How to publish a book on Amazon step by step

To publish a book on Amazon, you'll need to create an account on Kindle Direct Publishing, prepare your manuscript and cover, upload them to the platform, configure the book details, select categories and keywords, set the rights and royalties, and finally publish it.

Publishing a book on Amazon is one of the most accessible ways for writers, both beginners and seasoned professionals, to showcase their work. With Kindle Direct Publishing (KDP), you can reach readers worldwide without the need to work with a traditional publisher.

My name is Jordi Ordóñez, and I am an e-commerce and Amazon consultant. In this article, I’ll walk you through the process of publishing your book on Amazon, step by step.

Why publish a book on Amazon: Advantages and benefits

If you're considering self-publishing, Amazon is the best option. Why?

• Global Reach: Amazon has millions of users worldwide. Publishing your book here allows you to reach an international audience without additional costs.
• Accessible Process: You don’t need to be an expert in editing or have a big budget. With KDP, you can manage the entire process from home.
• Generate Passive Income: Once your book is available, you can earn royalties of 35% or even 70%, depending on the format and price.

Additionally, you can publish in both digital (eBook) and physical formats (print-on-demand), increasing your options to connect with different types of readers.

Preparation before publishing your book on Amazon

Before uploading your book, there are some essential steps to ensure it has the best possible presentation.

1. Define your target audience

Before writing the description or planning promotion strategies, it's important to understand who your book is for. Is it for readers of romance novels? Entrepreneurs interested in online business? This step will help you choose keywords, categories, and even the cover design.

2. Review and edit your manuscript

No matter how great your content is, a book with spelling or grammatical errors can damage its reputation. Invest in a professional editor or use tools like Grammarly or ProWritingAid to ensure the quality of your text.

3. Design a professional cover

The cover is the first thing potential readers will see, and on Amazon, design matters. If you're not a designer, consider hiring a professional through platforms like Fiverr or 99designs. Make sure it’s eye-catching, readable in small sizes, and relevant to the content.

4. Choose the right keywords and categories

Amazon uses a system of keywords and categories to classify your book. Research the most searched terms in your niche using tools like Publisher Rocket or even Amazon's own search bar. This will help improve your book's ranking in search results.

Create an account on Amazon KDP

KDP is Amazon's platform for publishing books. It’s free and allows you to manage the entire publishing process, from uploading your manuscript to managing royalties.

How to register on KDP

To start, you need an Amazon account. If you already have one, use it to access KDP. Once inside, you'll need to fill out basic information like your name, address, and contact details.

Tax setup and payment methods

Amazon will ask you to complete a tax form to comply with your country’s regulations. You’ll also need to add a bank account where your royalties will be deposited. Ensure the details are correct to avoid payment delays.

How to upload your book to Amazon step by step

Now that your account is ready, it’s time to upload your book to the platform.

1. Fill out the book details

• Title and Subtitle: Use a clear and attractive title that describes the content of the book. If relevant, include keywords.
• Description: This is your sales pitch. Write a text that hooks the reader and highlights the benefits of your book.
• Author and Contributors: Add your name and that of any collaborators involved in the project.

2. Upload the manuscript and cover

• Manuscript Format: Amazon accepts files in .docx, .epub, or .pdf formats. To avoid formatting issues, use tools like Kindle Create, which adapts your manuscript for Kindle.
• Cover: Upload your cover in JPEG or TIFF format, with a minimum resolution of 300 ppi.

3. Select categories and keywords

Amazon allows you to select up to two main categories. Choose those most relevant to your audience. Additionally, you can add up to seven keywords to improve your book’s visibility.

4. Set copyrights and royalties

Decide if you want your book to be available worldwide or only in certain countries. You’ll also need to choose between a royalty of 35% or 70%, depending on the price you set and other conditions.

5. Publish your book

After reviewing all the information, click “Publish”. Amazon will review your book, and within 24-72 hours, it will be available in their store.

Strategies to promote your book on Amazon

Publishing the book is just the first step. Now you need to ensure it reaches as many readers as possible.

1. Optimize your product listing

• Include a well-written and persuasive description.
• Use keywords in the title, subtitle, and description.
• Add high-quality images, like mockups that show your book in physical format.

2. Use Amazon Ads

Amazon has an advertising platform that lets you promote your book in search results. Set a daily budget and create campaigns targeting relevant keywords to boost sales on Amazon.

3. Promote on social media

Create engaging content related to your book and share it on platforms like Instagram, Twitter, or LinkedIn. You can also collaborate with influencers in your niche to expand your reach.

4. Get positive reviews

Reviews are crucial for a book’s success on Amazon. Ask your first readers to leave an honest review, as this will improve your credibility and visibility.

 

Publishing a book on Amazon is an excellent way to share your knowledge, talent, or stories with the world. Although the process may seem a bit overwhelming at first, following these steps will bring you closer to becoming a published author. If you need help with promotion or any aspect of e-commerce, don’t hesitate to contact me. I’m here to help make your book a success!

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