Helium 10

Helium 10 is an all in one Amazon toolbox featuring a set of 22 tools specially focused on keyword research, product research and competition tracking.

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What is Helium 10?

Helium 10 has been developed by Amazon Sellers, that’s why it is the best suite of tools used both for agencies and Amazon FBA experts. The project is leaded by Manny Coats, serial entrepreneur, and online marketing coach since the late 1990s. He also hosts host AM/PM Podcast and co-founded Freedom Ticket, an exclusive mastermind group for high-level Amazon sellers.

Besides that, they keep adding new features every year without an extra cost!

Works for:

• Amazon Marketplace Sellers using their own logistics (FBM: Fulfillment By Merchant)
• Amazon Marketplace Sellers using Amazon’s logistics (FBA: Fulfillment By Amazon)
• Private Label sellers

But it won’t work for Amazon Retail (Vendor selling).

Features

22 tools in 1 to use on your Amazon Seller Account, featuring:

Cerebro

Well, I must say this is my favourite one. Spy on your competition by getting loots of keyword ideas using reverse ASIN.

Cerebro will give you data on search volume, number of competitors and competing products, information about the keywords using on PPC campaigns and their Cerebro IQ Score.

Cerebro is used to do a reverse search from the ASIN. You just have to enter this internal Amazon code and it will search all the keywords within the ASIN and, as if that were not enough, the parameters such as the number of organic competitors, the ones that do PPC and the Cerebro IQ Score, which is a score based on an own algorithm to help you determine which are the most interesting keywords by search volume and competitors.

Black Box

A powerful set of product research tools to find the most profitable products based on your criteria (not just keywords, categories or ASINs). Find your next private lable product winner in just a few clicks.

Black Box can help you search using:

• Products (by categories or keywords)
• Keywords (new 2019 feature)
• Competitors (by ASIN)
• Niche (by keyword or category)
• Product targeting (by ASIN)

Trendster

A powerful data analytics tool that will give you information on a product seasonality and trends to decide wether it’s a product with steady demand or not.

Xray

The Amazon product research tool turned into Chrome Extension. A great alternative to JungleScout that shows, directly on Amazon’s catalogue information such as:

• Inventory Levels
• Total and average revenue
• Best Sellers Rank
• Who’s owning the Buy Box
• Product’s Fulfillment
• Rating
• Number of reviews
• Direct access to the product keywords via Cerebro
• Direct access to the product listing optimization via Scribbles
• Profitabilty calculator

 

Follow Up

The Helium 10 Follow-Up tool. Automatize customer email and feedback requests to help you on:

• Branding
• Getting reviews
• Improving seller feedback ratings
• Reducing negative reviews
• Providing extra value to your customers

Long story short: this feature will help you get more reviews, which will lead you to more sales velocity and better organic rankings on Amazon.

Adtomic

Adtomic is the latest tool launched by Helium10, only available to their Platinum plan customers. It is an AI-based Amazon PPC platform, carefully designed to help you scale your business on Amazon quickly.

Adtomic is defined as an easy-to-use and easy-to-understand PPC platform that makes two powerful elements available to Platinum customers: Dashboard and Analytics. With the first one, you will access the data; with the second one, you will give them meaning that will empower your business. 

And it is remarkable how easy it is to use, we must admit it.

On the Adtomic dashboard, you will be able to see your PPC investment, your PPC conversion, your ACoS (Advertising Cost of Sales), your total sales and your total ACoS –all unified in the same place so that you can check it out in the easiest possible way.

Thanks to this, you can quickly see if your campaigns are making sales or losing money, and you can also identify high ACoS by campaign and keyword. To top it all off, you can review sales data going back up to 2 years. 

With Analytics, you will be able to make sense of all this data: your investment per ad, your impressions, your clicks, your ROAS… You will also be able to know what keywords buyers use to find you and thus focus on them and what keywords are making you lose money, and how to spot trends that may affect your overall sales. 

Hijacking Alerts

Another 2019 tool to keep your listings safe. Products listings are monitored 24/7 for fraud & other unintended changes and you’ll be notified in real time if they do.

Years ago it was known as “Brand Gate Checker” and it was intended to protect brands against listing hijacking and counterfeits.

