Although Helium 10 is mostly known for its beast-mode capabilities for Amazon Sellers, it turns out the tools inside the suite can also give you a nice edge if you're selling on Etsy, Walmart, Amazon Vendor, or even publishing books on Kindle Direct Publishing (KDP).
Table of Contents
How to use Helium 10 for Etsy
Same as you’d use it for KDP, Amazon Retail, or Walmart, you can fire up tools like Black Box, Magnet, and Cerebro to generate product and keyword ideas. What makes Etsy even easier? There's a product category on Amazon called Amazon Handmade that directly competes with Etsy — so the data you get is super on point.
Sweet baby Jesus in a leather apron — yes, the Handmade category is already in Black Box. You can do proper keyword and product research in minutes. No witchcraft, just clicks.
Using the Helium 10 Chrome Extension for Etsy
Wanna go deeper? Use the Chrome Extension. Most people don’t even realize this hack exists.
Pro tip: Activate the Chrome Extension while browsing Etsy and you’ll unlock the Demand Analyzer, which lets you spy on Amazon demand for your Etsy ideas. Yes, this is legal. No, you’re not dreaming.
Just do a quick product search on Etsy, keep the extension running, and then… abracadabra, Demand Analyzer kicks in.
Demand Analyzer pulls Amazon data for your Etsy listing ideas: total search volume, top keywords, keyword frequency, demand history, average prices, and top competitors.
Keyword research
Use it to discover what people are searching for, not just what you're guessing they want. That’s traffic with intent, baby.
Pricing optimization
The Demand Analyzer shows you average prices, so you can stop winging it. Wanna test this for Walmart too? Same logic, different playground.
Other metrics
- “See full keyword list” jumps you into Helium 10’s Magnet for even more juicy data.
- “See all products” redirects to Black Box, unlocking related product ideas in the Handmade niche.
How to use Helium 10 for Etsy
Here’s a walkthrough I did on how to make Helium 10 work for Etsy sellers
Our take on using Helium 10 for Etsy
Yeah, I know there are Etsy-specific tools out there like Keyword Tool Dominator, Alura, or eRank — and they’re fine. But if you already sell on Amazon Handmade, you’re sitting on a goldmine of cross-platform data with Helium 10. The Chrome Extension + Black Box combo alone is reason enough to keep it in your toolkit.
Don’t sleep on this. Especially if you’re juggling both Etsy and Amazon listings — this is your shortcut to better keywords, smarter pricing, and fresh product ideas without switching tools every 5 minutes.
TL;DR
As someone who breathes Amazon (and drinks SEO for breakfast), I’ve used Helium 10 across all kinds of ecom projects, not just Amazon Seller Central. It’s powerful, it’s flexible, and it’s not scared to play outside the Amazon sandbox. Using it for Etsy via Black Box and Demand Analyzer opens doors that most Etsy-only tools can’t even knock on.
If you’re already on Helium 10, take 30 minutes to explore how much Etsy insight you can squeeze out of the data. If you’re not using it yet… what are you even doing? Besides, as a Helium 10 guest author and Seller Solutions Hub Partner, I’ve tested this stuff for real brands and clients — it works.
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Do you think Helium 10 is worth it for Etsy sellers? What about EtsyHunt, Marmalead, Seller Way, Koalanda…? are they not better alternatives when dealing with Etsy than an Amazon/walmart-driven software?
Yes, it is. But, as with Walmart or Amazon, I would always use 2 or more tools, just to contrast data and metrics