sellerboard is an all-in-one Amazon Seller tool with support for every Amazon Marketplace, eBay, Shopify, Walmart, and QuickBooks Online. It gives you detailed analytics, real-time P&L, Amazon Ads breakdowns, and a massive toolbox for scaling and optimizing your seller business.

Highlights

• Works with all Amazon marketplaces + Shopify, eBay, Walmart & QuickBooks Online
• Ultra-detailed live dashboard for profit analytics and P&L
• Alerts for hijackers, lost Buy Box, and listing changes
• Smart inventory planner with supplier and PO tracking
• Automated review requests using Amazon’s API
• Data exports, report automation, and Chrome FBA calculator
• Real-time lifetime value (LTV) dashboard for customers

What problems it solves

Tracking true profits as an Amazon seller is a nightmare. Between PPC costs, hidden Amazon fees, shipping, and returns, you're often flying blind. sellerboard brings clarity to your margins, inventory, and customer behavior with live data and automation.

Pro tip: Use the LTV dashboard to identify your most valuable products for Subscribe & Save or bundle offers.

What features it has

Live Dashboard

To provide you information about sells, profits, and detailed information about Amazon rate, PPC expenses, returning costs, promotion cots and fix costs, for any period of time (today, tomorrow, this month or any other). Find metrics such as:

Everything is customizable: KPIs, period of time to analyze and the level of detail of the manufacture. See a brief summary or analyze in depth the lists of products for each period of time on detail. The P&L is spectacular, check out the amount of data displayed!

Product analytics

Exact details of any products and for any period or market. You will be able to see real sells, profits, taxes and expenses related with each product.

Exact monitor of all Amazon Rates

Monitor all your fix costs and other expenses

Sellerboard displays also the BSR, showing 3 values:

• Current BSR of the product
• % of the current BSR changes compared to the average BSR of the last 7 days
• % of changes of the 7-day average compared to the past 30-day average

Inventory manager

Divided in 4 main subtools: Planner, Purchase Orders, FBA Shipments and Suppliers, this feature gives you complete control over your supplier purchase orders. You can create, manage, and track the status of your orders and export them to a downloadable format to send to your supplier. The Purchase Orders feature allows you to manage costs related to manufacturing, transportation, clearance, and other fees associated with the order. When creating a purchase order with multiple SKUs, sellerboard helps you allocate transportation costs accurately by weight, quantity, or manually. Additionally, it automatically creates new COGS batches for all the products in the purchase order.

sellerboard's inventory planner informs you when to restock or reorder your products. When you update the status of a purchase order, the quantities in the “Ordered” and “Prep center” columns of the planner are automatically adjusted, so you're always aware of stock alerts. You can link your purchase orders with inbound FBA shipments to track the status of your shipments end to end, and sellerboard will assist you in reacting if a shipment is incomplete.

Live Time Value (LTV)

Analyze repeat customer value with real revenue per returning buyer.

Restock alerts

Get alerts based on 3, 7, and 30-day sales history to prevent stockouts.

Money back reports

Find lost or damaged inventory Amazon hasn’t reimbursed. Get your FBA reimbursements easily.

Autoresponder

sellerboard's autoresponder can now completely automate the process to click on “request a review” on every order in Amazon's Seller Central. sellerboard uses the new official Selling Partner API to request reviews, so there are no browser plugins required. You can set up a “Request a review” campaign for all or only selected products and decide when the request should be sent.

The sender in the review request email is Amazon, not the seller. The message includes links to the product review form, seller feedback form as well as the name and a picture of your product.

This is an awesome and ethical way for generating organic reviews and feedback!

All you have to do is click “Autoresponder” in your sellerboard account and set up a new campaign according to your preference.

Alerts

• Listing changes
• Hijackers detected
• Buy Box loss
• Fee or dimension changes
• Seller feedback or listing closures

eBay integration

Sync your Amazon products on eBay, send eBay orders via Amazon FBA and synchronize eBay order delivery information between Amazon and eBay. Find: clients' life time value, your stats and P&L per order and more

Mobile apps

Access your data on iOS or Android to stay in control anytime.

Report automation

Schedule PDF or spreadsheet reports to your email or share with clients.

