Adbadger

Adbadger is both Amazon PPC software & advertising agency. Their tool focus on easily launch, manage, optimize and scale your own Amazon PPC campaigns.

Features

Adbadger has some interesting features to help Sellers better manage, automate, and monitor their Amazon campaigns. Some of them include:

Bid Optimizer Tool

Adbadger's bid optimization tool uses a proprietary bid algorithm to analyze conversion data, make daily micro bid adjustments, and hit target ACOS. Sellers can optimize thousands of keywords instantly, view and optimize keywords across all campaigns simultaneously, and fully automate bid optimization if desired.

Negative Keyword Automation

TheNegative keyword automation feature scans campaigns for unprofitable keywords and removes them to prevent wasted ad spend.

Negative Keyword Finder

Helps Sellers discover new negative keywords to add to their campaigns.

Positive Keyword Tool

Helps you find new, relevant keywords to add to your campaigns.

Account Navigator Tool

Allows Sellers to easily view and manage all their campaigns and keywords in one place.

Pricing

Adbadger's pricing is not public, so you need to request a demo first.

Integrations

Integrates with the Amazon Advertising platform and works for Sponsored Products, Brands and Display campaigns.

Review

This is a powerful Amazon advertising tool but, what's more interesting, is their managed services, which costs an 8% of your ad spend.

To me, the most useful feature is the account navigator tool, which allows Sellers to view and manage all their campaigns and keywords in one place. This can save a lot of time and effort for Sellers who have multiple campaigns running simultaneously.

On top of that, their customer success plan is awesome. Starts with a 1-on-1 onboarding call and, then, a 30 days after onboarding check in with a PPC specialist. There's a customer support team available 24/7, a complete help center, an onboarding course, advanced PPC courses, an Ad Badger academy… the list is endless

Pros

• Propietary algorithms to help you launch, manage, optimize and scale your campaigns
• Works for every Amazon Marketplace
• Works for Sponsored Products, Brands and Display
• The account navigator tool lets you manage your campaigns and keywords in one place.

Cons

• Not working for Amazon DSP
• Pricing is not public
• No integrations available with third party software

Our score

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Zonbase

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About the author

Jordi Ordonez

Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.

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I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ​​ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

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I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...

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