Helium 10 is an all in one Amazon toolbox featuring a set of +20 tools specially focused on keyword research, product research and competition tracking
Table of Contents
What is Helium 10?
Helium 10 has been developed by Amazon Sellers, that's why it is the best suite of tools used both for agencies and Amazon FBA experts. The project is leaded by Manny Coats, serial entrepreneur, and online marketing coach since the late 1990s. He also hosts host AM/PM Podcast and co-founded Freedom Ticket, an exclusive mastermind group for high-level Amazon sellers
Besides that, they keep adding new features every year without an extra cost!
Works for
- Amazon Marketplace Sellers using their own logistics (FBM: Fulfillment By Merchant)
- Amazon Marketplace Sellers using Amazon's logistics (FBA: Fulfillment By Amazon)
- Private Label sellers
- Walmart US Sellers
But it won't work for Amazon Retail (Vendor selling)
Helium 10 feature list
+20 tools in 1 to use on your Amazon Seller Account, featuring
Amazon Product Research tools
- Free Chrome Extension to validate your products using XRay and other tools
- Black Box: product resarch by keywords, categories, niches, ASIN… (works for Walmart)
- Trendster: find trendy products performing great
- Profit caculator: calculate product’s profit metrics for FBA and FBM products accross the globe (works for Walmart)
Amazon keyword research tools
- Cerebro: reverse ASIN for Amazon and Walmart
- Magnet: amazon keyword research tools to find volume, seasonality and competitors for Amazon and Walmart
- Misspellinator: to find misspellings on your keywords
Amazon Listing Optimization tools
- Frankenstein: an Amazon Keyword Processor and multiplier to get new keywords for your listings
- Scribbles: your secret sauce to optimize your listings and directly import them into Seller Central
- Index Checker: check if your products are indexed on Amazon's A9 for certain keywords
- Listing Analyzer: get Amazon listing insights directly from your competitors
- Listing Builder: build your listings from scratch or optimize old listings, including AI
- Audience: Amazon AB test spliting audiences
Amazon Operations
- Inventory Management: manage and forecast your inventories on FBA
- Refund Genie: a reimbursement assistant to get your money back from FBA damaged / lost products
- Managed Refund Service: combined with Refund Genie, find more FBA reimbursements
- Alerts: ASIN and product Monitoring with real time alerts via push notification, SMS or email
- Inventory Protector: coupon abuse prevention, never run out of stock when launching a promo
- Follow-Up: an email automation tool to maximize your reviews
- Mobile App: Helium 10's app to check your data at anytime
- Seller Assistant: a Chrome Extension to mass send review requests directly from Seller Central
Amazon Analytics
- Insights dashboard: your go-to dashboard to find the main aggregated metrics and per SKU (works for Walmart)
- Profits: analytics dashboards and financials for Amazon and Walmart. Find every hidden charge on general or SKU level
- Market Tracker: track new competitors and discover new opportunities on your niche
- Market Tracker 360: an improved marked tracker including deep data to analyze your niche
- Keyword Tracker: track your organic rankings per ASIN for Amazon and Walmart
Amazon Marketing Tools
- Adtomic: honestly, the best Amazon Advertising Platform to set up, optimize and automate your campaigns
- Portals: create landing pages on the go directly from your ASINs
Amazon Finance Service
- Alta: helium 10's Financial Solutions for Amazon Sellers, get more cashflow
Amazon Free Tools for sellers
- Cerebro gives you 2 queries for free each day
- PPC Audit: get a free Amazon Advertising audit for free using Adtomic
- Chrome Extension: get data for free such as product sales, trends, Amazon FBA Calculator, inventory / stock historics…
- URL Builder: build promotional and Super URLs from scratch
- QR Code Generator: target your market by using the free QR code tool
Helium 10 features breakdown
Let's break down every feature
Cerebro
Well, I must say this is my favourite one. Spy on your competition by getting loots of keyword ideas using reverse ASIN
Cerebro will give you data on search volume, number of competitors and competing products, information about the keywords using on PPC campaigns and their Cerebro IQ Score
Cerebro is used to do a reverse search from the ASIN. You just have to enter this internal Amazon code and it will search all the keywords within the ASIN and, as if that were not enough, the parameters such as the number of organic competitors, the ones that do PPC and the Cerebro IQ Score, which is a score based on an own algorithm to help you determine which are the most interesting keywords by search volume and competitors
Cerebro for Walmart US
Cerebro is now working also for Walmart US, just check the Walmart's Product ID, introduce it on the tool and get the keywords that product is ranking for
Black Box
A powerful set of product research tools to find the most profitable products based on your criteria (not just keywords, categories or ASINs). Find your next private lable product winner in just a few clicks
Black Box can help you search using
- Products (by categories or keywords)
- Keywords
- ABA Top Search Terms, including top search queries coming from the Amazon Brand Analytics data
- Competitors (by ASIN)
- Niche (by keyword or category)
- Product targeting (by ASIN) reveals products usually bought togerther
- Elite Analytics: upload up to 2000 rows of Black Box Keywords, Amazon Brand Analytics Report or your own list keywords
Trendster
A powerful data analytics tool that will give you information on a product seasonality and trends to decide wether it's a product with steady demand or not. Works for Amazon, Walmart and Google Trends.