Magnet

Magnet is Helium 10’s keyword research tool. I’d say: “the definitive keyword tool” as I can assure you won’t need another one.

Not only will let you find profitable keywords and search phrases used by users, but analyse wether those keys are on your rankings or not.

It all starts with a “seed keyword” and the tool does the rest for you, showing variations and related keywords plus metrics such as monthly volume, competing products, sponsored ASINs…

Misspellinator

A misspelling search tool to maximize your keywords.

The Misspellinator will show you misspellings for your main keywords, so you can include them on your front and back-end keywords and get some precious (and low competition) traffic for those keys.

Frankenstein

A keyword tool processor to help you obtain monthly search data and profitable lists.

Frankestein can quickly process thousands of keywords in bulk and show you the search volume data, competition, popularity… Then you will convert this keywords into texts for your listings or back-end keywords.

Basically what Frankestein allows you is to process the keywords that you already have: eliminate duplicates, eliminate words from keyphrases that do not interest you (for example commercial brands or features that your product does not have), replace texts … it can save you a lot of time and you will see how do you pass thousands of words to a few hundred that are the ones that really interest you?

Scribbles

No more boring copy and paste. Scribbles automatic adds the keywords to your seller central via Amazon Seller API.

But not just that, Scribbles will also help you check if you are using the most profitable keywords on your product name, description and bullet points. The tool will make your listing optimization easier, being able to write you product name, description and bullets on the tool and check if they are lenght and keyword relevance compilant.

So, once you’re satisfied with the result of the keyword process, it’s time to optimize your listings. Scribbles is available from Frankestein, but you can also import your active listings.

What you get is that you do not miss any of the important words. These appear in a column on the left side of the screen, as you fill in the fields on the right (title, bullet points, description …) you are suggesting keywords. When you use it, it is crossed out in the sidebar while it shows you in a superscript how many times you have used it in any of the sections

Portals

A complete system to build landing pages, email opt-in pages and thank you pages

Portals will help you, through a visual editor, to build up those marketing campaigns and link them to your Facebook Pixels, Analytics Pixels, Custom tracking codes, create deep links…

The result will be a URL which you can customize:

• Custom URL
• SuperURL: 2 step URL using an ASIN and a Brand
• SuperURL: 2 step URL using an ASIN and a keyword
• SuperURL: 2 step URL using ASINs
• SuperURL: A Canonical Amazon URL
• SuperURL: an Amazon Add to cart URL
• SuperURL: a targeted ASIN search URL
• SuperURL: an Amazon buy together URL
• SuperURL: Walmart 2 step URL using an ASIN and a Brand

You also will be able to:

• Schedule the campaign
• Enable email collecting
• Enable coupons
• Use premade templates
• View the results using a complete analytics dashboard
• Track your clients acquired outside Amazon and see how they’re performing on Amazon

Mobile App

Get your critical data on your hand. The Mobile app will show you data coming from the tools: profits (analytics), alerts (win / lost buy boxes, listing hijacking, stock alerts…), etc

Market Tracker

A tracker to see how you’re performing on a market against your competitors, so you can extract business intelligence data.

The market tracker will show you critical data such as:

• market volume for your products / keywords
• your market share against other ASINs
• where you could improve your results (reviews, rating, price, sales…)

And you can create your custom market! Awesome!

Index Checker

A keyword indexation tool for you front and back-end keywords.

Also identifies bad keywords to prevent them to be indexed instead of the golden keywords, so you can clean the rubbish on your listings.

Refund Genie

A reinbursement tool which finds lost or damaged inventory to send emails to the FBA guys and get your reinbursement money back easily.

Inventory Protector

Prevents inventory hijacking setting quantity limits to every product in your catalogue so no one is buying a huge quantity of your products and breaking your stocks.

Marketplace sellers and Private label sellers often launch promotions and coupon codes (using services like Jumpsend) and they’re often blackhated by their competitors placing high quantity orders with the goal of wiping out their inventory.

You can set limits on quantities purchased on certain items on Amazon, so you can prevent inventory black hat tactics. With the inventory protector tool you can set those limits easily. Of course, you can set those limits also on Seller Central, but it is a tedious task that can be made faster using Helium 10.

