Top best Amazon FBA courses

Looking for an Amazon FBA training?

Wish I've had this post on my hands back in the day when I was looking for an Amazon FBA course. Why? Well, because there are a lot of trainings selling sand castles in the sky.

Please take my advice. If someone is selling a $999 Amazon course promising you will drive a Lamborghini, never trust him. If someone had the secret formula to Coca-Cola:

  1. He wouldn't share it
  2. He wouldn't sell it for $999

Anyway, lucky for you, here's my unbiased opinion on what I think are the best Amazon Seller trainings you can find today online.

Why do I need an Amazon Seller training?

The word is spreading about the great potential of E-commerce and the potential of Amazon in particular.

E-commerce skills can ensure good earning potential, both now and in the future. There are many people interested in acquiring E-commerce skills and knowledge. Many people are keen to start an E-commerce business. That’s why E-courses are appearing on this subject.

They claim to teach you how to master E-commerce skills in a short time but, beware this courses are just the base to start something. You need to practice try and error before becoming an expert on such matters.

You may be wondering if these top Amazon courses are worth your time and trouble. Let’s take a look at four of the latest E-commerce online courses available and see what they’re offering.

Honest FBA

Alex and Tom aka The Honest Entrepreneurs are two guys I met on Twitter and, later on, I personaly met in Barcelona, as they both live in my city.

What I like about this two is that they don't usually share Amazon Seller's app screenshots, but Shopkeeper's profit dashboard screenshots and they build in public. They have one brand and some own designed products they're selling on Amazon USA and they're publicly building a second brand. Their goal is to exit the first brand and then build in public the second one while they teach other guys how to do it.

They also have added Ben Leonard, Michal Specian and Sumner Hobart to the team, which means their contents will be even better.

If you are looking for an honest course, honest guys and experienced Amazon Sellers, Alex and Tom are the ones!



Get a 20% off using code JORDI

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+150/170 step by step videos (depending on the course), covering:

Getting started with Amazon FBA

Amazon PPC & external traffic

Know your numbers

Amazon SEO & product launches

Product research & development

Post launch & scaling your FBA brand

Creating a brand

BONUS MODULE - "How to scale with systems & processes" by 8 figure seller Michal Specian

The "Case Study" Module

BONUS MODULE - "How to grow an FBA business with an exit in mind" by Ben Leonard

Sourcing & shipping

BONUS MODULE - "External Traffic" from 7 figure FBA seller Sumner Hobart

Creating 10/10 Amazon listings

BONUS MODULE - "Advanced PPC" with Lucas Kwiatkowski from Nomadz PPC


  • Cost: Starts at $997

  • Modules: 14 + 150 step by step videos

  • One on one training: yes

  • Money back guarantee: 14 days


You can choose between 3 different courses: Essentials, Scale and Scale+ which cover similar contents but include a different mentoring approach, like 1to1 sessions or expert Sellers' videos.


Most in depth and up to date Amazon course on the market


$797.60 using code "JORDI"

  • 150+ step by step videos

  • Library of SOPs

  • 8+ calculators & templates

  • Lifetime course access

  • 14 day no questions asked refund policy

More info


A-Z course, plus the support of Alex, Tom & the Honest FBA community.

Book a discovery call

  • Limited access

  • 170+ step by step videos

  • Lifetime course access

  • Bonus modules from 7 and 8 figure experts

  • Bi-weekly live group Q&A calls

  • 5x Product review videos (they give you feedback on your ideas)

  • 2x 45 min 1on1 calls with Tom/Alex

  • 1x listing review video (they review your listing before you launch)

  • Private Discord community (ask anything, anytime)

  • 8+ calculators & templates

  • Library of SOPs

  • 14 day no questions asked refund policy

More info


3 month, 1on1 intensive program.

Book a discovery call

  • Limited access (2 people every 3 months)

  • 170+ step by step videos

  • Lifetime course access

  • Bonus modules from 7 and 8 figure experts

  • Bi-weekly live group Q&A calls

  • 5x Product review videos (they give you feedback on your ideas)

  • 2x 45 min 1on1 calls with Tom/Alex

  • 1x listing review video (they review your listing before you launch)

  • Private Discord community (ask anything, anytime)

  • 8+ calculators & templates

  • Library of SOPs

  • Weekly 1on1 calls with Tom/Alex

  • Direct message access (24/7)

  • 14 day no questions asked refund policy

More info

$700 PROFIT a DAY - See Inside Our 7 Figure FBA Biz

AtoZ Formula

Brendan Elias is a seasoned Amazon Seller hosting online training events, mostly based on product sourcing and supplier selection tips.

He's the host behind the AtoZ Formula and the well known webinar “Product Sourcing Made Easy”, a product sourcing workshop

Product Sourcing Made Easy Workshop contents

A to Z Factory Elimination Method(™)
Pick the right factory virtually every time.