Xray
The Amazon product research tool turned into Chrome Extension. A great alternative to Jungle Scout that shows, directly on Amazon's catalogue information such as
- Inventory Levels
- Total and average revenue
- Best Sellers Rank
- Who's owning the Buy Box
- Product's Fulfillment
- Rating
- Number of reviews
- Direct access to the product keywords via Cerebro
- Direct access to the product listing optimization via Scribbles
- Profitabilty calculator
- Includes also a link to find the product on Alibaba in just 1 click
Follow Up
The Helium 10 Follow-Up tool. Automatize customer email and feedback requests to help you on
- Branding
- Getting reviews
- Improving seller feedback ratings
- Reducing negative reviews
- Providing extra value to your customers
Long story short: this feature will help you get more reviews, which will lead you to more sales velocity and better organic rankings on Amazon
Adtomic
Adtomic is the latest tool launched by Helium10, only available to their Platinum plan customers. It is an AI-based Amazon PPC platform, carefully designed to help you scale your business on Amazon quickly. Find a detailed review on the Adtomic here
Adtomic is defined as an easy-to-use and easy-to-understand PPC platform that makes two powerful elements available to Platinum customers: Dashboard and Analytics. With the first one, you will access the data; with the second one, you will give them meaning that will empower your business.
And it is remarkable how easy it is to use, we must admit it
On the Adtomic dashboard, you will be able to see your PPC investment, your PPC conversion, your ACoS (Advertising Cost of Sales), your total sales and your total ACoS –all unified in the same place so that you can check it out in the easiest possible way
Thanks to this, you can quickly see if your campaigns are making sales or losing money, and you can also identify high ACoS by campaign and keyword. To top it all off, you can review sales data going back up to 2 years.
With Analytics, you will be able to make sense of all this data: your investment per ad, your impressions, your clicks, your ROAS… You will also be able to know what keywords buyers use to find you and thus focus on them and what keywords are making you lose money, and how to spot trends that may affect your overall sales.
Hijacking Alerts
Products listings are monitored 24/7 for fraud & other unintended changes and you'll be notified in real time if they do using
- Push notifications via Helium 10 mobile app
- SMS
You won't find another tool covering so much real time alerts
Asin Marked as Adult | New negative seller feedback |
Buy Box lost | New neutral seller feedback |
Buy Box won | New positive seller feedback |
Category changed | Number of sellers changed |
Dimensions changed | Price changed |
Listing suppressed | Receive alerts if 'Amazon Warehouse Deals' won the Buy Box |
Main image changed | Receive alerts if 'Amazon' won the Buy Box |
New 1-3 star product review | Reorder status changed |
New 4 star product review | Title changed |
New 5 star product review | Transfer status changed |
Magnet
Magnet is Helium 10's keyword research tool. I'd say: “the definitive keyword tool” as I can assure you won't need another one. It works for Amazon and Walmart.
