Jungle Scout review automation simplifies the process of getting those much-needed Amazon reviews without lifting a finger every day. I’ve been using Jungle Scout for over 8 years now for my own projects and for clients and this feature saves hours of manual work and removes a huge headache for sellers.

The Review Automation tool connects directly with Seller Central and uses Amazon’s “Request a Review” feature to send out review requests that are 100% compliant with Amazon’s TOS. No weird copy, no shady tactics just clean, ToS-friendly automation that gets the job done without risking your account.

Pro Tip: Track which ASINs respond best to requests and which ones might need a different post-purchase flow data can help you avoid sending reviews to customers likely to leave a 1-star.

The tool lets you tweak the timing of your requests so they go out when the customer is most likely to be happy with their purchase. Usually, that’s after a couple of days of product use not five minutes after delivery. By automating the requests, you can free up your time and focus on the stuff that actually moves the needle in your Amazon business.

Using Jungle Scout’s Review Automation can directly boost your Amazon review count, which feeds into your Conversion Rate (CVR) one of the most important factors in Amazon SEO. If you’ve been selling for more than a week, you know how tough it is to get reviews. Most customers don’t leave them unless they’re angry or you give them a little push. This tool is that push, sent at scale and without breaking the rules.

The automation setup is dead simple, so let’s take a look at how it works and then we’ll go through some FAQs.

How to set up Jungle Scout’s review automation for your products

Getting started is easy. Connect Jungle Scout to your Amazon Seller Central account, go into the Review Automation settings, and adjust when the tool should send requests after a purchase. That’s it after that, it runs on autopilot and sends requests for every eligible order.

If you get stuck or just want to double-check your setup, Jungle Scout offers detailed guides and support. It’s worth spending 10 minutes getting it right the first time, so your reviews don’t depend on luck or angry customers.

Pro Tip: Double check your configs before going live or you might end up buried in negative reviews.

Is automated review requesting allowed by Amazon?

Yes, as long as you follow Amazon’s Terms of Service. Jungle Scout’s automation is built to stay within those rules, using the “Request a Review” button in Seller Central not custom messages or email templates that can trigger warnings.

This is super important. Many sellers still use shady tools or copy-paste templates, and they get flagged. Jungle Scout keeps you in the safe zone and your account healthy. The tool avoids spammy language and never contacts customers who opted out of messaging.

Pro Tip: Customize review requests so you never send out a request to an unhappy customer!

Does Amazon send review requests automatically?

Not exactly. Amazon won’t send review requests by default unless you trigger them yourself. That’s why tools like Jungle Scout’s Review Automation exist. Other tools like FeedbackFive, ASINSell, and Sagemailer do similar things, but the key with any of them is proper configuration.

Make sure your rules don’t send messages too soon after delivery or worse, after a refund. You want to hit that sweet spot when the customer is still excited about their purchase.

Pro Tip: Make sure to customize the timing of your review requests to coincide with your customers' peak satisfaction moments, usually a few days after product delivery. This can significantly increase the likelihood of receiving positive reviews.

Review

After nearly a decade of using Jungle Scout, I can tell you this feature just works. It's not flashy, but it quietly helps grow your review count in a way that’s scalable and safe. You set it up once and forget about it, knowing that every order has a shot at generating a review.

If you're serious about ranking better on Amazon and want a hands-off approach to getting more reviews, this is a must-use tool in your stack. It’s one of those small levers that compound over time and Jungle Scout nailed it.

Pros

• Fully compliant with Amazon’s ToS
• Set-it-and-forget-it automation
• Improves review rate without extra work
• Easy integration with Seller Central
• Lets you tweak timing for optimal review rates

Cons

• No custom message option uses Amazon's default review message
• Limited control over tone/branding of the request
• Only works for orders that qualify under Amazon’s review policy

Our score

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About the author

Jordi Ordonez

Amazon and ecommerce Consultant at JordiobDotCom | Website

I’m an independent eCommerce and Amazon consultant.

Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.

Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ​​ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.

Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.

Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.

Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez