The PPC dashboard on sellerboard helps to optimize PPC campaigns for more profit, sales and better ACOS by managing bids and keywords. Based on the profit, sellerboard calculates break-even ACOS and bid recommendations, which you can use to optimize your ad campaigns. Recently, sellerboard has been updated with the PPC keyword automation function.
Analyze your PPC profit and automatically optimize bids
The PPC dashboard tracks the profitability of your PPC campaigns, ad groups, and keywords and helps you optimize bids to reach your target profitability.
sellerboard’s unique algorithm estimates profit by PPC campaign, ad group and keyword. Based on this estimated profit, sellerboard calculates the Break-even ACOS and the Break-even bid for every keyword and makes bid recommendations based on your profitability goals (target margin or target ACOS). You can review and apply these suggestions, or sellerboard can fully optimize your bids on autopilot.
Check out a quick demo on PPC Optimization
Identify new profitable keywords and move unprofitable keywords to negative automatically
The PPC Automation function in sellerboard has been updated. Now, you can automatically move keywords to other campaigns in order to create optimal and profitable PPC campaigns.
This feature includes 2 options:
- You can move a poorly performing search term to negative search terms in order to improve your overall campaign performance. sellerboard can identify these search terms based on the criteria that you provide and add them to the negative search terms.
- You can also move a strong performing search term as a keyword to another campaign/group and add this search term to the original campaign’s negative search terms. This scenario, known as Keyword Harvesting, allows sellerboard to identify the most profitable keyword which will allow you to run your campaign on autopilot.
Check out a short demo video of the new keywords' automation feature
sellerboard is an accurate profit analytics service with additional tools: follow-up mail campaigns, inventory management, reimbursements for lost & damaged stock and other FBA errors, PPC optimizer and listing change alerts.
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
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Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
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I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
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