Sellics is an AI-powered high-performance advertising tool for Amazon –one of the most comprehensive and versatile advertising tools for Amazon available in the market. It provides competitive insights and everything your products need to be advertising-ready, from listing optimization to keyword research and profit analytics.
Sellics offers an Amazon Seller edition and an Amazon Vendor edition –something quite difficult to find among Amazon tools.
Sellics features for Amazon Sellers include two sets of services: free and paid tools.
Let’s see the free ones first.
1. Sellics Benchmarker: Free Benchmark Audit
Sellics Benchmark tool offers you a free benchmark audit that compares your category figures vs those of your competitors and provides you with tips and insights for optimization. It is available for more than 20,000 categories on 9 marketplaces: 170,000 products.
Sellics Benchmark allows you to compare:
- Sponsored ad formats’ performance (Products, Brands and Display)
- Your overall score vs that of the competition
- ACoS in your category
- CPC compared to your competitors’
- CTR so that you get more clicks
- CvR so that your products become the most purchased in their category
2. Sonar: Free Amazon Keyword Research Tool
Sonar is a free Amazon keyword research tool that helps Amazon sellers, vendors, and agencies find all relevant keywords for their businesses.
You will be able to look up over 180+ million user-generated keywords in multiple languages and track your competitors’ ASINs through its reverse ASIN search.
3. Free PPC Grader
Also called “Grade your Amazon PPC”, this is a very useful tool if you want to get to know your advertising performance better.
You will get an overall score that will help you see if you’re spending your ad money wisely, correct any possible spend waste, and track down new business opportunities. Additionally, you will be able to:
- Increase conversion
- Maximize ROAS
- Reduce ACoS
- Reallocate ad waste money into new sales opportunities
4. Sellics Advertising
Sellics Advertising will enable you to keep your Amazon advertising as simple as possible, so that you can focus on your business growth.
It is a flexible, tailor-made tool that will provide you with exactly the type of campaign you need using automated actions that will simplify your day-to-day work by tenfold. It also offers multi timezone support with an advertising specialist.
5. Sellics Autopilot
Autopilot is an AI-powered algorithm for Amazon advertising optimization that takes into account a combination of factors, such as sales forecasting, revenue, keyword clustering, seasonality and more. You will get all the data you need to be aware of in easy-to-read reports that you will understand in no time.
With this tool, you will be able to automate:
- Your bidding
- Your keyword harvesting
- Your ACoS optimization
With Autopilot, you can also choose to be guided or supported by a Sellics advertising specialist.
6. Sellics Profit Management
Amazon fees, advertising fees, refunds… Calculating and controlling them all can be difficult, time-consuming and frankly a pain.
Sellics Profit comes to make it all easier for you. With this tool you will be able to see your Amazon real profit in a simple, easy-to-use dashboard and export your data.
It incorporates all key fees and inputs, including Amazon fees, FBA fees, refunds, promotional costs… Its Seller edition also offers full integration between your paid and organic activity, going well beyond simply ACoS –so that you can always see the big picture and act accordingly.
Vendors can benefit from Sellics Profit if they also sell through Amazon’s Seller Central.
7. Sellics Mobile App
Sellics mobile app on iOS & Android. With it, you will be able to check out your sales and overall profit in real time anywhere you are. It offers:
- Live updates throughout the day
- Advertising profitability
- Multi-marketplace views
- Net profit calculation
- Full integration with Seller Central
- Proprietary performance tables
8. Sellics SEO
This is Sellics’ Amazon SEO optimization tool. It focuses on analyzing your product listings and rankings as well as your competitors’ to give you full insights for listing optimization. It includes:
- Listings analysis
- Competitor insights
- 1-click keyword optimization
- Intuitive listing optimization with an easy-to-navigate workflow
- Ranking tracker
9. Sellics Reviews Management
As you know, gaining reviews is a key success factor on Amazon. They can make or break your listings and reputation, they have a great influence on your Amazon SEO –and you need to monitor and manage them closely.
Now you can manage all your client reviews and feedback from one place, improving your customer satisfaction rate and answering their requests timely and accurately.
What you’ll get:
- Live alerts when new reviews take place.
- Reviews filtered by brand, product category, tag, marketplace and star count –so that you can prioritize your daily efforts
- Customized automated responses.
- Insights on customer needs and interests over time.
10. Bonus: Insights Center
This is a great bonus to everything Sellics has to offer. Sellics Insight Center is Sellics free learning platform. It includes a wide variety of learning resources that will help you perform on Amazon even better. Check it out:
- AMZ Academy: free learning courses for Amazon Sellers and Vendors.
- Sellics blog
- Sellics Amazon PPC Strategy Whitepaper
- Sellics case studies
- The Flywheel podcast
Sellics offers 3 paid plans with a 14-day free trial in 2 of them. You can choose to be billed monthly or annually; the latter will get you 2 months free. Sometimes there is a promotional offer, so keep checking their prices.
1. Advertising Pro Plus Plan
It costs $198 (monthly) and will get you everything you need to start making the most of your Amazon advertising investment. It is for advertisers up to $20K/month in ad spend. It includes:
- Free trial
- Flexible bidding rules
- Keyword harvesting
- Ad scheduling automation
- Powerful performance dashboards
- Campaign setup and guides
- Access to all supported marketplaces
- Unlimited users
- Expert chat support
- SEO essentials
- Reviews management
- Profit management
- Sellics mobile app
2. Advertising Expert Plus Plan
It costs $449 (monthly), it is for advertisers up to $20K/month in ad spend and will get you all the features included in the Advertising Pro Plus Plan, plus:
- Free trial
- Full AI account automation
- Keyword clustering
- Seasonality analysis
- Sales attribution forecasting
- Account manager
- Personalized onboarding
- Monthly performance review calls
3. Custom Solutions
It starts at $599 (monthly), it is for advertisers starting at $20K/month in ad spend and will get you all the features included in the Advertising Expert Plus Plan, plus:
- PPC campaigns at scale
- Access premium maintenance and insights
- Personalized review and setup
- Expert-led automation strategies
- Strategic growth blueprints
- Customized pricing and packaging
- Support offerings are tailored according to client’s size and ad spend
I’ve been using Sellics for years, especially their tools for Amazon Vendors. Although it is true that, a while ago, the Vendor part was quite expensive, they have managed to lower their prices and now it is much more accessible.
Anyway, we are here to talk about Sellics features focused on managing advertising campaigns on Amazon.
Sellics has repositioned itself and has “focused the shot” on the advertising part, which makes a lot of sense given that most of the tools that Sellics had were already geared towards SEO and PPC issues.
With the focus on PPC, Sellics has become one of the most powerful tools, especially since any seller can analyze their niche in 9 different Amazon marketplaces using the Benchmark Tool. It is a tool with anonymized data from all Sellics customers and track advertising spend for 270,000 products. So we can use it to know if our CPC, ACoS or conversion% is in the average of the competitors or not.
For that alone, the tool is already worth it, but its characteristics do not end there.
We can automate bids with rules that we can easily define. We can define rules to automate what happens with our keywords, find new keywords automatically, add negative keywords automatically …
And, obviously, put the campaigns on autopilot, with the “AI AUTOPILOT” function.
The PPC tool is available for Sponsored Products, Sponsored Brands, and Sponsored Display.
- Learning curve
- Number of features
- User friendly