The Helium 10 Product Launchpad unifies market research, competitive analysis and AI-driven predictions to help you on your next product launch idea.
Table of Contents
The Product Launchpad includes insights from market trends, competitor analysis and AI forecasts and it's integrated with Helium 10's BlackBox and Market Insights / Market Tracker 360 database. This unique combination allows you to determine wether your next product on Amazon and Walmart can be a potential success or a flop!
How to use Helium 10's Product Launchpad
The Launchpad works in 3 easy steps: keywords, competitors and idea scorecard. Let's give it a try creating a product called “dog hiking boots”
First step: set up the keywords
Identify popular keywords for your next product. You can do that using BlackBox or Cerebro and then copy paste those keywords into the tool. Notice that, in addition to the Search Volume Metrics (both on Amazon and Walmart), you can also find the:
- Keyword Sales
- Competing Products
- Title Density
- Suggested PPC Bid
- Amazon Brand Analytics Total Click Share
- and other Cerebro metrics
Step 2: set up the competitors
You can identify them on BlackBox and Cerebro and then copy / paste the ASINs on the tool. The key is to identify core players in your niche.
What you'll get in return is your competitors' overview:
- total sales
- total revenue
- average price
- average rating
- average reviews
- listing quality score
- pricing
- monthly sales
- monthly revenue
- seller country
- and categories BSR
Step 3: Make your decision using idea scorecard
With AI's help, review all factors to decide confidently on your product's future. Complete your scorecard to evaluate its overall viability, considering market research, competition, logistics, profitability and your decision-making approach.
Scorecard is based on 6 criterias:
- Market Research & Trends
- Market Size
- Competition, including: Avg. Negative Reviews, Avg. Reviews per Listing, China Seller Share, Areas for Improvement
- Logistics & Profitability, including: product's P&L, Ability to Find a Suitable Supplier, Production & distribution costs and the Profit Margin based on: Selling Price, Product Cost, Avg. Referral Fee, Avg. FBA Fee, TACoS and other custom expenses
- Business Biases & Intuition, which include 5 different approaches balancing data with human intuition
- Data-Driven: rely 100% on data and analytics for decisions
- Balanced, with a lean towards data: let's say 70% data / 30% intuition
- Balanced, with a lean towards intuition: 70% intuition / 30% data
- Intuition-leaning: lean towards intuition and personal experience over data
- Intuition-dependent: base decisions on gut feelings vs rarely using data
- Future Market Predictions: based on ChatGPT and market dynamics, consumer trends and competitive landscapes
This are the results I got demoing the tool for my “dog hiking boots”:
How to use product launchpad
Here's my tutorial on how to use Helium 10's Product Launchpad tool
Who can benefit from Helium 10 Product Launchpad
Whether you're just starting or looking to expand your portfolio on Amazon, the Product Launchpad is your go-to tool. It is available for Platinum and higher plans with 50 Market Predictions Score and 50 Summarize Decisions per day.
If you are a Free or Starter plan user, it even offers a sneak peek with 1 product idea folder, ensuring that everyone gets a taste of its potential You have a total of 5 lifetime uses in this plans.
Our score
- Number of features
- Pricing
- Learning curve
- User friendly
Alternatives to Helium 10 Product Launchpad
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
How does the AI-driven functionality enhance product visibility during the launch phase?
This AI uses predictive analytics and historical sales data to formulate optimal launch strategies
Hola! saben si funciona para países de Latam?
Hola, Leyla. Todavía no. Está limitado a USA
Awesome!!!! the scorecard idea is underrated. Hands down to the best new feature in ages!
Is relying solely on Helium 10s Product Launchpad a shortcut or a strategy? I mean, can I base my whole product launching strategy just on this tool? is the data reliable? Do I need to use other tools to complement infos/data?
I use it to scalate my go-to-market tests. I used to rely just on Market Tracker 360 but this way is much easier, plus I can test out tenths of products a day