Amazon Advertising is growing year over year, and having more technical options and features to improve your business. Just in 2018, Amazon Advertising Department's revenue was $72.4 billion with a net profit of $3B. Nowadays it's the third advertising platform besides Google Ads and Facebook Ads.

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Sellers found in Amazon PPC a solid way to launch new products, generate more sales or fight against stationality.

But handling lots of campaigns can be tricky and make you spend a considerable amount of time and money so, wether you're managing Amazon Advertising campaigns as a seller or a vendor using AMS (Amazon Marketing Services), you need an Amazon PPC management software to help you:

• monitor your sales
• monitor your ACOS (Average Cost of Sale)
• improve your ads
• improve your keywords
• AB test your advertising campaigns
• manage ad groups, texts, sponsored products and product ads
• generate reports on the campaigns