Aloha Amazon Sellers!
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As an Amazon FBA seller, keeping an eye on your competition is key and, as a Seller myself, one of the biggest challenges is accurately estimating a competitor's revenue. Thanks to the Helium 10 guys, I have Black Box to make this task easier than ever. In this blog post, I'll walk you through a step-by-step guide on how to use Helium 10 Black Box to determine the revenue of a specific seller.
For this demonstration, we'll use the seller “Augestern24” from Amazon Spain.
Step 1: Find a Seller's product on Amazon
Start by finding one of the products listed by the seller on Amazon. For example, you can use the following link to one of Augestern24's products: Go plus Barco Inflable
Step 2: get the Seller's profile page
Click on the seller's name, “Augestern24,” to get to their profile. On the seller's profile page, click on “View Seller's Storefront” to see all the products they are selling. Now we cna use HElium 10's XRay, but it's limited to 2 pages, meaning, just 120 products. While Black Box is giving us 500.
Step 3: go to Helium 10 Black Box
Log in to your Helium 10 account and navigate to the Black Box tool. Helium 10 Black Box is a powerful product research tool that can filter and analyze products based on various criteria.
Step 4: Set your search criteria
In Black Box, you need to set up your search criteria to find the seller's products and estimate their revenue. Use the following settings:
- Marketplace: Select “Amazon Spain” from the dropdown menu.
- Exact Seller Search: Enter “Augestern24” in the search bar.
Step 5: apply additional filters
To refine your search results and focus on products with available data, apply the following filters:
Monthly Sales (units): Set the minimum to 1. This ensures you only see products with sales data.
Step 6: analyze the results
Black Box will return up to 500 of the seller's top products. Export the data to an Excel file for further analysis. This export will include crucial information such as product titles, ASINs, estimated monthly sales, and revenue.
Step 7: Calculate the Seller's revenue
In your Excel file, sum the monthly sales and revenue columns to get an approximate total for the seller's monthly revenue in Spain. Based on typical results, you might see figures like:
- Monthly Sales in Spain: 2,500 units
- Monthly Revenue: €249,000
Step 8: Bonus – include Private Label products filter (optional)
To focus on the seller's private label products, add another filter:
Number of Sellers: Set the minimum to 1 and maximum to 1. This ensures the product is only sold by one seller, indicating it is likely a private label product.
Bottomline
With Helium 10 Black Box, you can efficiently estimate the monthly revenue of any Amazon seller. This information can provide valuable insights into your competition and help you make informed decisions about your own product strategy. Try it out today and take your Amazon FBA business to the next level!
Pro Tip: Combine Black Box with other Helium 10 tools like Cerebro for deeper keyword research and competitor analysis.
By following these steps, you can harness the power of Helium 10 Black Box to uncover valuable revenue data about your competitors and gain a competitive edge in the Amazon marketplace. Happy selling!
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
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Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
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