Chrome Profit Calculator

An easy Amazon FBA calculator packed as a Chrome extension showing: product's selling price, FBA fees, Referral fees, Monthly Storage fee, cost of returns (customizable %), estimated daily and monthly sales and profit + margin

Supports 21 marketplaces

From USA and UK to Japan and UAE, sellerboard covers them all.

For Shopify

• Live profit dashboard
• COGS tracking by batch and period
• Advertising efficiency
• LTV dashboards

For Walmart

• Precise profit tracking
• Order-level and product-level margin analysis
• Trend dashboards to help optimize listings and ad spend

Performance and effectiveness

sellerboard is super efficient. It pulls real-time data, calculates complex profit metrics quickly, and delivers useful insights even for advanced sellers managing multiple accounts and marketplaces.

Accuracy

Its profit calculation is spot-on, factoring in hidden Amazon fees, returns, PPC costs, and other indirect expenses most tools miss.

User interface and ease of use

The UI is clean, customizable, and data-rich without being overwhelming. It's not as flashy as Helium 10, but more functional for real pros.

Resources and support

sellerboard offers onboarding guides, demos, email support, and a demo account to test before committing. The help documentation is solid and they update it regularly.

Pricing plans

• Standard – $19/month: 3,000 orders, 150 emails, 1 user
• Professional – $29/month: 6,000 orders, 6,000 emails, 2 users
• Business – $39/month: 15,000 orders, 15,000 emails, 4 users
• Enterprise – $79/month: 50,000 orders, 30,000 emails, 16 accounts, full access rights

Discount

Pay 6 months upfront and get 10% off. Pay yearly and get 20% off. Plus, get 1 month free or 2 months with the extended offer.

Marketplace support

• ✅ Amazon (All global marketplaces)
• ✅ eBay
• ✅ Shopify
• ✅ Walmart
• ✅ QuickBooks Online

Integrations with third-party tools

• Amazon Seller Central
• Amazon Advertising
• eBay
• QuickBooks Online
• Shopify
• Google Ads
• Facebook Ads
• TikTok Ads
• Snapchat Ads
• Pinterest Ads

Alternatives

• Helium 10
• Jungle Scout
• Zoof
• DataDive
• Shopkeeper

Review

A lot has changed since my first 2018 review. sellerboard has added a ton of new features plus 13 more Marketplaces, eBay and Shopify support and Quickbooks integration. So it's still an amazing tool to track different alerts and information of your Amazon account, and detailed data on your orders and account performance. Plus, it's the only tool (at least that I know) showing your clients' Life Time Value, which is especially valuable for recurring products (subscribe & save and the bit).

Also, the fact that the KPIs can be downloaded as a txt or as a spreadsheet or sent through email with automations is really useful to compare results and information with other tools and software you may be using. They also added a Mobile app which is great to check your numbers in real time on the go.

sellerboard is a solid alternative to Helium 10, Zoof, Jungle Scout and other all-in-one Amazon tools but, unlike the rest of its rivals, it actually works for every Amazon Marketplace.

Pros

• Supports 21 marketplaces
• Detailed live dashboard with customizable KPIs
• P&L with tons of metrics
• Inventory management with supplier control
• Shopify, Walmart, eBay, and QuickBooks integrations
• Smart restock and PO planning
• Money-back FBA reimbursement reports
• Easy report automation
• Mobile app + Chrome calculator extension

Cons

• No built-in repricer
• Email limits in lower tiers
• Not using AI yet

Video review

Check out the video walkthrough:

FAQs

• Is sellerboard available for Shopify or Walmart sellers? Yes, and it includes specialized dashboards for both platforms.
• Does it support multiple Amazon accounts? Yes, even in the Standard plan.
• How accurate is the profit dashboard? Very. It factors in COGS, Amazon fees, PPC, refunds, and other variables.
• Can I export data? Yes, as TXT, spreadsheet, or email automation.

Conclusion / Final thoughts

sellerboard is one of the best-value, full-suite analytics tools for Amazon sellers. Whether you’re doing private label, wholesale, or arbitrage, you’ll benefit from its deep reporting, smart alerts, and wide integration. And the price? Super competitive. Highly recommended if you care about real profitability and want to stay ahead of Amazon’s ever-shifting fees and policies.

Our score

Disclaimer: This is a promoted post by the advertiser / we are affiliated with the software