Not only will let you find profitable keywords and search phrases used by users, but analyse wether those keys are on your rankings or not
It all starts with a “seed keyword” and the tool does the rest for you, showing variations and related keywords plus metrics such as monthly volume, competing products, sponsored ASINs and more.
Magnet for Walmart US
Magnet is now working also for Walmart US, so you can introduce up to 200 keywords and get volume and competition estimations for them
Misspellinator
A misspelling search tool to maximize your keywords
The Misspellinator will show you misspellings for your main keywords, so you can include them on your front and back-end keywords and get some precious (and low competition) traffic for those keys
Frankenstein
A keyword tool processor to help you obtain monthly search data and profitable lists
Frankestein can quickly process thousands of keywords in bulk and show you the search volume data, competition, popularity… Then you will convert this keywords into texts for your listings or back-end keywords
Basically what Frankestein allows you is to process the keywords that you already have
- eliminate duplicates
- eliminate words from keyphrases that do not interest you
- for example commercial brands
- features that your product does not have
- replace texts
Long story short: it can save you a lot of time and you will see how do you pass thousands of words to a few hundred that are the ones that really interest you?
Scribbles
Helium 10's listing optimization tool pulling and importing data directly from your Seller Central Account
Introduce a list of keywords, process the listing and Scribbles will help you optimize
- Listing title
- Bullet points
- Features
- Description
- Backend keywords
According to the keywords on the list. But not just that, Scribbles will also help you check if you are using the most profitable keywords on your product name, description and bullet points. The tool will make your listing optimization easier, being able to write you product name, description and bullets on the tool and check if they are lenght and keyword relevance compilant
So, once you're satisfied with the result of the keyword process, it's time to optimize your listings. Scribbles is available from Frankestein, but you can also import your active listings
What you get is that you do not miss any of the important words. These appear in a column on the left side of the screen, as you fill in the fields on the right (title, bullet points, description …) you are suggesting keywords. When you use it, it is crossed out in the sidebar while it shows you in a superscript how many times you have used it in any of the sections
My favourite feature is that, once you're done, you can directly import the listing to your Seller Central with just one click
Portals
A complete system to build landing pages, email opt-in pages and thank you pages
Portals will help you, through a visual editor, to build up those marketing campaigns and link them to your Facebook Pixels, Analytics Pixels, Custom tracking codes, create deep links..
The result will be a URL which you can customize
- Custom URL
- SuperURL: 2 step URL using an ASIN and a Brand
- SuperURL: 2 step URL using an ASIN and a keyword
- SuperURL: 2 step URL using ASINs
- SuperURL: A Canonical Amazon URL
- SuperURL: an Amazon Add to cart URL
- SuperURL: a targeted ASIN search URL
- SuperURL: an Amazon buy together URL
- SuperURL: Walmart 2 step URL using an ASIN and a Brand
- QR codes
- Barcode labels
- Custom domains (to host and brand your landing pages)
You also will be able to
- Schedule the campaign
- Enable email collecting
- Enable coupons
- Use premade templates
- View the results using a complete analytics dashboard
- Track your clients acquired outside Amazon and see how they're performing on Amazon
Mobile App
Get your critical data on your hand. The Mobile app will show you data coming from the tools
- profits (analytics)
- push notifications on every new order
- give you product and keyword ideas on the go
Mobile app real time alerts
Every critical aspect on your ASIN monitoring is sent to your Mobile phone as a real time push notification, covering when
- Buy Box is lost
- Buy Box is won
- Number of sellers changed
- Main image changed
- Price changed
- Dimensions changed
- Title changed
- Category changed
- New 5 star product review
- New 4 star product review
- New 1-3 star product review
- Listing suppressed
- Asin Marked as Adult
- New negative seller feedback
- New neutral seller feedback
- New positive seller feedback
- Reorder status changed
- Transfer status changed
Market Tracker
A tracker to see how you're performing on a market against your competitors, so you can extract business intelligence data
The market tracker will show you critical data such as
- market volume for your products / keywords
- your market share against other ASINs
- where you could improve your results (reviews, rating, price, sales…)
And you can create your custom market. The market tracker is alive, so it will add new competitor products and opportunities for your niche every week
Market Tracker 360
An even more updated version and advanced data tool for market tracking. Performance on brand, categories, products, revenue, units, pricing and more.