A to Z Piggybacking Method(™)
Get factories to give you the prices they would give to WalMart at startup MOQs.

A to Z Trading Company Uncovering System(™)
Never be tricked into working with trading companies and go direct to the factory.

A to Z Product Domination Template(™)
Get factories drool over doing business with you.

A to Z Purchase Order Agreement(™)
The 13 things that must go into your agreement so you can trade safely and confidently.

A to Z Bundling Guide(™)
Add value to your order and achieve higher product prices than your competitors.

atoz formula

EsellersRi – AmazonLit

EsellersRI – AmazonLit is composed of 17 independent but interrelated modules and created by two Amazon entrepreneurs.

AmazonLit starts with the business strategy and conception basics and covers every aspect from selecting a niche, product, supplier to create the Amazon account, upload your perfect listing, create a product launch and scale your business. And, of course, everything in between: platform management, logistics, finances, fees, deal with stocks issues, how to leverage your IPI score, when to sell in different countries, create PPC campaigns…

A really good course on price and value and really honest people. They're not selling you financial freedom, Lambos or yatchs.

amazonlit crew


Course contents

Overview: road map to success  

Catalog Blog

The Birth of Your Business

ASIN Creation With A License to Bundle

Software You Need

Merchant Fulfilled AKA FBM

Discovering Profitable Suppliers

Your Inventory Story

Building Relationships

Inventory Dashboard

Product Research Like A Pro

Fees, Fees, Fees

Invoicing From Distributors

Optimizing Your Workspace


Manage FBA Shipments


  • Cost: $2,997

  • Modules: 16

  • One on one training: no, there's a weekly mentoring

  • Money back guarantee: 10 days

Freedom Ticket, by Helium 10

I've been following Manny Coats for some years now and, to me, this is one of the best Amazon selling experts around. He's the guy behind Helium 10, Project X, the Freedom Ticket Podcast and other Amazon related stuff.

On Freedom Ticket, Manny and Kevin King (involved on ecommerce projects since 1.995)  will show you from 0 to 100 everything you need to success on Amazon.


As you can see, this is one of the most complete Amazon courses around.
Honestly, if I had to pick one course, this will be the one.

Amazon an why it's important to sell there

How to ship from a supplier

Amazon competitors (not just the sellers, but Amazon as well)

How to send your inventory to FBA

Ways to sell on Amazon

Brand registry and gating

How to move money between different countries

Ranking factors on Amazon

What to expect from selling on Amazon

How to optimize your listings


Keys to making sales


How to launch a product

How to pick a successful product

How to set up a promotion

How to find suppliers

How to scale your business

How to place orders to suppliers: the dos and don'ts

Etc up to 66 modules


  • Cost: $997 or free for Helium 10 Platinum, Diamond, or Elite members

  • Modules: 66

  • One on one training: yes

  • Money back guarantee: 30 days


freedom ticket

Freedom Builder Bootcamp, by Jungle Scout

jungle scout greg mercer seller bootcamp

If you're into Amazon, you must know Jungle Scout, one of the best and well-known all-in-one tool for Amazon Sellers around.

Their “Freedom Builder Bootcamp” is an 10 module online course lead by award-winning 8-figure Amazon seller Greg Mercer, founder and CEO at Jungle Scout. Yes, man, this is JS's Founder teaching you how to sell on Amazon, nonetheless!


Accross 10 modules, you will learn from 0 to hero:

Getting Started

Product Launch

Product Research

PPC Advertising


Amazon Brand Registry


Scaling Your Business

Listing Creation

Advanced Seller Strategies

And you will also get some juicy bonus:

  • Freedom Builder Bootcamp Course ($1,499 Value)
  • Monthly LIVE Video Coaching Sessions ($2,999 Value)
  • 1 Year of Jungle Scout Professional ($999 Value)
  • VIP Customer Support ($299 Value)
  • BONUS #1: Amazon Seller Action Plan ($59 Value)
  • BONUS #2: Priority Onboarding ($199 Value)
  • BONUS #3: 2020 Product Trends eBook ($99 Value)
  • BONUS #4: Exclusive Freedom Builder Community Access ($99 Value)
  • BONUS #5: Amazon Listing Feedback ($699 Value)
  • Valued At Over $6,860


  • Cost: $999 + 1 Year of Jungle Scout Professional

  • Modules: 10

  • One on one training: no, but there's a monthly Q&A live video

  • Money back guarantee: 7 days

FBA Profit Mastery

FBS Profit Mastery is an Amazon training course you can buy online and is one of the cheapest ones ($8,97) but don't underestimate it for it's pricing.

This is one of the best Amazon courses if you're looking for a basic training. Once you make the payment you get access to 13 videos.


