Helium 10 is known for being a beast for Amazon Sellers, but guess what? it can also give you a serious edge if you're selling on Etsy, Walmart, Amazon Vendor or even publishing books on Kindle Direct Publishing (KDP).
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How to use Helium 10 for Etsy
Just like you’d use it for KDP, Amazon Retail or Walmart, you can fire up tools like Black Box, Magnet and Cerebro to get product and keyword ideas. And here's the kicker: Amazon has a Handmade category that competes directly with Etsy, which means the data is spot on.
Sweet baby Jesus in a leather apron yes, the Handmade category is already in Black Box. You can do proper keyword and product research in minutes. No magic tricks, just clicks.
Using the Helium 10 Chrome Extension for Etsy
Wanna dig a little deeper? Use the Chrome Extension. Most sellers don’t even know this trick is possible.
Pro tip: Turn on the Chrome Extension while browsing Etsy and you’ll unlock the Demand Analyzer. It lets you see Amazon demand for your Etsy ideas. Yes, this is legal. No, you’re not hallucinating.
Just search for a product on Etsy, keep the extension active and then… bam, Demand Analyzer kicks in.
Demand Analyzer pulls Amazon data for your Etsy listing ideas: total search volume, top keywords, keyword frequency, demand trends, average prices and top competitors.
Keyword research
Use it to find out what people are actually searching for not just what you think they want. That’s real buyer intent.
Pricing optimization
It shows you average prices so you’re not just guessing. Want to try this on Walmart too? Same logic, different game board.
Other metrics
- “See full keyword list” sends you to Helium 10’s Magnet for even more juicy data.
- “See all products” takes you to Black Box, opening up more product ideas in the Handmade space.
How to use Helium 10 for Etsy
Here’s a walkthrough I did showing how to make Helium 10 work for Etsy sellers:
Our take on using Helium 10 for Etsy
Yeah, I know there are tools made just for Etsy like Keyword Tool Dominator, Alura or eRank and they’re fine. But if you’re already selling on Amazon Handmade, you’ve got cross-platform data gold sitting right in front of you with Helium 10. Just the Chrome Extension + Black Box combo is worth keeping around.
Don’t sleep on this. Especially if you’re juggling Etsy and Amazon listings, this setup gets you better keywords, smarter pricing and new product ideas without jumping between a bunch of different tools.
TL;DR
I’ve used Helium 10 in tons of ecom projects, not just on Amazon Seller Central. It’s powerful, flexible and totally useful outside of the Amazon bubble. Using it for Etsy with Black Box and Demand Analyzer gives you access to data most Etsy-only tools can’t even touch.
If you already have Helium 10, spend 30 minutes testing it with your Etsy listings, you’ll see what I mean. And if you don’t have it yet… well, what are you waiting for? I’ve tested this for real brands as a Helium 10 guest author and Seller Solutions Hub Partner, and yep, it works.
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Do you think Helium 10 is worth it for Etsy sellers? What about EtsyHunt, Marmalead, Seller Way, Koalanda…? are they not better alternatives when dealing with Etsy than an Amazon/walmart-driven software?
Yes, it is. But, as with Walmart or Amazon, I would always use 2 or more tools, just to contrast data and metrics