Walmart Marketplace is not just an afterthought anymore. It’s growing, it’s less saturated than Amazon, and the CPCs are cheaper. So, if you're already selling on Amazon and using Helium 10 —like I do as a Helium 10 Seller Solutions Hub Partner, guest author on the Helium 10 blog and podcast collaborator—, good news: many of the Helium 10 tools work for Walmart too. Let's break them down.
Table of Contents
Xray for Walmart
Xray was one of the first tools Helium 10 adapted for Walmart, and it's still a beast. It’s the in-browser product research tool that helps you validate what to sell. It pulls from Amazon data primarily (yes, it’s not native to Walmart yet), but it’s still super useful to understand demand, trends, and competition before jumping into Walmart listings.
Magnet
Even though Magnet is made for Amazon, the keyword volume data you get is still great for optimizing listings on Walmart. Think titles, backend keywords, descriptions — same SEO game, different playground.
Cerebro
This is where things get spicy. Cerebro is a reverse ASIN lookup tool. It helps you snoop on your competitors’ keyword strategies. And again, while it pulls Amazon data, it’s gold for your Walmart listings too.
Trendster for Walmart
Yes, Trendster also supports Walmart — alongside Amazon and Google Trends. You can see keyword search trends over 30 days, 90 days, 1 year, or even since the dawn of time (well, sort of).
Profit Calculator
This one is a gem. Totally free. Just get the Chrome Extension, create a Helium 10 account, and boom — you're calculating profits.
The Walmart Profitability Calculator includes:
Product specs
- Price
- Dimensions
- Weight
- Outbound Shipping Weight
- Size Tier
Manufacturing Cost
- Unit cost
- Freight cost (m³, kg, lb, whatever you want)
- Unit freight cost
Fulfillment Cost
- Walmart WFS Fees
- Storage period estimates
- Seasonal storage fees
- Referral fee (customizable)
- Duties, tariffs, and other fees
Results
- Net Profit % / $
- Margin % / $
- ROI % / $
PRO TIP: Use Cerebro to find keyword gaps in your competitors’ Amazon listings, then test those on Walmart via Trendster. Most sellers forget that Walmart’s algorithm is simpler, so you can rank faster with long-tail terms others are not targeting.
Demand Analyzer
Another Chrome Extension tool, and a wild one. You get keyword volume, total revenue, average price, top sellers, word frequency, number of competitors… it’s like the Google Analytics of Walmart.
Keyword Tracker for Walmart
Track your keyword rankings on Walmart. Yes, it works for Amazon and Walmart, and it helps you monitor the organic performance of your listings in both places at once.
Profits for Walmart
This tool is like a CFO in your browser. It shows your real revenue, costs, and margins. While it’s built around Amazon data, the insights are very useful when managing your Walmart biz too.
How to use Helium 10 for Walmart
Here’s my step-by-step guide on YouTube
Our Take on Helium 10 for Walmart Marketplace
Are you selling on Walmart? You should be. We even wrote a guide on how to sell on Walmart Marketplace. Spoiler: it’s easier than selling on Amazon. Less paperwork, less competition, cheaper ads… and the cherry on top? Helium 10 already works there.
Helium 10’s tools are built around Amazon data, yes. But the market insights you get are platform-agnostic. Whether you sell on Amazon, Walmart, or both, the strategies still apply. As a Helium 10 Seller Solutions Hub Partner and guest writer on the Helium 10 blog, I’ve seen sellers win big using these tools beyond just Amazon. So, keep an eye on upcoming updates — who knows what native Walmart integration they'll release next?
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Is Helium 10 really the best tool for Walmart sellers? What about SellerApp for Walmart? anybody used it?