Amazon Advertising Department's revenue is BILLIONS a year. Nowadays it's the second advertising platform besides Google Ads and has surpassed Facebook Ads and Bing Ads by far.
Sellers found in Amazon PPC a solid way to launch new products, generate more sales or fight against stationality.
But handling lots of campaigns can be tricky and make you spend a considerable amount of time and money so, wether you're managing Amazon Advertising campaigns as a seller or a vendor using AMS (Amazon Marketing Services), you need an Amazon PPC management software to help you:
- monitor your sales
- monitor your ACOS (Average Cost of Sale)
- improve your ads
- improve your keywords
- AB test your advertising campaigns
- manage ad groups, texts, sponsored products and product ads
- generate reports on the campaigns
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