Index Checker
A keyword indexation tool for you front and back-end keywords. Checks if the ASIN is indexed for keywords in 3 different types using Amazon's search bar
- ASIN keyword
- Field-ASIN
- Storefront indexation
Refund Genie
A reinbursement tool which finds lost or damaged inventory to send emails to the FBA guys and get your reinbursement money back easily
What you will get is a zip file containing a data folder which contains the file/s pertaining to your potentially reimbursable inventory. Each file will contain a single SKU you can send to Amazon to get your money back
Managed Refund Service
An evolution of Refund Genie, this is a managed service for FBA reimbursements: get your free audit and claim your money using Helium 10's manual services.
Inventory Protector
Prevents inventory hijacking setting quantity limits to every product in your catalogue so no one is buying a huge quantity of your products and breaking your stocks
Marketplace sellers and Private label sellers often launch promotions and coupon codes and they're often blackhated by their competitors placing high quantity orders with the goal of wiping out their inventory
You can set limits on quantities purchased on certain items on Amazon,so you can prevent inventory black hat tactics. With the inventory protector tool you can set those limits easily. Of course, you can set those limits also on Seller Central, but it is a tedious task that can be made faster using Helium 10
Keyword Tracker
You don't need to be Sherlock Holmes, this is a tracker for your Amazon keywords. Basically introduce the keywords you want to track per ASIN and the tool will start monitoring the up's and down's on the rankings
Profits
Shows information on how a product in performing accross multiple Amazon markets. Works also for Walmart.
- Store performance (Gross Revenue, Net profit, Orders, Margin, Refunds…)
- Store performance trends
- Sales trends (increasing and decreasing SKUs)
- Product performance on an ASIN / SKU level
- Inventory levels on SKU level
- Refunds and their details
- Breakdown of every fee and charge per order
- Expenses tool: include monthly or one-time expenses so you can have a big picture of the Profit / Loss
Profits is available for USA, Canada, Mexico, Brazil, Spain, France, Italy, Germany, United Kingdom, India and Turkey
Profit for Walmart US
Helium 10's financial analytics dashboard works for Walmart US as well, so you can connect your Walmart Seller Center and get your selling data into the tool
Inventory Management
This tool enables you to manage your Amazon inventory and your purchase orders easily from one space
You can customize the presets to tailor them to your particular case, adjusting every aspect of your logistics to avoid running out of stock or over-ordering it
Let the tool know about items like your reorder frequency or your preferred supplier shipment speed for the most accurate forecasting and restock recommendations
Insights dashboard
An all in one dashboard showing your most relevant info for the day, week, month or quarter and giving you insights and intel on what you can work on to improve your numbers.
Seller Assistant
Are you tired of going page to page asking your customers for reviews? Forget about it all with Helium10’s Seller Assistant Chrome extension
This is an extension you can easily install and access from your Amazon Seller Central Account at all times, making it extra easy to use
With this extension, you’ll be able to bulk invite your customers to review your products with just one click, saving a ton of time in the process of building your reputation
Not only that: you’ll be able to ask for single reviews for recent orders or for orders placed from 4 to 30 days back in the past
Sounds great, doesn’t it? Yet this is the best bit: it is 100% Amazon TOS compliant. Seller Assistant only uses Amazon templates to send review requests, so your business stays safe
Listing Analyzer
This tool that will let you know how your listings are doing to achieve maximum reach among your customers and maximum relevance among your competition
Helium10’s Listing Analyzer goes through all your listing items and scores them individually so that you are aware of which ones need improvement: copywriting, title, description, media attributes, reviews, and keywords’ relevance and organic reach within Amazon
It also gives you a total listing quality score
Listing Builder
Using your selected keywords from your keywords lists, you can create listings from scratch or update your old listings and sync them with your Amazon Seller Central account from the app. Includes AI to auto write your listings texts.
