How to advertise on Amazon and increase sales: A complete guide for 2025

To advertise on Amazon and increase sales, we recommend creating advertising campaigns to boost the visibility of your products, using Amazon Ads or PPC campaigns to drive traffic to your store and ultimately increase your sales.

In this article by Jordi Ordóñez, we bring you a detailed guide on how to advertise on Amazon to boost sales in 2025.

Why advertise on Amazon

The main reason sellers should consider advertising on Amazon is that the platform has a huge active customer base, which increases exposure opportunities. With over 300 million customer accounts worldwide, the chance to reach a massive audience is remarkable. Advertising on Amazon allows you to increase the visibility of your products, which translates to more clicks and, eventually, more sales.

By creating advertising campaigns on Amazon, you can place your product directly in front of buyers who are already searching for similar items. This increases the chances of conversion, as your ad appears at the moment when consumers are ready to buy.

For brands like Quenarras, offering unique products and services, advertising on Amazon can significantly increase visibility and sales. Learn more about them here.

How much does Amazon charge for advertising

Advertising on Amazon is not a fixed fee, as it depends on the type of ad you choose and the budget you decide to invest. There are several ad formats, and the cost varies based on the type of campaign and the payment model.

In general, Amazon uses a pay-per-click (PPC) model. This means you only pay when a user clicks on your ad. The cost per click can range from a few cents to several euros, depending on the competition in your niche and product demand. It's crucial to understand that ad prices are determined by an auction system: how many advertisers are competing for the same keywords and the budget they are willing to invest.

To get the most out of your advertising investment, it's important to track your campaign metrics. As marketing experts, we at Jordi Ordóñez help our clients to optimize their Amazon advertising campaigns and adjust their strategies to get the best results.

What day of the week sells more on Amazon

Although the answer to this question can vary depending on the product category and specific market, there are some general trends that you can take advantage of. The most active days are typically weekends, especially Friday, Saturday, and Sunday, when people have more free time to browse Amazon.

However, it’s also important to keep in mind key dates like Prime Day, Black Friday, Cyber Monday, and other Amazon special events. During these events, buying activity increases significantly, making it an excellent opportunity to advertise. As marketing professionals, we recommend that you adjust your advertising campaigns to match these demand spikes, maximizing your visibility and sales potential.

What is Amazon’s sales strategy

Amazon has established a series of strategies that have proven to be highly effective for both the platform and sellers. The key strategy is ensuring that relevant products reach the right buyers at the right time.

Amazon uses a relevance-based search algorithm, meaning that the products shown in search results are the most relevant to the customer's query. To get your product to appear in top search positions, it's essential to have optimized listings, meaning your descriptions are clear, your images are high-quality, and your prices are competitive.

In addition, Amazon rewards sellers with good ratings and reviews. Products with better customer feedback and a strong sales history tend to get more visibility. Therefore, part of your sales strategy should focus on getting and maintaining excellent ratings on the platform.

How much does Amazon take when you sell

Amazon charges a fee for every sale made on its platform, known as a referral fee. This fee varies depending on the product category but generally ranges from 6% to 45% of the sale price. In addition to this fee, you may also need to pay additional charges, such as storage fees if you choose to use their fulfillment service (FBA).

It’s important to carefully calculate your profit margins to ensure that the costs associated with selling on Amazon don’t affect your profitability. At Jordi Ordóñez, we help sellers optimize their profit margins by creating efficient digital marketing strategies, maximizing the performance of each sale.

Amazon Ads in Spain

If you're selling on Amazon Spain, it's important to understand how Amazon Ads works in this market. Although advertising strategies are similar globally, it's essential to consider the specific characteristics of the Spanish market. In Spain, consumers tend to focus heavily on products in technology, fashion, home, and electronics, so you need to tailor your ads to local preferences.

Using tools like Sponsored Products and Sponsored Brands will allow your products to appear in search results, increasing your chances of being seen by Spanish consumers. With a well-defined and targeted strategy, you can effectively compete with other sellers on Amazon Spain.

How to sell more on Amazon

You might be interested in our eBook: “Guide to Selling on Amazon”.

The key to selling more on Amazon lies in optimizing your presence on the platform. Here are some tips:

1. Optimize your listings: Make sure your title is clear and includes relevant keywords, your descriptions are attractive and detailed, and your images are high-quality.
2. Run effective PPC campaigns: As mentioned earlier, pay-per-click advertising is essential to increasing the visibility of your products. Adjust your bids and target your ads to reach the right audience.
3. Manage your inventory well: Ensure you have enough stock to meet demand, especially during sales spikes like Black Friday or Prime Day.
4. Encourage positive reviews: Customer reviews are crucial for building trust with new buyers. Request reviews ethically and maintain good communication with your customers.

A great example of an educational product gaining visibility on Amazon is the Lectómetro Escolar para niños y niñas de 5 a 7 años, designed to help children learn how to read. 

How to sell on Amazon Business

If you're interested in selling to businesses, Amazon Business gives you the opportunity to access a B2B market. To get started, make sure your products are suitable for this segment and optimize your listings to reflect the needs of businesses, such as volume pricing or fast shipping.

Selling on Amazon Business requires a different strategy, but it can be highly profitable, especially if your products are necessary for business operations.

If you want to maximize the performance of your Amazon ads and improve your positioning in the market, don’t hesitate to contact Jordi Ordóñez for expert advice and personalized support.

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