Amazon Advertising is growing year over year, and having more technical options and features to improve your business.
Just in 2018, Amazon Advertising Department's revenue was $72.4 billion with a net profit of $3B. Nowadays it's the third advertising platform besides Google Ads and Facebook Ads.
Sellers found in Amazon PPC a solid way to launch new products, generate more sales or fight against stationality.
But handling lots of campaigns can be tricky and make you spend a considerable amount of time and money so, wether you're managing Amazon Advertising campaigns as a seller or a vendor using AMS (Amazon Marketing Services), you need an Amazon PPC management software to help you:
- monitor your sales
- monitor your ACOS (Average Cost of Sale)
- improve your ads
- improve your keywords
- AB test your advertising campaigns
- manage ad groups, texts, sponsored products and product ads
- generate reports on the campaigns