Overview about Amazon FBA and how you can transform FBA in a profitable business

FBA fees and an example

What is Fulfillment By Amazon

Tools you can use for your daily FBA work

How does FBA work

Best practices to optimize your listings

Setting up a seller account from scratch

Preparing your items before you ship them to an Amazon FBA warehouse

Types of FBA accounts you can use

FBA shipping tips

Types of products you can or can't sold on Amazon

Conclusion on the course

Amazon categories that require an approval


fba profits mastery

The course is quite intensive. It walks the buyer through the whole process.

First, you learn about the meaning of FBA. Then you learn about how it works, You learn how to set up an Amazon seller account. It teaches about the different kinds of FBA accounts. You learn to identify which one suits you best. You learn what products you may sell on Amazon and which products you may not sell on Amazon. It teaches you about the different categories of Amazon sellers. It covers the various fees that FBA sellers have to deal with from time to time.

It shares information about the different tools which can be so helpful to FBA sellers. Tools that help in carrying out the business. It trains would-be Amazon sellers in the best practices for listing. It also shares shipping tips with those who would be FBA sellers.

Apart from the fact that this course gives a great deal of information, the best thing about this is the price. The videos are downloadable and you can refer to whenever questions arise.


  • Cost: $8.97

  • Modules: 10

  • One on one training: no

  • Money back guarantee: 30 days

FBA Leads UK

This is an online service rather than an online course but includes some serious training.

For a monthly fee of  GBP £79.99 (GBP £199.00 per quarter) the FBA Leads UK team searches for deals on a daily basis. It sends the list five days a week to their customers, of which there is a capped number.

As a bonus with the regular fee, monthly or quarterly, it gives a free copy of their FBA Multitool App. The cost of this app is £19.99 per month. You can download the app as a Chrome Extension and can buy it apart from the service. It has some useful features for Amazon sellers.  It features some analytics, an advanced calculator and a sales estimator.

fba leads uk

FBA Leads UK is a company that provides services to Amazon sellers. Services such as sourcing products. The FBA Multitool App is another type of service for Amazon sellers. FBA Leads UK does not teach Amazon sellers anything. Rather they have created a niche for their company. They provide services to Amazon sellers that are time-efficient and helpful. FBA Leads UK doesn’t for one moment promise a ‘get-rich-quick’ solution to Amazon sellers. B

By providing an essential service for a reasonable fee, it gives useful support to the seller.


  • Cost: $79.99

  • Money back guarantee: 30 days

FBA with Dante

Dante Godfrey is well known on the Amazon seller community. Dante is an entrepreneur who has been selling goods on Amazon for about a year.  This guy was able to generate +$300k last year on selling on Amazon.

Sadly, the course was discontinued.


Mr. Godfrey is a middleman. He brings buyers and products together in the Amazon marketplace.  During 5 weeks divided on 6 modules he shows you with very detail:

What do you need to get started on Amazon

How to find a reliable US supplier (not an Asian one)

The type of seller you want to be (different selling options on Amazon)

How to win Amazon's Buy Box

How to find a profitable product for FBA

How to dominate your niche against competitors

The course is limited 100 students so that he will have time to look after each one.

fba with dante

Honestly, this guy knows his stuff, but there are a few things I would like to point out regarding his course conditions.

No doubt, Mr. Godfrey’s course is excellent. But for that amount of money, I’d expect ample personal attention. With 100 students enrolled at a time, it’s doubtful if he'll be able to give much personal attention to each one. Bear in mind, he’s also a seller on Amazon.

I’d rather engage the services of a reputable E-commerce consultant. It seems safer than taking my chances with a guy who doesn’t give refunds, just saying.

But that’s my personal opinion. Dante knows his business well and gives his students value for money, no doubt about it. It’s too bad that he doesn’t offer the ‘satisfaction guaranteed or money refunded’ line. It would be kind of reassuring, in my humble opinion.


  • Cost: $1000

  • Modules: 6

  • One on one training: yes

  • Money back guarantee: -

Are These Amazon Online Courses Worth Your Time and Money?

We've examined these courses and tools. Seeing what they charge and how much value they offer, one thing is clear. You get what you pay for in value. But no course can guarantee your smooth pathway in Amazon FBA success.

Some of us feel that a USD $10 ebook from Amazon Kindle gives as much information as the most expensive E-courses. No doubt,  E-courses, and E-books can give you a map. Yet, it’s the hard work and dedication you apply that will reap rewards in end.

Whether you choose an E-course or a book about selling on Amazon to guide you hardly matters. Your own level of dedication and hard work will determine your success in E-commerce.

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About the author

Avatar of Jordi Ordonez
Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ​​ClinicSEO, Ecommbeers, Ecommbrunch,, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia,, Marketing4ecommerce...

Helium 10, Jungle Scout, Avask, Sellzone, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing,

LinkedIn, Twitter, Wikipedia, Youtube, Quora, ISNI 0000000513224289, About Jordi Ordonez

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