MerchantWords is an Amazon keyword research tool ideal to rank your products at the top positions of Amazon’s search results. With the help of this advanced tool, you will find the right buyers for your products, making it possible to sell more just by adjusting your keyword strategy.

Your prospective target usually keeps using the same keywords to find products, and here is where you need to go a step further and learn what keywords your competitors are ranking for on the results.

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Keep collecting information on specific keyword phrases, and you will be able to spot trends that will make your products thrive and potentially lead to new business opportunities.

MerchantWords data includes:

  • 6+ billion keywords collected
  • 400+ million of products analyzed
  • 11 Amazon Marketplaces
  • 1-year search volume history for all 11 Amazon marketplaces

MerchantWords Features

MerchantWords has a wide range of features in order to help you boost your product visibility, discover new opportunities, and uncover buyer demand. Its features are:

Market Insights

Market Insights is a free report that will help you better understand the Amazon landscape. It will help you figure out how to beat your competition, improve your sales and expand your market share.

Digital Shelf

Digital Shelf provides you an in-depth analysis of your situation within Amazon in free easy-to-read reports. With them, you can uncover new and unused keywords to boost your SEO and PPC strategies, get comprehensive data about your products vs your competitors’, and find out about your overall search rank and total share of search.

With this tool, you will be able to optimize your listings, build better and more efficient Amazon PPC campaigns and uncover new product and bundling opportunities.

Emerging Trends

With Emerging Trends, you can get to know all the new search terms before your competition. This way, you will be able to find out about new product niches and trends by category or phrase, and be the first to sell online the latest trending stuff in up to 11 countries. You won’t miss any opportunity.


A reverse ASIN tool including top-ranking keywords for your competition, along with supply data directly from Amazon.

Classic Search

MerchantWords’ original Amazon keyword tool, that includes:

  • Monthly Amazon data
  • Search volume
  • Seasonality
  • Long tail and short tail keywords from the Amazon search bar
  • 1-year search history


Keyword lists to group your searches.

Keyword History Analysis Dashboard

MerchantWords’ historic data view table shows:

  • A year of search and trend history for keywords for all marketplaces
  • Sales history for the US and UK marketplaces
  • Supply and demand metrics for the US and UK marketplaces

Keyword Multiplier

A tool to generate related, complementary, and synonymous keywords.

Page 1 Products

The first page results directly from the Amazon categories so you can find great opportunities. You will get:

  • Pricing
  • Reviews
  • Ratings

Listing Advisor

MerchantWords’ Listing Advisor is a separate service not included in the monthly fee, starting at $649 for a single parent ASIN listing optimization. This service will provide you all the information you need to know in order to optimize your listings for better results.

This service is available for Amazon sellers, and there is an Enterprise special discount pricing available if you have more than 25 listings.

Data Advisor

Data Advisor is a custom data analysis service carried out by MerchantWords Data Specialists which provides agencies, brands, manufacturers, investors and enterprise retailers detailed information about their business.

It’s available for a wide range of marketplaces, including Amazon, Walmart, eBay, Etsy and others, and its pricing is built upon every business’ requirements.

This service includes:

  • Opportunity analysis
  • Trend forecasting
  • Top searched keywords by seed, category or ASIN
  • Competitor analysis
  • ASIN review
  • Brand review
  • ASIN, keyword and price tracking

Keyword Advisor

Keyword Advisor is another MerchantWords service not included in any of its monthly fees. It is available for Amazon US and UK sellers and it starts at $159 per keyword report.

Keyword Advisor is one of the best ways to get quick and useful information about interesting keywords. The tool researches and delivers up to 10.000 Amazon keywords relevant to your products in 3 days or less, and they are chosen based on your competitors, product category, product details and audience.

To top it all off, every single Keyword Advisor report is reviewed by a MerchantWords’ Amazon SEO expert before it is delivered to your inbox.

MerchantWords Trial

There is no free trial anymore, but there is a 14-day money-back guarantee.

merchantwords 1

MerchantWords Pricing

MerchantWords’ plans give you access to Amazon keyword data from up to 11 countries –but not all of them are included in every plan:

  • Australia
  • Canada
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Spain
  • United Kingdom
  • United States

Silver plan: $29/month

It includes:

  • Amazon Data: just for a single country
  • Single user: 1
  • Keyword collections: up to 10
  • Monthly searches: 500
  • Unlimited CSV downloads
  • Up to 25 free Market Insights reports
  • Up to 5 free Digital Shelf reports
  • Bulk Search: up to a 1.000 keywords at a time
  • Classic Search
  • Keyword Explorer
  • ASIN Plus
  • Page 1 Products analysis

Gold plan: $79/month

It includes:

  • Amazon Data: regional, choose between:
    • North America: USA, Canada and Mexico
    • Europe: Spain, Italy, Germany, UK and France
    • Asia: Australia, Japan and India
  • Single user: 1
  • Keyword collections: up to 100
  • Monthly searches: 1.000
  • Unlimited CSV downloads
  • Up to 100 free Market Insights reports
  • Up to 50 free Digital Shelf reports
  • Access to Emerging Trends for all markets
  • Bulk Search: up to a 1.000 keywords at a time
  • Classic Search
  • Keyword Explorer
  • ASIN Plus
  • Page 1 Products analysis
  • Keyword Multiplier

Platinum plan: $149/month

It includes:

  • Amazon Data: global
  • Multiple users: 3
  • Keyword collections: up to 1.000
  • Monthly searches: Unlimited
  • Unlimited CSV downloads
  • Up to 10.000 free Market Insights reports
  • Up to 500 free Digital Shelf reports
  • Access to Emerging Trends for all markets
  • Classic Search
  • Keyword Explorer
  • ASIN Plus
  • Page 1 Products analysis
  • Keyword Multiplier

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MerchantWords Reviews

One of the great wonders of the MerchantWords Amazon keyword research tool is how easy it is to use, as well as how many markets it covers. Their results are very accurate and extensive with billions of keywords available for product research, SEO and PPC.

And, lastly, one of the most useful features MerchantWords offers is the fact that you can download unlimited CSV files, so you can use their data with other tools you may be using.

MerchantWords Video Demo

Our friend Mark Liu (Merchantwords CEO) recorded an exclusive demo for us showing the power of the main features of the tool:

🔍 How to use MERCHANT WORDS to find THOUSANDS of keywords on Amazon + 🤑 【 40% DISCOUNT 】


Our score

  • Pricing
  • Learning Curve
  • Number of Features
  • User Friendly
User Review
  • Pricing
  • Learning Curve
  • Number of Features
  • User Friendly

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About the author

Avatar of Jordi Ordonez
Jordi Ordonez
Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ​​ClinicSEO, Ecommbeers, Ecommbrunch,, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley.

In addition, I have done in-company trainings for brands such as Orange and Adidas.

Finally, I collaborate writing articles for Helium 10, Carbon 6, Shopify, SEMRush, Prestashop´s official blog, Brainsins, La Vanguardia,, Marketing4ecommerce and other blogs and media.

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Disclaimer: This is a promoted post by the advertiser / we are affiliated with the software

2 User comments & reviews

  1. Ivan Konatar 16 April, 2020
  2. Mckinney Via 19 January, 2022

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