of each month).
- Competition level
- High and low rank
With the keywords that Google suggests you can do many things like expand your search, get forecasts, and access historical metrics. You can use Google's tips to expand your creativity. Remember that this tool will match keywords to Amazon's A9 algorithm, so its usefulness is within the platform, not outside of it. One plus point is that it's free.
Let's say you want to use a tool for optimizing your store using keywords but that it is focused and native to Amazon. If that's the case, just register Amazon Keyword Tool. It has quite a few similarities to what Google offers you, in the sense that you just have to type in a word to get results like the following:
- Search volume
- Cost per click or CPC
- Competition evaluation
- Keyword results
It is an excellent tool, but it is necessary to point out how it differs from Google: it is not free. To see the full results you will have to part with some of your money and apply for monthly or yearly plans. However, we suggest you not focus only on the cost but analyze the data you will get if you use Amazon Keyword Tool.
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It is a reliable tool with a quite affordable price if we consider all the functions it covers. Its database is impressive and is always being updated. We are talking about more than 7 billion words with data from more than 170 countries. You will have access to their metrics (both advanced and SERP) for deeper research.
As we said, you have to pay, but you'll be able to try it for free for the first seven days and, if you go for annual billing, you won't have to pay for two months. One thing you'll be happy to know is that the price of the plans is roughly the same as Amazon Keyword Tool, so here's a tempting deal.
Other tools that will help you
Keyword Inspector is capable of doing reverse ASIN searches and has more than 600 million references. It is a tool that will allow you to separate irrelevant information to find the most profitable keywords for your business. A feature that adds to its effectiveness is that it is based on databases and useful information to conclude what sells best in each country. Other tools with the same approach are:
These tools together will help you meet your needs as an Amazon seller and allow you to outperform the competition. Although with some you will have to pay, remember that you will always have Google and Helium 10 which, although their free features are limited, are reasonably effective. On the other hand, if you go for one where you will have to pay a fee, you won't lose! These types of investments can make you more money than you can imagine.
About the author
I work as an independent eCommerce and Amazon consultant.
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.