Pricing
Starting at 0$ (free plan) and then 37$ a month until 197$ and tailored pricing, Helium 10 is one of the cheapest all-in-one Amazon tools on the market
It's 4 plans include
Features | Free plan | Starter plan - USD39/month | Platinum plan - USD99/month | Diamond plan - USD249/month | Elite plan - USD399/month |
Black Box Amazon Product Research | 20 uses | 20 uses |
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Trendster Amazon Trends Finder | 30 days | 30 days |
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Xray Chrome Extension - Product Validator | 50 launches |
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Xray for Walmart Chrome Extension - Product Validator | 50 launches | 50 launches |
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Cerebro Reverse Product Lookup | 2 uses per day | 2 uses per day |
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Cerebro for Walmart Reverse Product Lookup | 2 uses per day | 2 uses per day | 2 uses per day |
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Magnet2 Keyword Research | 2 uses per day | 2 uses per day |
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Magnet2 for Walmart Keyword Research | 2 uses per day | 2 uses per day | 2 uses per day |
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Misspellinator Misspellings Checker | 20 uses | 20 uses |
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Frankenstein Keyword Processor | 30 days | 30 days |
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Scribbles Listing Optimizer | 30 days | 30 days |
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Index Checker Keyword Index Checker | 6 uses | 6 uses | 150 uses / mo | 300 uses / mo | 500 uses / mo |
Listing Analyzer Amazon Listing Insights | 2 uses / mo | 2 uses / mo | 25 uses / mo | 50 uses / mo | 125 uses / mo |
Listing Builder Listing Optimizer | 30 days, limited | 30 days, limited | Limited |
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Alerts Hijacker & Product Monitoring | Up to 2 ASINs | Up to 2 ASINs | Up to 100 ASINs | Up to 300 ASINs | Up to 1,000 ASINs |
Inventory Protector Coupon Abuse Prevention |
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Refund Genie Reimbursement Assistance | Limited | Limited | Limited |
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Follow-Up Email Automation Tool | 2,000 emails / mo | 10,000 emails / mo | 50,000 emails / mo | ||
Inventory Management Supply Chain Logistics | 30 days | 30 days | Up to 20 SKUs |
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Keyword Tracker Product Rank Tracking | Up to 20 keywords | Up to 20 keywords | Up to 2,500 keywords | Up to 5,000 keywords | Up to 5,000 keywords |
Keyword Tracker for Walmart Product Rank Tracking | Up to 250 keywords | Up to 250 keywords | |||
Market Tracker Competitor Intelligence | Up to 1 Market (Limited) | Up to 1 Market (Limited) | Up to 3 Markets | Up to 5 Markets | Up to 15 Markets |
Profits Financial Analytics Dashboard | 30 days |
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Profits for Walmart Financial Analytics Dashboard | 30 days | 90 days | 90 days |
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Adtomic Amazon Advertising Platform | Limited | USD20k/mo ad spend included | USD40k/mo ad spend included | ||
Landing Page Builder, Portals | Up to 6 portals | Up to 9 portals | |||
QR Codes, Portals | 1 code / 100 scans per month | 1 code / 100 scans per month | 10 codes / 10,000 scans per month | 40 codes / 100,000 scans per month | 50 codes / 100,000 scans per month |
Product Inserts, Portals |
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Multi-user login Create Limited Access Users | Up to 3 users | Up to 5 users | |||
Connected Accounts Seller Central Account Connections | Up to 2 Tokens Walmart + Amazon | Up to 2 Tokens Walmart + Amazon | Up to 2 Tokens Walmart + Amazon | Up to 4 Tokens Walmart + Amazon | Up to 4 Tokens Walmart + Amazon |
Monthly Expert Training Learn from Top Industry Experts |
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In-Person Workshops High-Level Knowledge Networking |
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Private Facebook Group Membership-Exclusive Access |
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Freedom Ticket Amazon Sellers Training |
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Helium 10 discounts
Special promo
From November 7–18, you can get 30% off their first 6 months on Helium 10’s Platinum plan.
Regular promos
Find more Helium 10 discounts and how to apply them here
20% OFF 6 MONTHS
Never expires
10% off lifetime
Never expires
People also ask
What is Helium 10?
