Amazon Advertising is growing year over year, and having more technical options and features to improve your business.
Amazon Advertising Department’s revenue is BILLIONS a year. Nowadays it’s the second advertising platform besides Google Ads and has surpassed Facebook Ads and Bing Ads by far.
Sellers found in Amazon PPC a solid way to launch new products, generate more sales or fight against stationality.
By the way, my favourite tool when it comes to Amazon Advertising setu-up and optimization is Zon.Tools, be sure to check it!
But handling lots of campaigns can be tricky and make you spend a considerable amount of time and money so, wether you’re managing Amazon Advertising campaigns as a seller or a vendor using AMS (Amazon Marketing Services), you need an Amazon PPC management software to help you:
– monitor your sales
– monitor your ACOS (Average Cost of Sale)
– improve your ads
– improve your keywords
– AB test your advertising campaigns
– manage ad groups, texts, sponsored products and product ads
– generate reports on the campaigns