Keyword Tracker

You don’t need to be Sherlock Holmes, this is a tracker for your Amazon keywords. Basically introduce the keywords you want to track per ASIN and the tool will start monitoring them.

The profit tool

Shows information on how a product in performing accross multiple Amazon markets.

The profit tool is available for USA, Canada, Mexico, Brazil, Spain, France, Italy, Germany, United Kingdom, India and Turkey.

Inventory Management

A new 2021 feature. This tool enables you to manage your Amazon inventory and your purchase orders easily from one space.

You can customize the presets to tailor them to your particular case, adjusting every aspect of your logistics to avoid running out of stock or over-ordering it.

Let the tool know about items like your reorder frequency or your preferred supplier shipment speed for the most accurate forecasting and restock recommendations.

Seller Assistant

Are you tired of going page to page asking your customers for reviews?

Forget about it all with Helium10’s Seller Assistant Chrome extension.

This is an extension you can easily install and access from your Amazon Seller Central Account at all times, making it extra easy to use.

With this extension, you’ll be able to bulk invite your customers to review your products with just one click, saving a ton of time in the process of building your reputation.

Not only that: you’ll be able to ask for single reviews for recent orders or for orders placed from 4 to 30 days back in the past.

Sounds great, doesn’t it? Yet this is the best bit: it is 100% Amazon TOS compliant. Seller Assistant only uses Amazon templates to send review requests, so your business stays safe.

Listing Analyzer

Another killer 2021 addition. This tool that will let you know how your listings are doing to achieve maximum reach among your customers and maximum relevance among your competition.

Helium10’s Listing Analyzer goes through all your listing items and scores them individually so that you are aware of which ones need improvement: copywriting, title, description, media attributes, reviews, and keywords’ relevance and organic reach within Amazon.

It also gives you a total listing quality score.

Pricing

Starting at 0$ (free plan) and then 37$ a month until 197$ and tailored pricing, Helium 10 is one of the cheapest all-in-one Amazon tools on the market.

It’s 4 plans include:

Free plan: $0 / month

A la carte plan

Platinum plan: $97 / month

Diamond plan: $197 / month

People also ask

What is Helium 10?

An all in one Amazon toolbox. 22 tools specially focused on keyword research, product research and competition tracking.

Is there an Helium 10 coupon or discount?

Yes, you can use AMZTOOLS50 for a 50% off during first month and AMZTOOLS10 for a forever 10% discount

What is helium 10 Cerebro?

Cerebro is Helium 10’s Reverse ASIN tool. Cerebro will give you data on search volume, number of competitors and competing products, information about the keywords using on PPC campaigns and their Cerebro IQ Score.

What is Cerebro’s IQ Score?

A metric which shows potential key product opportunities where there is low competition coupled with high search volume.

What is Cerebro’s CPR Score?

CPR means Cerebro Product Rank. The CPR Daily Total Giveaways is a metric that will help you determine how much free daily products you will have to give away in order to rank on Top 1

How much does helium 10 cost?

Platinum plan starts at $97/month, Diamond Plan at $197/month and Elite Plan at $397/month. A La Carte Plan let’s you choose which tools you want to use, starting at $17/month

Where is Helium 10 based?

They’re located in 500 Technology Drive, Suite 450, Irvine, California (United States of America)

Which one is better: Helium 10 or Junglescout?

Helium 10 is cheaper and has more tools (22), plus it’s adding new tools every 3 or 6 months.
Junglescout is adding more features to try to outrank Helium 10, but they’re still far.

For a full comparison on this tools, visit the post: Helium 10 vs Jungle Scout: which one is better?

Helium 10 review

This is the most powerful all in one tool I’ve tested so far.

Sellics is a great tool, but nothing compared to Helium 10, specially when it comes to keyword researching and keyword index checking. Also, Cerebro’s competitor spy has nothing to do with Sellics competition analysis. It gives you more and more useful data.

For pennies (37$ a month per feature or 97$ for all of them) you can have a great tool on your hands that will save you tons of time and, specially, lots of dollars compared to other so called all in one tools.

I would really appreciate if a repricer and a feedback management tool would be on their roadmap, because that would mean that you don’t need anymore tools on your computer 🙂 Oh, and the Vendor edition as well

Our score

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