An all in one Amazon toolbox. 30 tools specially focused on keyword research, product research and competition tracking
What is helium 10 Cerebro?
Cerebro is Helium 10's Reverse ASIN tool Cerebro will give you data on search volume, number of competitors and competing products, information about the keywords using on PPC campaigns and their Cerebro IQ Score
What is Cerebro's IQ Score?
A metric which shows potential key product opportunities where there is low competition coupled with high search volume
What is Cerebro's CPR Score?
CPR means Cerebro Product Rank. The CPR Daily Total Giveaways is a metric that will help you determine how much free daily products you will have to give away in order to rank on Top 1
How much does helium 10 cost?
Platinum plan starts at $97/month, Diamond Plan at $197/month and Elite Plan at $397/month. A La Carte Plan let's you choose which tools you want to use, starting at $17/month
Where is Helium 10 based?
They're located in 500 Technology Drive, Suite 450, Irvine, California (United States of America)
Which one is better: Helium 10 or Junglescout?
Helium 10 is cheaper and has more tools ( 30), plus it's adding new tools every 3 or 6 months
Junglescout is adding more features to try to outrank Helium 10, but they're still far
For a full comparison on this tools, visit the post: Helium 10 vs Jungle Scout: which one is better?
Helium 10 review
This is the most powerful all in one software I've tested so far, and it's been for ages. Including +20 tools you can use on a daily basis, Helium 10 is, by far, the most complete all in one software for Amazon Sellers looking to start their business, improve their current numbers or scale their account and go full international on Amazon.
Helium 10 includes everything you need from product and keyword research to product launch (review request, QR codes for seller feedback, Adtomic to create ad campaigns…), a bunch of tools for listing creation and optimization, a complete profit analyzer, an insights dashboard, Walmart selling tools… and they keep on adding and adding new services such as financial services or the FBA reimbursement service.
It also has some unique tools such as Cerebro (the best reverse ASIN tool), the index checker to check if your keywords are indexed or the ability to create product researches from the Amazon Brand Analytics data or even look for bundle opportunities analyzing frequently bought together products.
For less thann $100 a month you can get your hands on +20 tools and one of the best Chrome Extensions on the market to super charge your Amazon business, plus get great training videos and an amazing learning hub + 2 courses (starter and advanced).
I would really appreciate if a repricer was on their roadmap, because that would mean that you don't need anymore tools on your computer 🙂 Oh, and the Vendor edition as well. I'm sure they will add it in the future.
Our score
- Pricing
- Learning curve
- Number of features
- User Friendly
( reviews)
Alternatives to Helium 10
Here you can find the top Helium 10s alternatives
Helium 10 is a great tool. I particularly like “Frankestein”. For me, the best keyword research tool I ever tried and, believe me, I tried a lot: Keywordtool.io, Sonar Tool, Sellics and Kw Inspector, to name a few
Try SellerApp once. All in one tools. Easy to use.
I’m gonna take a look at this tool and SellerApp. BTW I used the coupon and it worked! Thank you!
I like Helium 10, its a good Amazon tool. We use it everyday with good success. Thanks for the review, very complete. Kind regards
Interesting, I was looking for a keyword tool and Helium Frankeinsteins looks amazin, I’ll try it and use your code. Thank you lad
I´ve tried Helium and I agree with you, is a great tool.
I´m happy to find your blog, a great resorce for Amazon tricks.
Thanks!
100% Recommended. We tried many Amazon tools in the past but nothing compared with Helium 10.
Thanks George!
This tool Helium 10 is awesome, I think I can make money enough to buy a casket with it. Keep on posting good stuff about Amazon tools, mate. You rock!
I thought Helium had not PPC manager function and that was a turnoff for me. If you are right on this going to buy using your coupon!
Sorry, my mistake, it has a not a ppc manager!
Adtomic by Helium 10 is by far the best PPC software on the market and priced better than others while getting far more information for managing your campaigns.
Really Great tool that helps a lot in managing Amazon PPC campagins (I mean Adtomic by H10). Very useful and recommend it to everyone. It saves a lot of time and cash.
Non capisco perché dovrei usare Helium 10 quando posso semplicemente cercare su Google.